The $10K Wedding Formula

in.

You are here today because you want to know the 10k formula.

What is working right now in the wedding industry so you can book less, make more and finally get those weekends back.

I know you guys like the back of my head.

You're here because you used to book at your current prices.

But maybe you're getting ghosted and you're done with competing in the budget market.

Or you want to go from 3k to 5k weddings to 7k to 10k without blowing up the business that you built.

I've been there.

I can share my story soon.

You want to serve premium clients while booking fewer weddings than ever.

And you're tired of figuring it out all alone, piecing together education and advice without any results to show for it.

You want a wedding photography business that runs your way.

100k with your weekends back.

So I know what you want, plain and simple.

You want to be a profitable photographer with thousands to spend and save.

You want to attract premium couples only because your visuals are elevated.

And you want a creative but confident mindset with unlimited ideas and strategies and a life first business where you can vacate during busy season.

A wedding photography business that runs your way at minimum 100k k.

So by the end of this training you're going to understand why luxury couples aren't booking the formula to charging 10k weddings and be so clear how you can do the same.

So if you're like, who is this girl talking to me?

Hello, I'm Elora.

I started my wedding business 12 years ago shooting cheap weddings.

Second, shooting and discounting to pay the bills.

But I was able to grow my business from 10k to 100k in 2 years after going viral while marketing 247 with a newborn baby.

More on that later.

I'm going to teach you the strategies today that helped me go from burned out to CEO making 100k peacefully with 2 littles.

I've helped over a thousand wedding photographers build profitable businesses since 2016.

So I have been a business mentor for actually a decade this year.

It's been a decade and they have been gaining results.

So meet Emily.

She's one of my students.

Emily was only attracting price shoppers and discount couples until she used the artist story and then she rebranded and marketed to her dream couples only.

Now get this homegirl hit 100k in her business.

Postpartum, while cuddling her newborn, she had an emergency C section.

She was like, okay, I'm pregnant.

I'm gonna make all of this work.

I only have X amount of months.

And she did it.

She's one of our biggest mom success stories.

And then Savannah tripled her rates, made over 150k in a year after doubling her prices.

And then using our four part marketing strategy that we teach so that you're not going to burn out.

And then Jenna, she was stuck at 2500 for five years.

She was gonna throw in the towel.

She's like, either this program works or I quit.

I was like, my gosh, Jenna.

We got on a pricing audit and she booked a 6100 wedding in seven days after our intensive using our pricing suite, which helped us realize that her packages were actually not designed to convert and were driving people to her lowest package.

So now I'm going to tell you my story.

From broken busy to profitable photographer.

Okay.

The long awaited story.

I booked 30 plus weddings in 2017, charging 3k0 out of 10.

Don't recommend.

I was so scared.

Like, I can still feel that feeling.

I was so scared to raise my prices because I'm like, nobody's going to pay this.

My inquiries will stop.

I was obsessed with getting 50 to 100 inquiries a year and booking more than half of them actually.

And I rebranded all the time because I need to boost my confidence.

I had imposter syndrome.

And I was like, I'm not getting inquiries.

Huh?

Let me rebrand.

Let me spend 5k on a new website that I didn't need.

And I felt like a worse mom constantly.

I was gone every weekend.

I was out of state.

Sometimes I was asked to be out of country.

My husband was like, please don't take it.

Your daughter is 18 months.

And if I wasn't doing that, I was always on the computer editing because my cue was to be continued.

Right 2019.

I debated burning the whole business to the ground.

And as a result, your girl was burnt out and depressed.

Okay.

My brand was unclear.

I was just attracting anyone and everyone.

I made more or less because I never raised my prices.

I shape shifted constantly.

It chased trends all because I didn't have a strategy.

So I needed 30 plus weddings to make 100k.

Let me know if this is you in the chat or if you can relate.

So I'm gonna walk you through my rebrand journey just so you can judge me and laugh at me, but this is what it looked like changing my website and logo every year or a few months, hiring somebody, buying templates.

One thing about us photographers, we will invest in a rebrand, we won't invest in a coach, but we will invest in a website template.

And I had a choice.

Either keep spending all my money on shiny object template or stop mindless spending and figure out what weddings I wanted to book and what couples I wanted to work with.

