Cruva 10,000 foot overview!

This is Wyatt Shalman from Kruva.

Today we're just going to jump into a high level overview of all the things that Kruva can do for you.

so let's call this Kruva in 15 minutes or less.

So Kruva is going to do three things for us.

Really?

Well, it's going to help us find an outreach to affiliates at scale scale.

It's going to help us retain affiliates through automations as well as different retention levers we can pull.

And lastly, it's going to give us the data that we need to make data driven decisions inside of TikTok Shop to find success the right way.

First and foremost, let's jump into the different ways that we can find and then outreach to affiliates using Kruva.

Here we're inside of Kruva's dashboard to find different affiliates we can utilize, a couple of different products inside of Kruva.

First and foremost is AI Creator search.

So when I open up AI creator search, it actually gives me three proprietary tools inside of Kruva to find affiliates at scale.

So currently what I could do, let's just assume, you know, we're a skincare company, okay, I can type in women who do skin care routines.

So as plainly as you can think out the type of affiliate that you want to find and work with, you'll type it in the AI creator search bar.

And then what the Kuva system will do is it'll actually go out and find all those affiliates.

Furthermore, when we're doing this, we can open up the actual posted period to six months or the last year to get more results in here because we're validating that these are women who do skincare routines in the last three months.

So okay, in addition to that I can filter in and out AI content and furthermore I can apply performance and demographic filters on top of any of these searches.

So I could say doing at least 2000 GMV as well.

And you'll see that our results will be whittled down to women who do skincare routine routines with at least 20,000 or 2,000 GMV lookalike search.

so what you can do, you can either add in handles of creators that you know of that you're not currently working with, or you can just hit my CRM, and bring in up to 25 of your top affiliates.

Then what happens is when you hit find lookalikes, the crew of a system will go out and create a lookalike audience of Net new affiliates that all look, smell, sell, behave the same way that your top affiliates do for you to then reach out to to.

And then lastly is the image search.

Okay, so as plainly as we can put this is if you put an image of Rihanna in here and hit search with this image, Kruvo is going to return all the affiliates out there that currently look like bad girl riri herself.

Okay, so inside the AI, creator search, there's actually three different tools to utilize to find affiliates at scale.

The next way to find affiliates is down here in social intelligence.

So not only is this tool great for finding affiliates that are currently working with similar companies so I can send them a target club, it also allows me to semi, spy on what my competitors are doing and see how they're performing.

I could click in, let's just say Meta Cube was similar to us.

I can see how Medicube is performing from a data trend perspective over this date period.

Period.

In addition to that, I can see all the different products that MetaCube is selling and how those products are trending currently.

Underneath that I can see all of the different affiliates that MetaCube is currently working with.

I can click into each one of these affiliates and see individualistic performance of that affiliate and how they've been performing over this given date range.

Here, as this pulls in data, what we're going to see is all the different brands that this affiliate is currently working with, the different products that they're selling, as well as all the different videos that they've been posting over the state range and how they performed.

Furthermore, an inquisitive eye could click into these videos and then break down their content.

With Kruva's AI, that's actually going to tell you exactly why these videos are doing well and how they're making the conversions that they're making.

Now, going back to reaching out to affiliates that are working with MetaCube, it's as simple as hitting save list, then naming this whatever you want.

I can apply performance and demographic filters before saving this list and then we're off to the races and we're sending them target collabs.

Underneath creators is all the videos that have been posted for MetaCube and how they're performing over this date range.

And furthermore, Kruva is actually going to siphon out top performing hooks and top selling points from their videos for you to take and use in your own affiliate content.

So you can relay that to your affiliates to get another post.

We can do the same type of flow at the product level inside of Kruva as well.

So maybe you don't know an exact brand, but you're looking for products that are similar to you.

You could type in certain products and then see all the affiliates who are currently selling that product agnostic of the brand.

In addition to that in social intelligence, we have a couple other things here.

Creators allows me to go and find individual creators by at handles Videos is a tie in to what's going viral right now inside of TikTok.

I can use this for more of the L and D side of my work as an affiliate manager so I can look at why videos are performing well, understand insights as well as top hooks and relay those to existing affiliates to again spark their next post.

Now for the last way to find affiliates at scale inside of our platform, we're going to click on outreach, then hit automations.

When you create an outreach automation that creates a campaign that sends out target collabs at scale to affiliates.

