Sammy SpijkermanJun 4, 2026
Why Now Is The Perfect Time
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Why Now Is The Perfect Time
Sammy Spijkerman
The real estate industry is undergoing massive consolidation, causing top agents to quietly seek new brokerages. Learn why implementing a proactive recruiting system is essential to capturing these agents before your competitors do.
Why Now Is The Perfect Time
Sammy Spijkerman
The real estate industry is undergoing massive consolidation, causing top agents to quietly seek new brokerages. Learn why implementing a proactive recruiting system is essential to capturing these agents before your competitors do.
Chapters
00:00
Industry Shift and Turnover
Overview of the current real estate industry and rising agent turnover.
00:36
Why Agents Are Moving
01:01
Top Producers' Quiet Search
01:11
The Power of Recruiting Systems
01:48
Acting on Current Opportunities
Transcript
00:00
there are more agents looking to switch right now than at any point in the last decade.
00:05
And most brokers or team leaders have no system to actually capture those people.
00:09
Now here's what's happening.
00:11
The industry is in the middle of massive consolidation, like mergers, acquisition lawsuits, commission structure changes.
00:17
Everything is shifting at the same time.
00:19
Agents who are loyal to one brokerage for 10, 10, 15 years are suddenly looking around.
00:24
Not because they're unhappy necessarily, it's because the ground under their feet moved.
00:30
And now they're evaluating everything.
00:32
Big platforms are swallowing smaller ones.
00:35
Agents who used to feel like they had a home are starting to feel like a number.
00:40
fees are going up, the personal touch is going away.
00:42
And the top producers, the ones doing 15, 20, 30 deals a year, they don't need a big brand anymore.
00:47
Sometimes, like they never really always did.
00:49
They built their business on their reputation, their relationships, their market knowledge.
00:53
And the logo on their business card was never a thing.
00:56
So they're looking right now quietly.
00:58
They're not posting on LinkedIn, that they're open to opportunities.
01:02
They're just paying attention in a way that they weren't two years ago.
01:06
And here's where it gets interesting.
01:08
The team leaders and brokers who have a recruiting system running right now are going to capture those agents.
01:13
They're going to be in front of them exactly at the right moment.
01:17
Their ad's going to show up in their feed, their message is going to land basically on their phone, and the timing is going to feel like a coincident, but it's not.
01:25
It's a system running in the background.
01:27
While everyone else is waiting on word of mouth, all the other team leads and brokers.
01:31
Now the brokers without a system are going to watch those same agents sign somewhere else.
01:35
And they're going to wonder how their competitor keeps growing while they're stuck at the same time.
01:40
Team size and production they were two years ago.
01:44
Now, this window doesn't stay open forever.
01:45
Consolidation creates movement, movement creates opportunity.
01:48
But opportunity has a timing to it.
01:51
The brokers who move now get the producing agents, the ones who wait.
01:57
The ones who wait get whatever is left.
01:59
Check the link around this video.
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