While we recommend using the two in conjunction with one another, microchips can be outdated, difficult to scan, and may be part of one of fourty or more separate networks.
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Not to mention, a vet and a microchip scanner are necessary in the first place.
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Crumb provides pet owners with something that anyone with a smartphone can scan.
00:18
Even if the tag is lost, Crumb has you, and your pet covered.
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Perhaps our coolest feature is a revolutionary bio-metric nose scan that we call 'SnoutID'.
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It allows users to create a verifiable signature of their pet's face that's as unique as a fingerprint.
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These scans live in one unified database, unlike microchips, which can be like finding a needle in a haystack.
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More and more vets are beginning to use SnoutID especially in the UK, where at least four dogs are stolen by pet thieves per day.
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We believe the widespread use of Snout ID is the missing key to identifying stolen pets and making pet theft infeasible one day.
Why do I need Crumb if my pet is microchipped? — Tella