After I did the really, really deep work, which is now the artist story, I implemented that entire messaging map into my website, my Instagram post, my portfolio, my entire business my was the artist story.

As a result, I got consistent inquiries where couples would say, my gosh, I've been searching for a photographer with a style like yours because this was like what, 20, 21?

I don't know if editorial was like as big as it is now, but back then the documentary and editorial style weren't really connected.

You had to pick one.

I repelled price shoppers and I attracted couples that shared my values, which was family, the people you love.

High end style, bad and bougie, but definitely on the dance floor.

My brides were real, relatable and hot.

And I was finally able to be confident in my brand and I never changed it again because everything lived in perfect aligned, luxurious harmony.

So I was in my rich mom era.

I got my social life back, I booked less and I doubled my income.

I was able to balance business and motherhood.

You can see my little squishy baby.

While all this was going on, I had my second kid.

I had a summer, I went on vacations, we went to Disney World, I had more weekends, I had a life.

And I thought to myself, my gosh, I really, truly have it all.

So here's an example of what a freedom calendar looks like.

This was mine.

To be honest with you guys, I think if you look at my Instagram post, I can show you what a screenshot of my calendar was.

And it was like portrait session, portrait session, wedding, wedding, wedding, wedding, wedding.

But at what cost, right?

When you raise your prices, this is what your calendar could look like.

Yes, you have two Saturdays gone, but you made almost 20k for these two Saturdays and then 9k on a Friday.

No big deal, right?

And then your portrait sessions are 1k minimum.

That's a 30k month.

So 20k month, losing your mind.

30k month, a lot cleaner and fresher.

I was burned out booking 30 plus weddings, feeling like a terrible mom.

This is when my business went viral.

My daughter was a couple days old she was three days old, actually, when my business went viral.

Yeah, don't recommend that.

And I was charging 3,500.

And I actually took this picture one day in my bedroom, and I was like, one day, I'm not gonna cry in the club.

You know how people record themselves crying?

That won't be me.

But I do wanna take a picture.

And maybe you can see it in my eyes, like, how exhausted I was and uninspired with my business.

So I doubled, and then I tripled my prices.

Now, this was a long time coming.

I was already in the industry at this point, five to seven years.

So I'm not saying I just joined and started a business yesterday and was like, I'm gonna charge 10k.

But as a result, I booked less than 20 weddings with more weekends.

Actually, I booked 12 weddings and my team booked the rest.

So every time I raised my prices, it was because I was feeling more confident in my brand, my website, my marketing, my visuals, my sales skills.

That's it.

That's the business formula.

In general, it is the magic formula.

So with those four skills alone, I was able to book dream weddings where couples would say, I've been searching for you.

Repel the price shoppers.

Finally, be confident in my visual positioning and book less, make more, while keeping more weekends for myself and my family.

So here's my hot take.

You think it's impossible to become a luxury wedding photographer who can just charge 10k in less than 12 months, but it's really about building your skills across positioning, sales, and marketing so you can double your prices and elevate your business with confidence.

So I love you so much, but here's the truth.

Your messaging needs to be specific and crystal clear to your dream couples.

And an aligned rebrand, not just a rebrand, as you saw.

You saw my rebrands.

An aligned rebrand is necessary.

And I'm sure your prices are probably overdue for a raise, especially with inflation.

I think all of us are overdue for a raise.

Showing up on Instagram is no longer optional.

I know nobody wants to hear this because you're like, my gosh, algorithms.

We'll talk about that later.

Okay?

But your SEO presence, if you hear anything from this training, remember this.

Your SEO presence needs to exist, because that is where luxury clients are finding couples right now.

Yes, Instagram is great, and that's like, your portfolio and a, glance.

But your SEO presence, non negotiable.

Okay, maybe this is what you think luxury wedding photography is.

Working with planners and luxury venues.

Snobby clients who might be impossible to please.

Working for glamorous but maybe ungrateful couples.

Stiff, informal celebrations.

This is what I used to think.

Longer and exhausting weddings or perfectly perfect, wedding portfolio.

But what it really is.

It's the luxury to say no to cheap clients.

It's the luxury to take your weekends back.

It's the luxury to be paid well for your talent.

It's the luxury of having clients who appreciate your skills.

It's the luxury to no longer be the starving artist you probably feel like.

The luxury of being a fully booked photographer without missing your life and getting your weekends back.

