The $10K Wedding Formula [ APPLY]

We're going to be talking about what's working right now to booking at 10k wedding.

You're going to learn the same strategies that my students have used to double their prices and book 10k weddings specifically with couples that are obsessed with their work.

And that's where we want you guys to be.

By the end of this training, you'll understand the formula to charging 10k weddings and be very clear how you can do the same.

So I'm a Laura if you don't know anything about me.

I started my business 12 plus years ago shooting cheap weddings.

Second shooting and sometimes discounting to pay the bills.

I was able to grow my business from 10k a year to 100k in 2 years after going viral because I was marketing 24 7.

I'm going to teach you the strategies today that helped me go from burned out to CEO making 100k peacefully while raising children.

I've helped over a thousand wedding photographers build profitable businesses since 2016.

I'm an old business mentor.

I've been mentoring literally 10 years now.

I want to know why you want 10k weddings.

What is your reason?

Not just I want to make more money but are there other reasons?

Do you want to go on vacation?

Do you want to live a luxurious life?

Maybe you want to hire photographers and grow your business.

You want to have less imposter syndrome and be like yeah I feel like I've made it.

Maybe you want to join charity or maybe you just want more time with family or you want to travel.

Now I'm going to tell you my story from broken busy to profitable photographer because you're probably like why the heck should I trust this girl?

I booked 30 plus weddings in 2017 charging 3k but I wasn't raising my prices cuz I was scared that nobody would pay them so I would just rebrand instead.

My background is actually in web design.

That's what I went to school for.

And then I ditched that degree to follow my dreams as a wedding photographer.

And I felt like a worse mom because my business went viral when my daughter was born.

So immediately kick started my business.

New mom, burnt out, no business boundaries.

Feeling like I'm gone every single weekend.

Because I was every single weekend.

Triple headers, quadruple headers, you name it I've done it.

I was going to burn the whole business to the ground in 2019.

I was all aboard the Hot Mess Express.

My brand was unclear, my dream couple was unclear.

I made more or less because sometimes I'd actually raise my prices and Then I would take them down.

I shape shifted, I chased trends.

Can anybody relate?

Bought website templates I didn't need because I thought I needed another one.

All, because I was scared.

And I didn't have the strategy to charge 10k confidently.

So I had a choice.

Keep spending all my money on shiny objects, doubting my value, investing in websites, templates, lenses, presets, you know the deal.

Or I could stop acting like a squirrel and figure out what weddings I wanted to book, what prices I wanted to charge and what couples I wanted to work with.

Why you need profitable pricing is it's the only way you can work less and make more without burning out.

It's also how you plan to grow, scale and double your income.

If you don't raise your prices, you'll become a slave to your business.

I did a CEO check for the first time in my life because I was tired of price shoppers asking for the world.

And then a hard stop at 3k.

I was booking 30 plus weddings a year, not including second shooting for friends.

So that's probably 40.

But I had 55 star reviews on the Knot and Wedding Wire and I shot 200 plus weddings for seven years.

But I wasn't profiting anything at the end of the year and I was missing time with my family and friends.

People stopped inviting me to events.

I was no longer invited to brunch birthday parties.

Laura, we just assumed you were busy or you have a wedding, don't you?

So something had to change.

I ran the numbers.

I had a friend tell me she was booking 10k clients and that 10k was the new 5k and I had to hop on board fast.

My mindset was in the garbage because I was still at 3k and I didn't know where to start.

But I ran the numbers and saw if I only booked 10 weddings at 10k, then I would have the ticket to freedom in a six figure business and less weekends.

So I doubled and then I tripled my prices and I got my social life back.

I booked less, I doubled my income.

I was able to balance business and motherhood.

By the time my second baby came, I had a summer for the first time in my life.

I went on vacations and I had more weekends.

I really had it all.

So this is my pricing transformation.

3500 burned out.

This is me holding my newborn.

My baby right when my business went viral.

That's the only way I can answer emails.

This is how I doubled and then tripled my prices total.

That was the year that I booked actually 12 weddings because I hired my team and as a team we booked 30 plus weddings.

But me personally, I only booked 12.

So every time I raised my prices it was because I was feeling more confident in my brand website and my marketing and my sales skills.

