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Alice JenningsJun 4, 2026

Clean up your list

Clean up your list

Alice Jennings

Learn how to improve your email marketing performance by removing inactive subscribers from your MailerLite list. This tutorial guides you through the criteria for identifying unengaged contacts to ensure your list remains healthy and active.

Clean up your list

Alice Jennings

Learn how to improve your email marketing performance by removing inactive subscribers from your MailerLite list. This tutorial guides you through the criteria for identifying unengaged contacts to ensure your list remains healthy and active.

Chapters

00:00

Introduction to List Cleanup

Overview of why cleaning your email list is recommended for better engagement.

00:23

Using Mailerlite Cleanup Tools

00:44

Setting Inactivity Criteria

01:31

Removing Inactive Subscribers

02:07

Next Steps

Transcript

00:00

Okay, so this section is all optional but recommended.

00:03

So the first thing I recommend that you do is you clean up your list.

00:09

When I talk about cleaning up your list, I mean that you delete people who are not active anymore.

00:16

and maybe they just don't manage their inboxes very well.

00:20

Maybe they're just not interested in your stuff.

00:23

And Mailerlite makes this easy for you using this special cleanup inactive tab under your subscriber list.

00:32

Now, because this is a demo account and my people are not actually checking their emails, because I'm not sending emails, I can't show you exactly what it would look like.

00:44

However, what we do is we have a list here of people who.

00:49

And then these are your criteria.

00:51

So in the last six months, you have sent them 10 emails or more or up to 10 emails.

00:58

So if I go to up to 10 emails, then I haven't sent 10 emails in the last six months to these people.

01:05

if you haven't sent 10 emails, then in the last six months, you probably haven't got enough stats to, be cleaning your list anyway.

01:15

So you need to start emailing them regularly because that's the only way we can know whether people are engaged.

01:21

And remember, we really want engaged people on our list.

01:24

So I'm going to go for greater than 10 emails sent in the last six months.

01:28

I think that's fine.

01:29

That's a good measure if that.

01:31

This will then tell you if those people have not opened or clicked those emails.

01:38

And you can then just unsubscribe inactive.

01:43

Okay, you can export them before you do it.

01:47

If this makes you nervous, that's fine.

01:49

You'd be like, okay, I'm not going to move them to new platform platform, but I might just keep them for some reason I'm not sure about.

01:55

but I would just send them on their way with your blessing.

02:01

Unsubscribe, them.

02:03

And that will mean that your list that you migrate is much cleaner.

02:07

So that's your first step.

02:10

And then we want to clean up the wider account, which I'll show you in the next video.

Clean up your list — Tella