That, my friend, is the real luxury.

The luxury of time.

So meet Julia.

When she joined, she wasn't booking at 6k and we restructured her packages on our one on one call.

And now she's booking custom proposals at 10k, 20k.

She even booked a 40k.

Actually, I didn't even update this.

She booked a 40k wedding in just a couple of weeks of joining.

It's been insane.

Meet Jen.

Jen was booked between 30 plus weddings to make six figures.

She joined because she said I literally want to live my life.

I want to travel, I want to have fun.

I don't want weddings to be my life.

So after our intensive, I created new packages for her and so she doubled her prices and she kept raising them and she made 50k in wedding revenue in just 3, 3 months, which is insane.

These four skills change the game unique to you.

Messaging that helps you stand out so that you are incomparable.

Because people are saying my gosh, their competitors.

There is no competitor if you are the only you that exists, right?

Profitably pricing your packages for luxury.

Consistent marketing that only calls in dream as a couples and repelling the rest.

And then sales psychology that closes every call at your highest rates without you feeling salesy at all.

Now let's Talk about this 10K luxury wedding formula that's working well right now.

So the first part is attracting premium couples.

Maybe your brand right now looks like everyone else's and that's why you're stuck.

Couples can't really tell why you're different or someone in the chat was rebranding, every few months chasing confidence that never comes and it just empties your profits.

You guys, do you ever look at your profit and loss statements at the end of the year?

Your website has pretty photos but no clear compelling copy that actually sells your value 24, 7 while you sleep or price shoppers see you first.

Because luxury couples can't find you or you post and goes.

Or you just don't post it all.

Is there anybody in here who hasn't posted in the last three to six months on Instagram?

Here's how we help you attract those premium couples.

Your artist story you heard a little bit about and we'll walk you through that a little bit later.

Your purpose, your process and your personality that makes couples say, I have been looking for you specifically and I have not been able to find it.

So you're the only option.

A curated best of portfolio that positions you as incomparable.

Not just good website copy that actually pre sells your high end services and your highest package before they even get on a call with you.

And a consistent marketing plan so you know what to post and when and how often so that your business still runs even if you decide you want to take a vacation.

Meet Mikayla.

She came to us charging 3500 for everything and found herself terribly burnt out.

But she really wanted to launch into the luxury market.

I remember her saying, laura, I really want a luxury, I just want to be luxury.

I said, yes girl, like why not?

So we went through her artist story and we really figured out her why and we raised her prices and she launched her rebrand.

She made 124k inside wedding atelier and now she only books elevated clients starting at 10k plus plus.

Meet Meg.

She came to us without a brand or understanding of who she was or her dream clients and she moved from a different state.

She's like allure, I gotta start all over.

And I'm terrified.

I'm literally starting from zero.

So what did we do?

Yes, you guessed it.

He implemented her artist story into her marketing and she was actually able to get aligned inquiries and she went from $3,500 to $8,000 elopements and made 127k in just 12 months, which is insane.

So this is your artist story.

It is a three part system.

It's your messaging map that guides you towards your personalized brand that can never be copied.

But it's also your visual guide, your marketing guide and your portfolio curating guide.

It's one document that we have a few questions laid out and once you answer them, you'll have clarity in your business forever.

Number two is price.

Prices that sell your value.

Maybe this is why you're stuck.

Maybe your Prices range from 3K to 5K and you're like, where's the money?

Where's the profit?

I thought this was like the average market, right?

Your clients want everything in the kitchen sink for 5k or less, and they ask for discounts all the time.

Or you just pulled your prices out of the competition air, and you have no clue how much you need to make to stay in business or pay your bills.

Your popular package is the lowest, and you have no clue how to get couples to book anything higher.

Let me know if this is you.

Now, I'm going to give you an example of what I'm seeing right now in the industry for pricing.

And I do pricing audits every day, y'.

All.

Every single day.

So the lowest package is 3,500, the middle is 4,000, and the highest is 5,000.

So they're not really that much different.

But what's included is not even profitable.

So why do you need two photographers in eight hours for a $3,500 package?

Like, why are they getting two photographers?

Why would they even need this one?

They don't because they already have the baseline, which is eight hours of coverage.

And then they also get another hour and engagement for only $500 more.

So this one is actually less profitable than this one.

