10k Visitors but 0.11% conversion rate

Hey everyone, it's AZI here and today's video we're gonna audit here this brand and you're gonna see top to bottom everything.

We're gonna check their home page, product page, collection page like card drawer or cart page and checkout page and some other pages every single pages we're gonna audit and you're gonna find out their conversion link like why their conversion is really low.

Because right now if I show you their conversion then you're gonna find out right they have only 0.11% conversion rate and they have a pretty much good amount added.

Their product in their cart they go to checkout but from the checkout they leave.

They are not completing checkout.

So we're trying to finding out this thing and also we're going to see their full funnel.

So this video will be 2 type of.1 is like fixing their checkout like finding out their issues is there and the next is going to be full funnel.

Okay everything going to do.

So if you have a new brands I think this complete case study going to really help you because if you watch this complete video then you're going to understand what were you personally doing mistake on your brands on your website so that you can like fix it to improve your conversion.

So if you're new here my channel so do subscribe or if you from LinkedIn or X please do like this video.

Okay next is to see the card and checkout page.

So first of all let's give the answer here that why their completion checkout rate is really low.

Okay so so now this is the data you can see like station almost 9,000 plus.

But this is really low.

So first of all let's analyze this their cart page.

So this is mainly the cart page.

And this is as you can see this is the product we added here.

And this is estimate total and everything is there.

But the biggest problem is if you look at this top bar when you just someone land on this page you're going to see like if you order over $70 plus then you will get a free shipping.

But in here there is nothing about free shipping things or nothing.

It's like a basic like card drawer.

There is nothing free shipping or nothing, discount or nothing.

Also they're talking about taxes and discounted shipping calculated at the checkout.

I think it's need to be much more clear at the very first when someone just when open this card drawer I think it's going to be much more clear.

So what is the idea that I share Here So I share here.

Like let's say we can add here the top bar like a progress bar.

Add a 20 more $20 more plus or add more $50 to unlock the free shipping like this sort of bar we can definitely add here.

Also we can add some of the best selling products so that easily they can add it into their cart so that they can easily reach the free shipping quota.

So something like these as you can see right now it's totally blank.

But we could do something like that.

Like best selling products are similar with that.

so they're going to add it here and the next thing is like you save like how much money they are saving.

If they're just adding this product we need to mention it, we need to highlight it here and next is like subtotal is how much money we need to mention.

And the next is like shipping cost will be calculated at the checkout.

We mention it and next is continue to checkout and some other like trust elements.

Hassle free returns Secure checkout This is the common question people when someone just going to purchase any product from online they really think about if the product have an issue then do I can just return it or not.

So I need to really mention maybe we could just say the numbers.

then it's like a secure checkout.

Mostly many brands they do like payments getaway icons.

we could definitely do the Abby testing.

If it's really work we could do the testing right because here is a number of amount of people they are just living from.

add to cart.

So we could definitely do a bit testing on the card dryer.

This is mainly my idea so you can definitely follow it.

The next thing is like when I just going to click on this checkout button.

I just land on this page and the biggest problem here that they only offering PayPal.

So for example if I don't have a money on my PayPal wallet then what I can do if I want to do payment with Visa, or any card then how can I just make the payment?

So there is nothing option about payment.

So this is one of the biggest problem I personally think of this completion rate is only 11%.

This is one of the biggest biggest problem.

I personally think so.

it's really important to add some more payment getaway like a Visa and card or any other payment getaway.

If I have like a stripe or any others I think I highly recommend to add other payments getaway so that people can easily complete their payments from here.

The Next thing I also offer I mean I also mention or I could suggest them.

is something add here some more trust elements so that people really feel comfortable.

Or maybe we could add here some review section.

I mean review type of like 2 or 3% review.

We could add here so that really people feel okay this guy already purchased the product and this is.

This guy is already saying this type of word.

I think they can easily trust the trust this company and they can just complete their checkout.

So this is the few things they can do to fix this thing.

Fix this option to fix this completion checkout rate.

So this is the one of them.

And also I have some more data on here for example mostly people just land on this page.

almost like 2.

Almost 34%.