That's it.

That's the magic formula.

You need all four.

And here's a secret.

Low pricing actually repels high end weddings because it means you're affordable, it means you're cheap, it means you have little to no experience.

And price shoppers eat this up because comparing one photographer to the next, all they do is take all your websites and tabs and look at who's the best deal, who has the best style for the least price.

It's more of a pricing ladder.

Don't feel overwhelmed, like you have to go 10k immediately, but I just want you to know that it's possible.

But don't stay in one pricing bracket too long.

Keep it moving.

That way you can remind yourself you can raise your prices without raising your nervous system.

Here's a hot take.

You might think it's impossible to become a luxury wedding photographer who can just charge 10k in less than 12 months, but really it's about building those skills across positioning, sales and marketing so you can double your prices and elevate your business with confidence.

And confidence is going to be key throughout this whole presentation.

I love you so much, but here's the truth.

Your messaging needs to be very specific and crystal clear.

Your rebrand needs to be aligned and it's necessary that these two things are together.

Your prices could be overdue for a raise if they have been the same for more than two years.

And showing up on Instagram is no longer optional.

You need to do everything.

Okay, you need to be everywhere at once, but not in a way where you're going to get overwhelmed or burned out.

And your SEO presence needs to exist for luxury clients to find you.

Nowadays, some of you may think that luxury wedding photography is only working with planners, luxury venues, snooty clients who are impossible to please, maybe working for glamorous but ungrateful couples.

Maybe you think it's very stiff and formal and maybe 12 hour Catholic weddings, which I have done.

Or maybe you think it's just perfectly perfect wedding portfolio.

But what it really is the luxury to say no to cheap clients.

It's the luxury to take your weekends back.

And it's the luxury to be paid well for your talent and having clients who appreciate your skills and and book you without haggling.

And also the luxury to no longer be a starving artist in your business.

The luxury of being a fully booked photographer without missing your life and getting your weekends back.

That is my whole motto due to my entire life story.

And that, my friend, is the real luxury.

The luxury of time.

If you have to say luxury, then it is.

It's the same as saying I'm funny, your brand should already exude a luxury brand.

Does Chanel say that they're a luxury brand?

No, because it actually takes away from your premium positioning.

That is a little bit of a hot take.

You could say premium, you could say bespoke, you could say elevated.

Or you could just describe your work and your clients will associate you as a high end photographer.

Thank you and good night.

So what does luxury really mean?

I know some of you were saying, I'm so tired of seeing this word and it makes me feel basic.

It just means someone who's willing to pay for the value versus the cost of your package.

Cost and worth are very different things.

Cost is what you have to spend to create it.

This will be like your base service package.

But worth is the client's perceived value based on how it benefits them and their needs.

Cost based pricing is this your hourly rate and your pricing packages.

The cost of labor, materials, overhead, the total cost divided by the desired profit.

Easy peasy, right?

This is your non negotiable base price before you even leave the house.

We call this your get out of bed rate.

And then value based pricing is more valuing your services based on what you provide the product that's going to serve them for a lifetime.

I think we don't sell this as wedding photographers enough.

We literally capture a day that freezes time forever.

Forever.

They get images from a day they can never get back.

Photography is such a lifetime value.

They're also paying for your years of education and your experience and your investments.

The value is unmatched when you calculate all you put into your business and everything you've done.

That kind of gives you a glimpse into why we lean more towards value based pricing versus being like, this pays the bills and I can pay myself $2,000 for the day.

So this is what I'm seeing now.

Normally I see something like eight hours, two photographers like a, very overstuffed packages and a, $500, $1,000 increase.

What we do using sales psychology is something more like this.

It is a pricing tier that's leading to the highest package being the most valuable.

This is the common mistake that I see with photographers, is putting everything Here and then a couple hundred dollar difference.

But essentially this was my calendar so anywhere from 4 to 6k was the range.

And then of course some people booked 3k weddings and then my portraits were like $500 and I actually booked like 2 portraits a week which is insane.

RIP.

Anyway, it was overstuffed and it added up to probably 20k a month.

But at what cost?

Right?

