[MB] - Challenge Ads 1.1

Hey, everyone.

Going through the campaigns that we're usually doing for a challenge, and the way we're launching, for the campaigns for a challenge.

So as you can see here, we have the high risk on the extension on what we usually look at is the last click.

And then, this is the data that we're looking at.

You can see that we have four campaigns here.

These are the four campaigns that we started with.

And for this specific challenge, we're targeting us and outside of us as well.

These two campaigns here are targeting us only.

And what we have here at the moment is a creative testing campaign optimizing for valid event.

This one is the creative testing campaign optimizing for the lead event, and then a scaling campaign optimizing for the lead event as well.

The way we're launching creatives really depends on how many creatives you have, how many unique creatives you have.

Sometimes if we just want to allocate enough money toward every single creative, then we usually launch an abo, campaign with one creative for one ad set.

And the reason, we're doing that is because we want to isolate every single creative.

And you can see here, we launched every single creative at $50 a day.

This is just allowing us to make sure that we tested all of the unique creatives, with a specific budget.

And then we've analyzed the CPL on all of the creatives as well.

Usually what is happening at the beginning is some of the creatives are huge outliers.

Some of them have a very high cpl.

The goal here is to make sure that we are not overspending on any single creative, and we have very clear stop loss rules.

So if our ideal CPA is $10, then we let one creative run for between 30 to $50.

If we're seeing zero leads or only one lead, then we usually turn it off.

For the bigger challenges, we usually let them run a bit more until $100 per creative, per unique creative.

And the goal for this system here is to make sure that we have proven creators that we can scale afterwards in the other campaigns.

The first campaign that we start with is the creative testing abo.

And as I said before, one creator for one ad set.

And then what we're doing on top of it is we're launching them in another structure, which is a CBO optimizing for the lead event.

And, this is the example out here.

So we have a CBO with four audiences.

one is open targeting, one is lookalike 1% on all of the other clients that had an AOV above $100, another 1% lookalike build off of a custom audience of all of the customers above $1,000 AOV and then another 1% lookalike based build off of the custom audience of all of the customers above $4,000 AOV.

Now across all these four audiences, we are running the same creatives and we're just testing them at this point.

So what we want to do here is basically let Meta, analyze all of the creatives.

We have close to 50 creatives, 51 creators in every single ad set.

And the way we're testing them here is just seeing which creators are getting the highest amount of spend which created a scaling here and as well as the audiences as well.

After that.

What we're usually doing too is because we have an LTO on the, on the first step of the funnel.

So after they opt in into the funnel they get to the second page which usually is a low ticket offer.

We have other campaigns optimizing for the purchase event specifically and those campaigns, our goal is to make sure that we are getting a very high liquidation rate or roas on the front end.

So as you can see on this campaign here, we launched it at $3,500 a day.

Right now it has all of our best performing creators from the past and we were able to achieve almost a 1 extra loss.

Meaning that this campaign is fully liquidating its daily budget and daily spend.

And all of the sales and all of the leads that are coming for this campaign are basically for free.

Because once we start selling to them after the challenge, we are going to be very profitable at scale.

We've seen the purchase optimizing campaigns being the most profitable.

CPL is elevated on them and the results here are outliers.

We're usually getting between 8 to $10 CPL at scale.

I'm just showing you the results for a new launch, challenge that we're doing right now.

In the next loom, I'll go through some other results for a seven figure challenge that we ran this year.

And there you can see the way we're turning off, turning on campaigns and how we're scaling different types of campaigns as well.