Flow UX audit sample

There's also a pricing claim which says our treatments cost 10 to 15% less than high street pharmacies and online doctors.

Which begs the question of why are you cheaper by 10 to 15%?

Is it because the network is more efficient?

Because the margins are smaller?

Because the quality is lower?

It's not clear for users, so they are going to assume the least flattering answer.

The fix here is the same.

the price claim then becomes a credibility signal, not an unanswered question.