Now inside of this campaign flow, if we don't find creators through AI creator search or social intelligence, we also have a performance affiliate query.

So I can just name this campaign whatever I want.

Kruva can allow you to land the target collabs inside of the creator inbox and their dm upping the likelihood that they actually see the target collab you've sent to them them.

Now this is the other way to find affiliates inside of our platform proprietarily to crewva.

we can layer on demographics and appearance filters on top of performance filters to get us closer to our best fit affiliates.

So again we're doing skin care.

I might come in here, I might do womenswear, I might do beauty and personal care and then I also might do fashion accessories.

Obviously all in a real situation we'd apply other know filtering here like PPS score, post rate, percentage.

But most of the time this is where you have to stop using TikTok, Seller Center, Seller center or other platforms not with Kruva.

So of these affiliates that perform this way, I only want to see the affiliates that perform this way and frequently show their face while having a casual tone in their delivery.

And then lastly, maybe we know women affiliates work best for us.

So of these people that perform this way and have this demographic, I only want to see the female affiliates that are doing that.

and just like that we're off to the races with another way to find affiliates.

Now this is where we set up the target collabs that go out at scale to your affiliates.

Our KRUVA'S strategy and success team has a myriad of different tips and tricks to deploy here to get the highest open and acceptance rates, and we can cover that in our onboarding and strategy calls.

In addition to that, we'll just go ahead and pull in any product that we have associated commission to it, pop in an email, hit next.

Now what we're setting up is the actual DM that goes out at the same time as the Target collab.

So you can see here on the right, let's just assume that my cursor is the creator's inbox right here.

That target collab has already landed in the creator inbox.

And then we pull over this nice, clean, highly converting card view of the target cloud to the DM showing up in both places, upping the likelihood of you converting those affiliates.

So we found a couple of different ways to find affiliates as well as outreach to them.

Additionally, inside of Automations, if I go here and then hit CRM, Automations, this is how we're going to create ongoing conversations to our existing affiliates.

So things like, hey, congrats on your first sale, or hey, I want to send you a creator brief because you have a sample on the way.

We can do all of those automations through CRM Automation.

I could name this sample shipped, then select CRM creators and DM and hit next.

Because we're connected to your TikTok shop, we can look through it and automate these messages based off of where your products are at in the supply chain.

Furthermore, we're also the only platform that can automate off of appearance and demographics.

So if I want women affiliates that I'm accepting to get a different target or creator, brief than male affiliates, I could specify shipped plus female.

So this only goes out to women affiliates that we've approved into our affiliate program.

Now I can hit plain message here and create any messaging I want, as well as create creator briefs and add those to these messages as well, which I'll show you how to do inside of Kruba in a second here.

After you start sending target collabs out, your eyes are going to shift to the Sample Request Center.

This is going to be your command center of approving and denying affiliates that want to get a sample from you.

In addition to that, we can also set up, auto rejection and auto approval rules to help you cut through all the affiliates that you have to, you know, go and look through to approve or deny.

This next part is my favorite part of the Kruva platform.

I might be Biased because I'm a strategist here.

However, our team has exposed more data to brands than any other platform can and will be able to do.

This is going to allow us to be a data driven company.

So if I come in here and I see all of my performance over this date range when I'm looking at this first graph, this is actually your affiliate's demographics in relation to your bottom line.

So if we were on for a strategy call and we saw from March 5 to June 3 that female affiliates who have a casual tone who frequently show their face just drove 75% of the GMV over this date range, we want to use this information upstream for better targeting of affiliates.

As I scroll down, I can see GMV mix over time so I can understand what age groups are purchasing my product the most.

Sample funnel over time to understand how efficiently my sampling is going.

This retention analysis is my favorite report in here because do not get it twisted, retention is the name of the game inside of TikTok shop.

So now I can cut and splice retention by a myriad of different data points.

I can see what retains an L1 through L3 creator versus an L4 through L7 because that is drastically different.

I can click into each one of these cohorts and see how those cohorts are performing.

Insights here are explaining what's going on up here.

Creator Overview by Creator level lets you understand what creator levels you're extracting the most GMV out of creator efficiency shows you your most efficient creators, not just your creator who has 25 posts and one of those posts went viral, but the other 24 suck.

So now we can totally understand who your best and most efficient affiliates are.

And then the last couple of reports are videos posted versus average GMV and sampling reports to understand how efficiently we're running our sampling.

