Tom CrawshawJun 13, 2026
Embedded Architect
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Embedded Architect
Tom Crawshaw
Stop wasting time on agencies or courses that don't deliver results. Learn the fourth, often overlooked strategy that successful business operators are using to effectively integrate AI into their workflows.
Embedded Architect
Tom Crawshaw
Stop wasting time on agencies or courses that don't deliver results. Learn the fourth, often overlooked strategy that successful business operators are using to effectively integrate AI into their workflows.
Chapters
00:00
Introduction
The challenge of implementing AI in mid-sized businesses.
00:12
Common AI Pitfalls
00:22
The Better Approach
Transcript
00:00
If you run a business doing somewhere between one and $20 million a year and you keep thinking you should be using more AI, but you never quite get around to it.
00:10
Give me 10 minutes.
00:11
Because the three things everyone tells you to do about that bring in an agency, buy a course, or make a new hire all quietly leave you worse off.
00:22
And the operators who are actually getting this right, they're doing a fourth thing that almost nobody offers.
00:30
I run a company called the AI Architects, and over the last eight years, I've helped my clients generate more than $25 million in revenue from automation and AI.
00:40
And these days, I help businesses doing real revenue ship working systems of their own every single month.
00:48
We're talking live systems doing real work, not some fancy demo.
00:53
And the part that surprises most of the business owners that I speak to is that I don't build these systems for them.
01:00
And I'll show you why in a minute, because it's the reason this actually works.
01:06
But first, let me walk you through the usual options, because the math on them is worse than it looks.
01:12
So say you decide to get serious about AI this quarter.
01:16
You've basically got three doors, right?
01:18
Door one is an agency.
01:20
They'll build you something slick and it'll work on day one.
01:24
But the problem shows up about six months later when your process changes and the thing that they built for you no longer works.
01:32
So you go back, you have to pay some more money.
01:34
You have to wait for them to fix it.
01:36
You rented the result and you never owned the ability to change it for yourselves.
01:41
Now, door two is a course, right?
01:44
So a few hundred, few thousand dollars, there's some genuinely good videos, and your team's gonna learn the basics.
01:50
Then they sit down with your actual data.
01:53
You know, the messy real world stuff.
01:55
And the tutorial just doesn't cover breaks.
01:59
And there's nobody around to ask.
02:02
You see, the course wasn't wrong.
02:04
It just couldn't be built for your business because no course can be.
02:09
And then door number three is hiring someone.
02:12
Now, you're spending six figures a year and waiting three or four months to even find out if the person can deliver.
02:20
And if they can't, well, you're gonna have to start over.
02:23
If they can't, they might walk out of the door one day and take everything they know with them.
02:28
Notice what all three have in common.
02:30
Every one of them leaves the capability sitting outside your business instead of inside of it.
02:36
And that's the real reason your company isn't using more AI yet.
02:40
It was never about the tools.
02:41
The tools are cheap, and they're everywhere.
02:43
It's that every path on offer keeps you dependent on someone who isn't you.
02:49
So nothing sticks.
02:51
A year goes by, your team is still doing the same REM repetitive work by hand, and the competitor who figured this out is quietly pulling ahead while you're still deciding which door to walk through.
03:03
That's not a you problem, that's just how the whole thing is being sold.
03:08
So here's what I do instead.
03:09
Your team builds the systems and I teach them everything I know while they do it.
03:15
We're talking years of hard won shortcuts handed over in real time and most people try to learn this by studying.
03:22
They buy the course, they watch the videos and a month later they still shipped nothing.
03:28
I've seen it happen over and over again.
03:31
I do it the other way around.
03:33
Your team builds a real thing from day one and learns by doing it with me in their ear pointing out the shortcuts.
03:41
We pick one of your real workflows, the repetitive stuff that eats hours every week, and we build it together.
03:49
Your person drives I guide say, is the intake form that someone retypes into your CRM every day on or the report your OPS lead rebuilds by hand every Monday.
04:04
By the end of this first session that thing is live built by your team, running on your accounts.
04:11
So the point of doing it this way is what you're left with if I walked away tomorrow.
04:17
Every system we built keeps running.
04:20
And your team can keep building new ones without me.
04:23
They learned by doing it so they actually understand what it is that they're doing.
04:29
The skill lives inside of your business now, not inside of my office.