So it could look like this when you raise your prices where maybe you only dedicate two Saturdays and you make almost 20k and then you dedicate a Friday to a wedding and then maybe you have two portrait slots for the month at 2k, that's a 30k month.

So the four pillars that you must have as a high end brand that is non negotiable to set you apart, to position you as the premium choice is number one.

This is the one thing I scream from the rooftops is unique to you.

Messaging, visuals, your story that helps you stand out from everyone else.

So they're not holding your website tab and looking through other people because you would be the only option that exists.

So they can't necessarily compare you profitably pricing your packages for luxury and consistent marketing that calls in only the dreamiest of dream couples.

And of course sales psychology that closes at your highest package without you feeling salesy.

That's the biggest thing.

Well, let's talk about the 10K luxury wedding formula that's working right now.

The first part is attracting premium couples.

So you could be stuck.

Your brand kind of looks like everyone else's.

You maybe couples can't even tell why you're different.

Why should they choose you?

And then that becomes debatable upon price.

Maybe you're rebranding every few months, chasing confidence that doesn't come and it empties your profits in the long run.

Maybe your website has good photos, but maybe the copy isn't clear and it's not compelling and it doesn't really speak to anything and it doesn't sell your value either.

Your website should be your 247 selling mechanism.

Even while you sleep you should be getting inquiries.

Or maybe price shoppers see you first because the luxury couples can't find you.

Or you post and ghost or worse, not at all.

And then you go into the depths of despair being like nobody likes me and you haven't posted in six months.

How we help you is your artist story is your personal brand method that makes couples say I've been looking for you specifically so that you are the only option.

And then you, you need to curate Your best of portfolio.

This is something that I created.

my gosh.

2017.

I would round up my best images aligned with my artist story and that would become my portfolio and everything would be curated.

The portfolio was only my style.

I did not look for inspiration.

So it was incomparable to anyone else's.

Not just good pretty photos.

And then you want website copy that pre sells your high end services and sells your highest package before they even hop on a call.

Maybe you talk about your average investment or maybe you talk about your starting rate and people are like, yeah, that's easy for sure.

Totally in the bag.

And then having a consistent marketing plan so that you know when to post and how often so your business still runs even when you don't.

Because life happens, busy season happens and vacations happen.

Maybe you want to go on vacation.

Sammy recharging 3600 and giving away everything in her packages.

I ripped them apart because she really wanted to enter the luxury market.

But she knew with the right support that she could charge 10k.

This is really recent because last week Sammy booked three weddings, had a 26k month and one of them was her first 10k wedding.

And she was crying on the call like, my gosh, I can't believe I did this.

And she did it in less than 12 months because she joined in August.

The second part is pricing.

Okay, so prices that sell your value.

You could be stuck because your Prices range from 3 to 5k or 6 to 8k, which could possibly be the new dead zone.

But maybe your clients want everything in the kitchen sink for less and ask for discounts all the time.

You just pulled your prices out of competition and have no clue how much you need to make.

Or your popular package is the lowest and you have no clue how to get them to book anything higher than your starting rate.

So you need to position your packages properly so the lowest stops getting booked all the time.

And you need to position them that actually sells your highest or exceeds their initial budget from the inquiry that is the highest price is when somebody is like, this is my budget.

And they end up booking for double or triple that.

Because you did so good with your price positioning and selling and then understanding pricing psychology.

Yes, that exists.

We want you to be able to use pricing psychology so that the value will always exceed the price point.

And we want your packages booked out.

We want you saying, hey guys, I'm only accepting X amount of weddings this year and it being for real.

Also how to customize your luxury proposals.

If you don't do them for high end weddings.

They highly value custom proposals.

That's how you get more yeses, more add ons on the client calls after the client call, even exceeding the budget.

So Julia, she also joined last year.

She wasn't booking at 6k because she was in the 6 to 8k.

And I said you need to raise your prices.

She's I'm not raising my prices.

I can't even book at 6k, mind you.

She's a film photographer and she's been in the industry for a decade.

And I was like, let's just girl, let's just try.

Right?

Let's just try.

We're gonna come up with two different pricing brackets and then as you book just keep raising them.

So we use my pricing suite method.

And now she's booking proposals at 10k, 20k, 30k.

And she booked a 40k wedding last month, which is insane.