Again, not the most exciting thing from a demo perspective, but I promise you as we move forward with Kruva, you're going to be using this more and more next inside of content.

As affiliates start posting videos, you you can look at your videos here and see analytics day by day.

I can also create a performance time range to understand when these videos actually drove gmv.

Furthermore, I can request usage rights on videos and if an affiliate says yes, you can use this video.

I'll show you where you can use that in a second.

As creators post lives, they'll come in here.

Kruva makes it incredibly easy to create creator briefs so I can hit Create Brief, control the branding here, hit Content and hit Dynamic and KRUVA will pull in your top videos and the AI will break down why these videos work so that affiliates getting samples really know what to create and how to drive their own commission.

And your GMV moderation allows us to set up rules that are constantly scraping our affiliates content to validate they are saying what they should be saying or if they mismention anything, it'll flag that and then I can reach out to those folks and get another video.

Halo effect allows me to connect my Amazon and my Shopify to see how TikTok drives purchasing behavior off platform because TikTok is an amazing revenue channel.

However it's possibly the best top of funnel marketing platform that I've ever worked with.

Lastly in content is Insights.

So this is like your own personal chef Emerald breaking down the recipe of what converts for you and why so you can take that information and relay that to your existing affiliates.

So as we scroll down we see average video lifespan, hook effectiveness, your top hooks that have been working for you, your top selling points that actually got people to stop and purchase your fastest rising affiliates, your top performing videos and then the literal recipe as to what videos are most successful.

So we can relay that to your existing affiliates to get more and better content.

As affiliates say yes, you can use our videos off platform.

You're just going to click into usage rights and here what you'll see is all the people that said yes, you can use this.

I can download these videos and use them wherever I want.

I can also push these videos directly to Meta ads library with Kuva's Meta integration.

In the event that I push these ads to meta ads or these videos to meta ads, I'll just click on license content and then we can see all the organic videos that we generated on TikTok and now how they're performing inside of Meta.

In addition to that when I go to Spark ads this allows me to instantly turn organic videos inside of Crew or inside of TikTok to the paid side of advertising.

GMV Max campaigns allows me to create rules that run my GMV Max campaigns and will auto adjust daily spend up or down depending on the criteria that we set up.

So, so you're never bleeding spend or underspending on creative that could go viral.

And then last couple of things here is once we find affiliates that are doing well for us, we need to retain them.

So with Kruva, I can create gamification directly inside of the platform and then reach out to my affiliates and get them into gamification or retainers.

We do not create a marketplace where people can see other gamification offerings.

When you create your gamification, this is all the affiliate will see.

Furthermore, these campaigns are not passive, they're active.

So I can set up text reminders.

So this would say, hey Wyatt, you know you're at five out of ten videos for the month.

Make sure you jump back in and keep posting.

Brand Hub is different than campaigns.

So this is your ability to create your own brand's marketplace that houses inspirational video resources about your brand, other content as well as your top products and gamification.

This works really well because if you have a sample that disappears, it's hard to track down who sold well and get them another sample to continue.

So, so now you can just get your crew or your affiliates inside of your brand tub.

They could refill their existing samples or they can see other products that you have and click on those to create collabs back to you to essentially bring in or have your top affiliates always creating target collabs inbound to you on net new products for them to sell.

Payments are all handled inside of the platform.

So you just connect your stripe, your bank account, your PayPal, add in a certain amount.

If I, Wyatt, want a campaign, it would say hey Wyatt or hey, do you want to pay Wyatt?

You'd hit yes.

Wyatt is automatically texted and emailed the secure payment link and you'll see those deposit, pay, deposit history and payout history come through here.

Lastly, and there's tons of other stuff inside of Kruva, but the last main thing here today is you can now connect Kruva to Claude, which allows you to a export all of your data off platform to create holistic reporting dashboards.

But B, this is also not just push, it's right.

So I can go into Claude and say, hey, tag every affiliate who sold this product in the last year and then allow me to go and create a target collab for them on a net new product and hit enter on, on Claude and it'll go and do that inside of Kuva.

So that's everything here today.

I lied to you at the beginning.

It was Kruva in less than 15 minutes.

That was Kruva in less than 16 minutes.

We're excited to work with you, excited to see you out there and help build your success.

Let us know if you have any questions and thanks again for watching.

Hope you have a great day.

Bye now.