Automating Sales Outreach with AI 🤖

hi, this is Emil from em8 here.

I wanted to quickly show you one of the case studies I have from one of the businesses I'm working with in the educational space.

So let me show you what's going on here.

So now we are inside N8N, which is an automation platform that we use to build out these workflows.

And here we have a business that has seven sales reps that were spending a lot of manual time reaching out through LinkedIn.

So multi channel outreach, LinkedIn, email.

so now compared to doing all of that themselves, we have an automated workflow that does most of the heavy lifting for them.

So right now they just click a button inside of Salesforce and then our whole flow starts here.

So that's the trigger.

And then we fetch the content library here with some of the predefined context that we want to fill into the emails so it sounds natural and personalized.

And we also have a past client list we can fill in like case studies.

And then, we have an agentic flow that starts up here.

Let me just zoom out a little bit here.

Yeah, so we have an AI research and cadence writer here that goes in, uses perplexity to figure out if they have had any recent podcast or any recent book releases or any recent job changes or anything that we can reference in the email outreach.

And then we build in steps here for hallucination checks.

So we don't want the email, email to sound like a robot and we also don't want it to start making up stuff which happens quite a lot of times.

So we have a few steps in place here.

that helps as judges towards the data that we make sure we're only using the predefined data.

We then feed it into Salesloft, which is their outreach tool, where it generates a five cadence sequence that then gets sent out, with a predefined, time, interval, and all the strings that you see here does make it look a little bit more complex than it actually is.

But these are all error handlers that make sure that if one of these fails, it gets retried with the right information.

And also if one of the judges passes some of the information as not, relevant or not true or hallucinated, it goes back and starts over again.

And that's, that's what this ending part is for.

So right now it means that their sales reps can actually spend a lot more time on doing the actual calls compared to doing all the manual work around writing the cadences and the next step with this flow would be to do the research for finding the leads as well.

We can automate that as well.

So that means they'll have even more time to do the actual work that needs a human being.

I hope this is helpful.

Thank you for your time.

Bye.