04:34
And that's the difference between renting and owning.
04:37
An agency hands you a black box.
04:40
I hand you a team that can build for themselves.
04:43
So let me give you a few real ones here.
04:45
Kyle, the guy in the middle, he came to me and said, I just need someone to tell me what to build first.
04:53
So we started with the work that was clogging up his admins almost entire day.
04:58
Within the first stretch of working together, that admin had saved four to five hours per day, right?
05:06
No joke.
05:06
You can check out Kyle's entire case study video on this page or over on my website.
05:12
And Kyle's now projecting six figures in savings this year from work his own team built.
05:18
Chris, over here on the left, he automated 29 documents of processing work that usually would take his team days now just runs automatically in minutes.
05:30
He couldn't write a single line of code when we started.
05:33
Now he's building with Claude code and eliminating a tool, a software that he pays $30,000 a year for.
05:41
Pretty insane.
05:42
Cal here over on the right, he shipped an end to end work order triage system, the kind of thing that he'd have paid an agency tens of thousands of dollars to build.
05:52
He built it himself, basically automating his entire day job.
05:57
And now he's ahead of the AI department at, his company.
06:02
You see, none of these people were technical, and that's the part I really want you to hear.
06:06
If someone on your team can write a clear email describing how a process works, they can build it.
06:14
My job is to hand them the shortcuts so they get there in days, not months.
06:20
So what does working together actually look like?
06:23
Well, every month, we run build sessions on your real workflows.
06:28
And between those sessions, your team sends me what they're working on, and I review it, usually within 24 hours.
06:35
I keep a living roadmap of what to build next in priority order, so you're never guessing.
06:41
And every quarter, you get a scorecard with one number on it.
06:45
The hours that we've saved you and how much that saved you in actual cash.
06:51
And here's the promise that I make.
06:53
By the end of your first month, you're going to have at least one system live in your business.
06:59
Not prototype or a demo, a real, working, live system or automation doing work.
07:06
And if it isn't, month two is going to cost you absolutely nothing.
07:11
And that scorecard isn't just decoration.
07:14
If that number it shows doesn't beat what you're paying me, you can just cancel.
07:20
That's the deal.
07:20
And it's going to be in writing.
07:23
And getting started is meant to be pretty low risk.
07:25
Like, you can test the whole thing for your first month at 2500 bucks.
07:29
And because of that guarantee, if nothing's live by the end of it, you don't pay for month two.
07:36
That's a fraction of what one AI hire is going to end up costing you.
07:41
And you're not gambling six figures up front to find out whether it works.
07:45
Now, a couple of things are probably going through your head right now, so let me address those.
07:49
The first, maybe you're thinking, well, my team can't code well, they don't need to.
07:55
And I mean that literally.
07:56
The building happens in plain English.
07:59
By describing how your process actually works.
08:02
That's the whole skill, and your people already have it.
08:06
Now, the second is your data.
08:08
Everything gets built on your accounts, inside your own systems.
08:12
Nothing sensitive ever passes through to me.
08:16
And you're not handing your business to a stranger.
08:18
You're building inside of your own walls.
08:21
And the third is probably time, right?
08:23
This does take four to five, focused hours per week from one person on your team.
08:30
That's the real number.
08:31
Not a low ball to get you in.
08:33
And the return on those hours usually shows, up inside of the first month.
08:38
Now, this isn't for everybody, so let me be clear about who it's for.
08:42
It works when you can already name three or more repetitive processes that eat your team's time every single week.
08:50
And it works when you've got at least one person with a few spare hours and the curiosity to build.
08:57
So if that sounds like your business, we should talk.
09:00
One thing I'll be straight to you about right now.
09:03
I run every session personally.
09:04
So I cap these at, 10 companies at a time.
09:07
When those spots are full, they're fully.
09:10
So here's the next step.
09:11
Book a 30 minute call with me, bring your three most repetitive processes and we'll sketch out the roadmap together on the call.
09:20
And you're going to walk away with it whether we end up working together or not.
09:25
That's the one thing that agencies and the courses can't hand over to you.
09:31
A plan that you own built around your actual business.
09:35
30 minutes.
09:36
Anyway, the link is right below this video.
09:38
There should be a button.
09:39
Book that call and let's get your first system live.
09:43
Speak to you soon.
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