So anyway this is all about card and checkout.

Let's go to now homepage.

So before homepage let's see some other data.

This is the data here most like last three months.

Yeah last three months.

So now as you can see almost many of them like 202 people visit the homepage.

Like they land on this page.

Almost like 202 people.

Many people are just coming from the blog as you can see.

And many people just directly go to this Go to this product page.

Like maybe they're searching it.

Here's a collection also.

So a lot of people are just land on this page.

Next is like many people just going to session start as I can say homepage about us page.

They also go to their contact page collection page.

A lot of pages they visit.

And now if you look at here that almost new File insert like 103 like as you can see like Almost hundred people like 99 people land on this page but they're not taking any kind of action.

They're not going like any pages.

They just land and they leave.

So what is basically this thing we need to work on?

Here is the collection page.

This is all of the collection.

This is mainly for the.

The products mainly.

So anyway let's go to the homepage.

Let's try to finding out why people are mostly living.

So now if I just land on this page I feel like this is pretty much basic Someone nothing professional, nothing trust or the things here it's pretty much basic.

Also there is no clear direction or no but in here so that people can like take action.

There is nothing.

So that's why almost 99 like almost like a lot of people they just land on this page but they not taking any Kind of action they just lived on this page.

So I think above the fold we need to add here the button title subtitle 3 bullet point you can add here.

Also this USB bar looks like a button.

So if I just click on maybe we.

If you have a heat map data maybe you could analyze this set.

So mostly people are just going to click on this button maybe so we could just optimize this USB bar and put it here.

Optimize this hero section and make it better.

And this is their base selling categories we could say but I personally recommend maybe we could like have a title subtitle tab with all of the product we could do.

And also let's say about this card maybe we could have a sticker title Then price discount is showing here.

That's really bad UX.

I think it's better to nearby here so that people can easily compare like how much discount they're giving or what is it.

And also I can see like they're offering 50% discount.

So it's also kind of like a scam I feel sometimes because every single time people are looking some of the reason like why they're selling 50% or 40% discount I think it's better to show them at this top bar like as a summer sale.

That's why offering 50% discount with the timer like a 5 days next 5 days with 50% discount so you can just buy it.

So this type of thing we could do.

So what I am telling about.

So yeah we could just go with let's say summer sale or something like this type of sale with this one and also this top bar there is no action.

There is nothing that people can take action.

Maybe we can have a best seller shop bestseller so that they can claim this 7070 free shipping offer.

So There's nothing I could say next is yeah bestseller I already mentioned and then we could have the category section here and then we could show some of the use cases of the product.

Right now there is no use cases so I think we could mention that use cases here that This is the use cases we do next we could show like comparison section if you have anything you could definitely do.

Let's say we have a review section we could have but that's totally missing.

also let's say here we could have a better FAQ section this section maybe we could mention their reviews here like how many reviews they have we can mention.

So here have a better idea I think testimonial Reeks reversal section.

I do.

let's say also we could add here last CD section like Instagram feed here is we can do like this type of section we can definitely add on their homepage to make it really better.

so what you can do, we can like pause this video, and just like read each of the section what you can do for better conversion.

This is really proven structure for homepages.

You can definitely follow it, for better conversion.

Anyway, let's go to the next.

I think maybe we could cover everything and the mobile have a similar issue.

Yeah, similar issue everything.

Maybe we could have a two product or maybe six or eight product we could together get show same thing we can do here.

Same thing.

Every single time is a carousel.

So it's.

It's kind of like every single time people need to put extra effort to view the product.

So that's a really bad reworks I personal thing.

definitely need to show up front so that people don't need to take any kind of action in front of.

They can see everything.

So this is the thing we need to do anyway.

Let's go to the next.

And also this is the hero section idea that they can really follow.

As you can see, everything is much more cleaner and as you can see much more clean everything.

Okay.

The next thing is their collection page.

So when I just land on this collection page, I feel like this is good.

But the same thing again and again here at the cartridge.

So they need to improve the card the same how we just do here on this place.

Then it do same thing next is like, here is the idea as you can see, like how they can just make their card or collection page.