And then the 5k package has a ton of things.

Actually, it's a thousand more for an extra hour.

So it's not really that much different for this one.

Using sales psychology, this is how we build up to the highest package and price anchor your packages from 7k to 10k.

In a possible example, all of this will vary.

You don't have to copy this and be like, this is what I'm doing, because it depends on a lot of factors like your minimum hourly rates and what's actually included in your packages.

But building up to the highest is what we want.

We don't want to give them everything.

We want them up leveling themselves to the middle or highest package because there's not anything really included in this one.

But when your brand is incomparable, your pricing is strategic, your marketing brings in the right couples, you stop competing on price because you're the only choice.

So the pricing strategy that most photographers lack is not knowing these five things.

Your hourly rate, your actual pricing for life and business, how to position them, what the packages should include, and the deliverables.

So this is what we solve inside of our pricing suite of Wedding Atelier.

Meet Sammy.

So she joined wedding Atelier, charging 3,600 and giving away everything in her packages.

She desperately wanted to enter the luxury market and just knew with the right support that she could.

So this is a new one.

But last week she booked three weddings to have her first 26k month and one of them was a 10k wedding.

So it is definitely possible to do.

And she did it in less than 12 months because she enrolled in August, so it's not even August yet.

Meet Ali.

She joined charging 3200 for everything.

And she had a dream of becoming a destination photographer, but she had no clue how she was going to do it.

So she used our marketing strategy plan and went viral on TikTok.

She's still going viral actually.

And now she has been able to book destination weddings anywhere from 9k to 11k and beyond with custom proposals.

So as you see, it is more of a pricing ladder.

You don't have to double, triple your prices to 10k.

You can raise them without raising your nervous system.

I know some of you are thinking like, my gosh, Laura, like how in the world am I gonna go from 3k to 10k?

Maybe you want to.

And you're like, I believe it's possible.

But one thing for sure is that low pricing repels high end weddings.

And I say this time and time again, when you're charging low, it means you're cheap or it means you have little to no experience.

I personally think that 3K is the benchmark for having at least done weddings for a couple of years.

And then from there you should be raising your prices continually with weddings experience, investments, you've made investments in your gear and price shoppers eat this up because at 3k they're a dime a dozen.

All you have to do is take your website and compare it to everyone else and see who they can get the best deal from.

And I don't want that to be you.

So here's how we help you.

Prices that sell your value looks like positioning your packages so that the lowest stops getting booked as I showed you, and understanding pricing psychology.

Yes, there is lots of different psychologies.

There is sales psychology, there is pricing psychology, there's even number psychology.

But the whole point is that we want the value to always exceed the price point because booked out packages is what we want our future to be.

Positioning your packages to sell your highest or even exceed their initial budget from the inquiry is such a, win win.

I got to a point where I knew that their estimated budget didn't even affect what I knew they could spend.

I had somebody who said their budget was 4k and they booked a 7k wedding with me.

It's definitely possible.

Don't ever be discouraged by the initial budget in the inquiry form and how to customize your luxury proposals to get more Yeses and add ons for from your client calls.

And yes, these things are all possible.

So meet Katie.

She hopped on a group call and we did a pricing makeover because the middle package was the least profitable.

Go figure.

3 5k and she gave them everything.

I raised that middle package to 5k and she booked three weddings in a row and was able to make 16k in weddings in a month.

So back to my point about people were probably thinking that she was new to the industry or repelled by the 3k prices.

But once she raised it and we moved things around in the packages, they just came out the woodwork.

Does anybody say that anymore?

The last piece of the luxury wedding formula is market, which is your visibility.

So let me know in the chat if this is why you're stuck.

You ghost and post.

I say this one constantly because it rhymes.

But you ghost and post because you're overwhelmed with social media.

Your images are probably attracting unfit clients because you don't really know how to attract high end couples.

You don't even know what high end images look like.

You just make tweaks to your DIY website template and you're just hoping inquiries come your way instead of actually marketing every day.

You want to market but you think to yourself what's the point?

No one's going to see this anyway.

And if anybody is thinking to themselves, the Instagram algorithm.

Yes, but you can't just build your whole business on Instagram.

So here's how we help you.

You'll have a strategic four part marketing plan that's easy to implement every single month.

Every single month you will know what you're doing with your content.

