Patrick HuijsJul 5, 2026

Clay homepage audit

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Clay homepage audit

Patrick Huijs

Patrick provides a professional audit of a homepage, offering constructive feedback on messaging, navigation structure, and user experience. He highlights strengths while suggesting specific improvements to better communicate the product's value proposition.

Clay homepage audit

Patrick Huijs

Patrick provides a professional audit of a homepage, offering constructive feedback on messaging, navigation structure, and user experience. He highlights strengths while suggesting specific improvements to better communicate the product's value proposition.

Chapters

00:00

Introduction

Patrick introduces the website audit and his goal to improve the homepage.

01:11

Hero Section Critique

02:52

Social Proof

03:52

Platform Pillars

05:21

Navigation Strategy

06:58

GTM Infrastructure Storytelling

08:19

Case Studies

Transcript

00:01

Hey, my name is Patrick and I help software companies sell to enterprise by improving their website so they can attract better leads and better support their sales cycle.

00:13

So I already posted a small breakdown of your new homepage and specifically all the things I really liked.

00:21

since you commented below my post to get an audit, I would, I thought let's do a quick video of the homepage with my thoughts and see if there are any improvements I will make to get more value out of the page and tell a better story.

00:39

But first I want to start with this is really a very, very good homepage, one of the better ones I've seen.

00:46

It's super complete and the design aspect is very authentic, very clay.

00:53

And I believe exactly what you guys were going for.

00:56

So all of these things I'm about to say are an addition to it and rather things to make it even better, instead of raw criticism.

01:09

So let's start at the top.

01:11

We have a great animation here.

01:12

And then when I look at the first claim to be made is build systems to grow revenue.

01:18

I've seen a lot of a B tests and also read a lot of reports of a B test that tested similar big claims like these.

01:28

And apparently they convert a little bit less than more specific claims.

01:35

And that's because groove revenue is just a couple steps too far from the direct problem they are trying to solve or the, the thing that they are seeing that clay could do for them.

01:46

Now I know it could grow your revenue over time because of these systems, but it's not a direct impact per se, what visitors are seeing or imagining in their mind.

01:59

So there's a disconnect there.

02:00

That's why I always advise, keep it a little bit smaller.

02:04

And second one, the marketeers I have spoken to barely use the word revenue.

02:12

They have things like, leads, pipeline, targets, MQLs, things like that, but rarely do they mention revenue to me.

02:25

I'm not sure what it is and maybe it is different for the people you guys are targeting because of course it's a bit of a broader audience than only specifically marketeers.

02:35

but that's something you want to check.

02:39

Is this actually what they're using and is this also what they're expecting Clay to do for them?

02:44

Because if those things are not connecting, it won't land the way you want it to land.

02:50

So that's the first thing I'm seeing here, when we scroll down of course, immediately the social proof here, combination with logos, results and links to other pages.

03:04

I think that is very strong, would not change anything here.

03:10

Then when we move a little bit down the page, I think this is strong element as well.

03:15

Just gives enough context for the specific feature or use case, to explain what it does as visuals as well as these options basically for an AI prompt.

03:33

I think it's a very nice and subtle way to explain this is what most people use it for.

03:40

And then when they want to try it immediately immediately lead them into a sign up.

03:49

this is the second part except the top that I think could be a little bit better.

03:55

because here are sort of like how I call them like the platform pillars.

04:00

I'm personally a very strong believer in showing information this way definitely when it's like a large product like yours and you did very well and I always say never more than four.

04:12

you have data, agents, orchestration and execution.

04:17

two things I notice here is that the first two actually lead to a page that is connected to data or to agents.

04:29

And here for me it's not per se clear that I am actually going to an orchestration type page.

04:35

I feel these two are disconnected and rather confusing because of it.

04:41

And same goes for execution.

04:45

maybe I don't know the product well enough to know that these things are actually connected.

04:51

But I'm also trying to check it from a standpoint of like a visitor that is not that familiar with your product.

04:57

So I would make those more clear.

05:00

other than that the proven the content is very on point.

05:05

since you chose this approach to divided into these sort of main buckets or pillars, how I call them, I would also use that throughout the website to explain it more.

