Seva Ustinov
Seva UstinovJun 5, 2026

Meta Ads scaling rule

15

Meta Ads scaling rule

Seva Ustinov

Transcript

00:00
basically, we already had a case where we agreed, we had this Facebook quiz funnel and we decided, let's set up an auto rule to increase budgets in ad sets.
00:07
If the cost per lead is on target, if the cost per lead is simply on target, the budget should just keep increasing every three days.
00:15
And as a result, we doubled the Facebook budget in a month.
00:18
And our customer acquisition cost didn't go up, sales volume increased.
00:22
It was all set up algorithmically and we realized that it works.
Meta Ads scaling rule — Tella