You're proud to show off a 24.7selling website that sounds like you, feels like you and shows your personal brand.

You're getting inquiries from your blog and SEO because you put the work in months ago and that is how long it does take for blog you.

But no worries because we also give you 24.

7 marketing assistance that help you plan your strategic selling content so you never have to blank on what should I be posting right now.

And we also give you a get inquiries from Instagram blueprint so that you can translate your artist story, the hard work that you put in into short form content that gets you follows and dms from dream couples only.

So meet Amanda.

She joined charging 4k for absolutely everything.

She had a dream of actually charging 6k and booking clients who valued her work and her pricing because she knows she wanted to dive into the luxury market.

Then she Used our Instagram challenge inside of Wedding Atelier and she booked three weddings just from showing up on Instagram every day.

So those of you saying, I don't show up on Instagram or I don't know what to do, it is possible to get weddings from Instagram today because this result is two months ago.

We give you the 10k formula to effortlessly book 10k weddings.

And maybe there is one thought that's holding you back from success right now.

I can't raise my prices and book high end weddings.

Ugh.

The amount of times that I hear this one.

But as I like to say, not with that attitude, you can't afford not to raise your prices.

You want to know why?

Because if you don't raise your prices, then you're stuck on the wedding hamster wheel booking 30 plus weddings a year forever.

And we don't want that.

That.

But also there's something happening that's never happened ever in the industry.

The mid luxury market is disappearing because of the way everything is happening right now with inflation.

But for the moment, for right now, for 2026, the mid luxury market is disappearing.

You used to be able to charge 6 to 8k and still book for years.

You could stay here and just fly by the seat of your pants.

But with the rise of inflation and the new Gen Z market wanting lower budget and more elopements, you have to make a decision.

Do you want to keep booking 30 plus weddings to burnout or are you going to leap into luxury where less is truly more?

You need 20 weddings at 5k to make 100k, but you only need 10 weddings at 10k to make 100k.

Which one is it?

which one is it?

If you'd like to get access to all the strategies and tools to implement everything that you just learned, just like our clients who have officially hit $3 million this year as a collective, you are invited to join Wedding Atelier.

This is my 12 month group program that helps you double your prices, book less weddings, make more and live more.

And you can even ask Sammy in the chat because she was just on the podcast talking about this.

But you'll have all the tools and ongoing Support to book 10k weddings and beyond without ever hustling to burnout again.

I promise.

Because you guys saw my story and I never want that for you guys.

Especially for all the mamas here.

Girl, I am you been.

You understand you will go from charging 3k to 5k to 7k and 10k and beyond with less than half of your weekends free.

Wedding Atelier is for you.

If you're tired of feeling like a busy starting artist in your business, maybe you're ready to book dream weddings at 10k confidently.

You're ready to double your prices and free your weekends.

You're ready to elevate your business like the CEO you know you can be.

And you get 12 months access to everything.

So once you enroll, you'll receive access to our course portal, our workbook, our email templates.

We have group calls every single month with our coaches and myself.

You can get live feedback.

You can get audits and all of your questions answered during every single call.

You get unlimited personalized feedback, reviews and feedback from our coaches, from your website, your images, your pricing, your marketing, everything.

And of course you have the 247 private community channel.

You get monthly SEO audits, copy audits and luxury wedding calls.

And you get bonus courses, guest classes and experts that come in the program, as well as access to my associate team Academy course in case you want to scale to 200k and beyond because you're an overachiever.

So this is what the courses look like.

Easy five modules.

The artisan CEO is optional.

If you don't have mindset issues, then you can skip this one and just dive right in.

But if you're really concerned with 10k booking, 10k weddings, making a hundred k and beyond, these trainings very no fluff mindset trainings.

You have access to our pricing suite where I walk through all of the psychology of numbers, packaging, positioning, the artist story, and I know some of you are like my gosh, I don't want to do the Google Doc and all the assignments.

I have a bot that will ask you the questions.

So no excuse policy.

The marketing studio will walk you through the four part marketing system and then a deep training on every single one and then the sales studio, which is the one I actually didn't talk about.

So that one is going to be how you're going to confidently come on a call with a sales script that you can tailor to yourself and your voice, your brand.

And it will help answer your client's biggest objections and actually serve them versus pitching them and upselling them on a call.