05:18

So I was surprised to see that these sort of categories, pillars are not consistently used for example in the navigation.

05:29

Because here on the homepage you decide that this is the way you want to structure your information then I would say it is actually makes sense to do this within the navigation as well.

05:41

Either in the, in the product or in the use cases or on the solutions and maybe solutions not, not the best one actually but in products or use cases.

05:52

So I think that's a strong addition also because then you really create your own language around these pillars and it's easier for people to remember and to reference and to share it with others as well.

06:06

Because if someone within a team is talking about clay and agents it's immediately okay, check here, this is the agents and when they go into the navigation Bar they see.

06:16

Okay, if I'm interested in agent type stuff, this is what I need to be looking at.

06:23

So I think that is a great opportunity here.

06:27

So I love how these four animations tie into this larger animation here at the bottom.

06:32

What I'm doubtful of is, will visitors notice that these four animations are the ones that I'll be displaying here and together form the GTM infrastructure.

06:48

So to make that point a little bit stronger is I would do two things.

06:53

So first I would take a heading like this and place it here at the top of the section.

06:58

This way you immediately frame the section.

07:02

This is the GTM infrastructure.

07:04

And these are the pillars that are holding up that structure.

07:08

I think that's a very strong one in the beginning to immediately frame that.

07:13

Then you have the four pillars, and then you scroll here and then it is.

07:19

Even though if you don't get that the animations are going to be combined, you still understand that you just witnessed the four pillars that are combined.

07:28

The GTM infrastructure.

07:30

And to emphasize it here at the bottom, I would add like, small sort of like badges or labels here when you, where you repeat the four pillars.

07:41

So that way, even if they don't understand the whole, the whole whole sequence or even missed the, headline of the section, then you still have that all combined in this section.

07:55

And you can do it in an elegant way where you just lightly touch upon all four, just to enhance the, clarity here.

08:05

maybe you could even do it in a playful way where you add like labels to the different animations.

08:15

From here we roll into this social proof block where we have a video and also case studies in a slider.

08:22

I think there are two improvements here.

08:25

Currently you have the heading here from teams that grow with Clay.

08:31

But if I check and these are case studies, that doesn't really rhyme for me because case studies tend to be just a big block of text with numbers and I don't associate that with hearing from teams.

08:46

It also have a connect better with the video, which I absolutely love.

08:51

I think it's very nice to put a video here because the rest of the page is a little bit more anonymous and more business logos for example and not a lot of faces.

09:02

So I think actually this one deserves the full spot here and in my opinion does not need to share its place in a slider here.

09:13

That way you can add the two blocks of case studies here at the bottom and you can either separate them as hearing from teams and then the results teams are getting or if you want to keep them in the slider combined.

09:32

I would change the, the headline here to something like here how teams get results with Clay.

09:43

That way you combine the results part of the case studies and also the here part of the video.

09:51

I think that way it makes sense to put these together.

09:55

But I said I think this video is so strong, I don't think you need to combine it into a slider.

10:01

You can just give it its own space entirely.

10:07

Another option is to use the other slides for actual testimonials of people speaking.

10:17

That way it's also from a content perspective, more aligned of what is inside the slider.

10:25

Instead of combining the case studies with sort of testimonials, so to speak.

10:32

from here we go into one of the last blocks and I personally really love this.

10:38

I'm a big fan of not only pushing for the demo or for the sign up, but also give an opportunity to flow into the rest of the website, since the homepage is also a story and not only just a conversion point.

10:55

And I think this is a very beautiful way of doing this, giving people all the kind of opportunities.

11:02

Also it really feels alive and something I want to be part of.

11:06

And then of course we tie into this call to action to close the page with the footer and for both of them.

11:16

I have no comments on these.

11:21

And with that we came to the end of this homepage review.

11:25

As said, use any of these things if you find them useful.

11:31

Look into some of the suggestions I made throughout the page.

11:34

If there's anything you would like me to clarify or to expand on in a deeper way, or maybe there are other parts of the website you would like my perspective on, please feel free to reach out.

11:47

And for now, good luck and have a great day.

Clay homepage audit — Tella