As you can see, this is an idea they can do.

to make it better.

I think it's really high converting collection page.

I could say here all of these elements we added.

Yeah.

All right.

So yes.

So for this brand I think what they can do, they can like add the title subtitle.

Three bullet points definitely are there.

And for the product card they can just implement this at the discount bar here.

And bestseller sticker here will be buttons.

When somebody hover.

We need to show different.

Different product or images.

I think.

I mean similar product but different image they can do.

this is the similar thing we could do here.

Same thing, same everything.

Yeah.

Okay.

And this is all about the product page right now.

The biggest problem when I just land on this product page.

if you look at this priority of this Button then all priority is same like this discount sticker color select color and add to get button is kind of disable like kind of visible not exactly kind of like rounded type of ic.

So this is really really bad UX I personally think instant of these I think we could have a different CTA color that's really standing out.

I think it's.

It's much better to use here a different CTA color kind of like this or maybe something others and That's really gonna standing out the button so that people can easily highlight or see the button and all of the features they are mentioning here.

I think it's better to make them different section here.

maybe in different way we could do like a comparison section and like features and benefit.

We can easily make it in here like this way.

As you can see this is an example I just made.

This is like a what's include here is some gallery title and if they want to pay later the features 3 USB button.

If they order today then well they will get the delivery and trust element like description, shipping and review.

All of this like as you can see really combine in a better way and the design.

Right.

So and this is what you could do at this product page and also when I would just like checking the data I see many of the people are visiting the blog page.

Right.

so what you could do we could just make this blog page kind of ads type of.

For example in this design we make ads like inside of it.

We just make ads like request a callback.

So maybe we could highlight here some relevance product that people can go to the product page.

also kind of we do can do some listicles or advertorials type of page or editorial type of page.

We could do definitely that's going to increase the conversion that's organic definitely and increase the trust.

also when I was just like looking their numbers I see like many people just check their about us page contact us page.

So when I check this both of this page then as you can see there is nothing feel like trust or nothing feel like human.

So this is one of the biggest problem.

I think that the conversion is really low or many people just visit their product but they don't really buy because the about a space like who is the person selling?

There is nothing mentioned.

Who is the person should I contact with?

There is nothing that's mentioned.

They have a physical address but there is no map or nothing.

So This is one of the biggest issue that people before purchasing any product people see who is the person selling the product.

Also who is the person if I have any issue or any warranty issue that I can just contact both of these things is missing here on this both of the pages.

So now if I tell you a bit summary from top to bottom then what is mainly the next they can do for now right now they need to fix the UX issue.

Whatever the UX issue they have, they need to fix it then to make clear hero section.

Clear every single hero section so that people land on this section and within a three seconds they will understand what they do, how to do like what, who they are, all of the information.

Also they need to make it really trustworthy.

For example this Contact Us page they need to make it really better.

this about us page need to be really better.

they definitely need to make it better so that people really feel trust.

and also they need to follow my feedback.

So I'm saying and on this blog page I personally think that they need to add kind of listicle or editorial or editorial this type of page they can do and if they're doing like this type of blog page maybe they can add some of the product there so that Dudley promote here.

And they need to work each of the page homepage, PDP collection page, card checkout page.

Each of this page they can do and then they can run ads or if they want to fix only this option like card secured they can do to increase the conversion.

Then they can just like work on these pages.

So first of all they can just fix the checkout like add payment getaway and card and checkout page.

Then they can if they have a money they can invest on this.

Also if they want to run ads they can just like fix the hero section about as just add the content on these three, three of the pages work on the PDP and then These two pages also need to be fixed so that people can easily complete the checkout.

So that's it all about this case study.

And if you want to see in details about everything then write case study on my comment section.

I will send to you this full figma link so that you can just also explore everything.

Because I already make a lot of notes there there in this video.

Maybe many things I miss out.

but I make a note there every single pages.

Like all of the pages have a note.

You can like definitely follow it and find out where is my the issue and what is it mainly so you can just like take everything.

Shut it on.

So I will organize everything for you.

So just make case study.

I will send to you.

Okay.

Thank you so much.