Because that's just not my style.

You also get support from your coach experts.

We have the monthly SEO audits.

We have an SEO expert, we have a wedding sales copywriter.

So you get unlimited copy reviews from her.

You get monthly luxury calls with Julia, who is now our luxury coach and she does unlimited portfolio reviews.

So if you're like, are these Images elevated, she will, in a nice motherly way, tell you to fix your curation and your website.

So she's been attracting five figure weddings for the past year now.

So she knows what she's talking about and she's helped our students time and time again with that.

And if you're like, my gosh, I want my SEO covered.

I want to finally just be seen on Google search without having to rely on social media, definitely come to the monthly SEO audit.

Savannah will do an entire presentation on your website, keyword research, how you're coming up, how to make changes, but you definitely have to come live so she can ask you questions and you can get that very one to one personalized feedback.

So my gosh, that is just from the experts alone individually over the course of 12 months, that is valued at 15k if you pay for all of their support combined at their individual prices.

I have an Instagram marketing membership and you also get 12 months access for free if you join Wedding Atelier for this launch.

Specifically in demand is going to be weekly prompts, monthly challenges and templates to make sure that you show up with no excuses and you have a proven process.

All you have to do is just judge up a caption and you have a post in 10 minutes.

you're getting everything you need to create a six figure wedding business.

But most of all, elevate your business to charge 10k plus for weddings.

You're getting monthly SEO audits, you're getting a workbook, you're getting sales scripts, unlimited marketing reviews on everything, a private student community, monthly luxury wedding calls done with you, SEO audit calls and group calls twice a month.

So needless to say, the support is unmatched for 12 months.

This is the wedding math.

Katie restructured her packages on one call and she booked 16k in 30 days.

Jen doubled her prices and made 50k and 3 months.

Julia restructured her packages and booked proposals at 10k, 20k and 30k.

So what's another year of charging 3500 per wedding actually going to cost you?

20 weddings at 3500 is 70k or do you want to book 10 weddings at 7k, same money, half the weekends.

And we teach you the shortcut to the business you've been trying to build for years.

You'll never have to figure things out alone ever again.

One booking, your old rate will actually pay for the whole program and you get 12 months of support.

So here is the value of every single thing that I just went over.

The grand total is almost 20k for all of the unmatched support that you're going to get for the next 12 months.

Here are some common questions we get normally about wedding atelier.

I'm in busy season, I won't have time to implement or come to the calls and same I've been there.

But you get 12 months access and that's the biggest thing about this is I had this program at four months, I've had this program at six months and it's just not fair because if you're already busy, this should be busy friendly.

You need to be able to hop in and hop out, submit something for feedback and then go back into the weddings because maybe you've booked them before you join the program and you also get unlimited reviews you can submit for feedback.

So even if you can't come to the calls and you're like Laura, my time zone doesn't work or anything like that or the days don't work for me, you can submit anything in circle and you could submit anything else for video feedback.

Also you can always hop into in demand and get an inquiry fast by just making a post.

So there's lots of ways that you can get support.

When should I really expect to get results?

So you can make your investment back in 30 days or less.

That's the norm in this program.

But in your first seven days I highly recommend if you join, you're going to book your one on one call with me and then you're going to walk away with that six figure plan and then you're going to implement it.

Okay, the next seven days.

So we're at 14 days.

You create your messaging and you started marketing right away.

So by those 30 days from your marketing, your aligned marketing to those dream couples, you should be able to book your next three to five weddings at your new prices, which is doubling your investment.

So how do I know this is going to work for me?

It's worked for them.

You can pause to read because I don't need to go through all of these.

But you will definitely make your investment back and then some.

So 90 days from now, it's a Tuesday morning and you're not editing until 2am you're not refreshing your inbox hoping someone books you.

Grab your coffee and open your phone to three new inquiry emails and each one says, we've been following you for months.

Please tell us you're available for our date.

They don't ask about your pricing, they don't ask if you'll match a cheaper photographer.

They just want you.

Then you send your pricing guide and by Sunday they're booked.

That's what happens when your brand attracts premium.

Your pricing is strategic and your marketing is working for you around the clock.

That's what we build inside of wedding atelier.

I hope you guys have an amazing rest of the day.

I want to help you guys book 10k weddings this year.

Love you guys so much.