She did that in less than 12 months.

But now because she's so incredible, she's my luxury wedding photographer coach.

So she does our portfolio review, she does website reviews.

She is the positioning queen.

After she learned positioning.

The third part is market surprise.

The thing that nobody wants to do, especially photographers.

I don't know why we don't like talking about ourselves.

It's weird.

But we have to do it.

So you could be stuck because you ghost and post because you're overwhelmed with social media.

Maybe your images are attracting unfit clients because you don't know how to attract the high end couples.

Maybe you want to market but you think to yourself what's the point?

No one is going to see this anyway.

Or you just make tweaks to your DIY outside outdated website hoping inquiries will just, just come your way magically.

So how we help you is you would have a four part marketing plan that's easy to implement every month or switch on and off depending on which thing is automated.

You should be proud to show off a 24.7selling website that sounds like you, feels like you and shows your personal brand through and through.

You're getting inquiries from your blog and SEO because you put the works in months ago and it does take a couple months but it works.

We give you 24.

7 marketing assistance that help you plan strategic selling content so you never blank on what should I be posting right now.

And you can get inquiries from Instagram that gets you follows and dms from dream couples only.

So Allie joined charging 3k for everything.

And she also had a dream of becoming a destination wedding photographer, a luxury one at that, but she had no clue how to start.

So she implemented our marketing strategy.

She went viral on TikTok several times and she was able to book destination weddings ranging from 9k to 11k in just a few months.

So it is possible we give you the 10k formula which is attracting premium weddings, prices that sell your value, marketing and consistent visibility to effortlessly book 10k weddings without feeling like you're passing away.

We constantly get the whole I can't raise my prices and book high end weddings.

But also you can't afford not to raise your prices because if you don't then you're stuck on the hamster wheel either booking 30 plus weddings a year.

You need at least 20 weddings at 5k to make 100k at least.

But you only need 10 weddings at 10k to make.

plus if you'd like to get access to all the strategies and tools to implement everything that you just learned and from our clients who have made 3 million as a collective, which is freaking incredible.

This is my program Wedding Atelier.

It's my 12 month group program that helps you double your prices, book less weddings, make more, live more.

You get all the tools to book 10k weddings and my hope is that you will go from charging 3k to 5k to 7k to 10k plus with less than half of your weekends free.

This is the basic modules of everything you're going to learn.

One is the mindset of 10k photographer, the artist story which is your one of a kind messaging that sets you apart and then the psychology based packaging of pricing of number psychology, all the things the marketing studio which breaks down how the four part marketing system works so that you can make sure that you're dotting all the I's, crossing all the T's and you don't have to think to yourself what am I supposed to be doing right now?

And the sales studio is literally just the sales Sales Psychology masterclass.

It's effortless sales that feels good and actually serves your clients.

And we also have three phenomenal guests experts in this program.

We have an SEO expert, she doesn't even really have to show up in Instagram because her SEO is so good and so strong.

So she does monthly SEO audits where you can submit your website page by page.

She'll do keyword research and a presentation and then come live to the call and you will get on demand feedback from her.

And then we have a wedding copy coach and she specializes in sales.

You can post anything and be like hey Taylor, can you look at this.

Thank you.

This wedding inquiry, is this good?

Is my copy too long?

Is my website sounding like this?

And then of course we have our luxury coach.

She does luxury calls and portfolio reviews because she is now a consistent five figure wedding photographer and she will make sure that you attract high end couples and planners as ASAP as possible.

So individually for 12 months this is valued at 15k.

With all of their support combined.

You also get access to my Instagram membership for wedding photographers.

Normally this is valued at 997 for the year, but if you join Wedding Atelier you get it for free.

So that way you have all of the long term strategies and you have my Instagram membership where you can spend 10 minutes on a post with our weekly templates, schedule them out, plan them and get an inquiry.

And I've had students get inquiries within the week from posting on Instagram consistently.

This is everything that you're getting.

Group calls, SEO audits, sales scripts, email templates, the luxury custom proposal template.

All the things, all of the things which everything combined is 16k.

We give you the shortcut to business that you've been trying to build for years without having to figure it out alone ever again.

And one booking at your rate will pay for 12 months.