SEO Webinar 2026

So in this webinar, we are going to go over how to get consistent leads from Google or AI without posting every single day.

So, starting off, let me ask you guys something.

How many new clients reached out to you directly maybe in the past month because they found you on Google?

For most people, it's probably zero, which is totally fine.

and maybe if it's one, they maybe like found you through a referral and then they went on your website, which really is not the same thing, as having your website work for you.

So the thing is, if I know you guys as business owners who are here on this webinar, you are working hard.

Like you are posting on Instagram.

Maybe you're creating reels, maybe you're doing Pinterest.

And it's not that you're just sitting around doing nothing, you're being consistent and you are tired.

And that is why I feel like SEO is just so amazing, because you can get away from that constant hamster wheel that Instagram is.

and you don't have to just rely on that spike that then drops off with Instagram.

As you know, there's no building, there's no compounding, it just is stagnant.

But whereas a blog post can bring in traffic for years, some of my highest ranking blog posts I created back in 2019, which sometimes can be annoying because some of those I don't really want to be ranking.

But I digress.

Your website should not be an expensive online business card.

It should be your hardest working employee.

So the good news, the genuinely good news, is that businesses who are getting consistent leads from Google, they're not working harder than you are, they're not posting more, they're not creating more content.

They just have a website that's set up a little bit different.

And this is what today's about.

It's not about creating more content or more hustle.

It's just a little bit about what strategy we can do in the age of AI to actually be showing up.

I'm going to do a really quick intro because I know we don't need a deep dive into my life story, but I am a website designer.

I build on Squarespace and show it primarily.

And I've done over a hundred websites, over fifty website in a day.

SEO is a crucial part of my process.

I do it on every single website, including my website, in a days.

And I am a mom of two toddlers.

And so I don't have time to market like I used to market myself on social media.

I, Am so grateful for the work I put in seven years ago that now allows me to get most of my clients.

About 80 to 85% of my clients are coming through Google at this point.

or AI.

And that didn' happen because I have a huge following.

I have 1200 on my email list.

I think 1500 maybe.

I have no idea what my Instagram is at.

because it, I would say 40 people watch my stories.

I don't even, I don't know how to gain Instagram.

so it's not about my following, it's not about ads.

I've never ran an ad, don't even know how to.

It's just that I have seen what's work.

I know how to cut through the noise and I have implemented on my website.

So I'm going to teach you guys this non overwhelming version and at the end I'm going to show you some tools that you can use as well so that you can actually implement all of this.

So there is a big shift.

I want to address the elephant in the room and that is AI.

You probably have seen the headlines saying SEO is dead or AI is taking over searches.

Nobody, clicks links anymore.

And I understand that that could feel unsettling.

And here's what's actually going on.

Google is now showing AI generated content at the top of search results.

I'm sure you've seen it when you've searched something and at the top it has that overview.

Personally as a consumer, I love that little overview.

that paragraph is still pulling content from people on the Internet and it will link where it is pulling it.

So people can still find you through that little paragraph at the top.

Here's what I want you to hear.

The businesses that are getting mentioned in those AI answers up there are the ones who did the fundamentals correctly.

They did good keyword research, they have clear messaging and they have real authority, which I'll go a little bit more into what real authority is, but it's a big deal right now.

it's the same things that we're going to talk about today.

The businesses that got hurt on the other side are the ones who are pumping out generic content.

They were trying to gain the algorithm by like shoving in a whole bunch of keywords into their blog post.

Let's say people like Google's smart, Google's always been smart.

It knows what you're doing there.

and AI really knows what you're doing and it really just kind of cleared that up.

And I actually think this is really good news for you as a business owner who has real expertise.

because if you set up your website correctly, you will actually be able to cut through that noise and be showing up.

As AI increases the amount of noise online, Google is prioritizing that trustworthy experience based content more.

So if you have real testimonials, real FAQs that people are asking you, that's going to be your advantage and that's what's going to show AI that this was not a blog post that was just written by AI.

there's ways to write a blog post effectively or your homepage effectively, that's going to convert better.

So when I talk about getting found on AI searchers today, I mean making sure your site is set up for the current version of the Internet and the foundation is honestly really the same.

It's just a little bit more strategic.

Here's exactly what we will be covering.

These are the three pillars, and the three things that I really think are going to move the needle.

So I'm going to walk you through the framework.

First of all, it's going to be the keywords.

We're going to dive into keywords that actually attract the right people and then a website Google can actually read.

And finally, content that builds trust and converts, which is huge in the age of AI.

So let's dive in to keywords.

The most common keyword mistake I see is this.

A couple different things.

one, someone finds a keyword that has a huge search volume and they're like, this is gold.

Like everybody's searching for it.

And maybe the SEO difficulty is not even that bad.

But, but if you're building your reps, your website completely around this keyword that has a huge search volume, those might not be people who are actually ready to buy.

On the flip side, I see people saying, Mara kind of mentioned this.

Like you think you know what you do as your business.

Like you're, you help course creators create their course.

But is that what a course creator is actually searching for when they want help with their course?

Maybe, but maybe not.

And so if you're not doing the keyword research and now you're trying to make your whole website revolve around this keyword phrase, nobody's gonna find it, right?

So you kind of have to find that keyword in the middle.

high search volume does not mean high intent.

Those are two very different things.

So I'm gonna give you guys another example because I know examples can help.

So let's say you are a Photographer.

The keyword phrase wedding photographer, if you were to put it into a keyword tool, would probably have an extremely high search volume.

I don't actually know if it has a million, but it probably has a ton.

Okay, so if you try to then create all your content around wedding photographer, you're not going to outrank somebody who has had their wedding photography business on the websites of or on Google since the beginning.

Right.

You're just, you're not at this point, you're not going to be the one that does that.

Also somebody searching wedding photographer.

They're probably not hiring a wedding photographer yet.

One maybe they want to become a wedding photographer.

That's not your ideal client.

If you're trying to get clients to like take photos of, you really want to start to get specific and niche down.

So my example here is Spokane wedding photographer under $3,000 or maybe outdoor elopement photographer in the Pacific Northwest.

That's going to be called a long tail keyword.

And the thing about those keywords is those are people who are making decisions.

They are a different type of visitor to your website.

These keywords are more specific.

and they are list builder keywords is what I call them because when somebody lands on your page after searching one of those, they are qualified.

They aren't just browsing, they are looking for someone like you, even if they don't know your name yet.

So there are three different kinds of buyers.

Primarily that I see the browsing person who's like the one just searching wedding photographer, the researching.

So they're kind of in part two.

And then finally the person who is ready to act.

and the way that you can attract that third type of person, the ready to act is a couple different ways.

So as you're thinking about, well how does this apply to my business?

Start to think about like first of all, what do you do?

Are you a website designer?

Great website designer.

There's going to be your base of your keyword but then start to see what can you add on to that to make it a more long tail keyword that somebody would actually search.

So a couple of different things you could add.

Location is great.

and I think it's becoming even more important.

So if you serve a local area, that's.

And so and I even as a, I serve the whole world.

I've had website designers for all over the world.

But when I lived in Spokane, Washington I optimized a page on my website to say Spokane website designer.

And I got a whole bunch of traffic from that Do I work with only people in Spokane?

No, but I have a connection point with them.

And so that could be your strategy if you really love your area and you want to serve more local.

another thing is a specific niche.

You hear a lot about niching down.

It can definitely benefit your business.

It's not an absolute necessity, but it can benefit your business.

so think about like maybe therapist for new moms might be a long tail keyword.

Or photographer for nonprofits, maybe things like that that can also really help.

And then the third thing you can do to your keyword is try to figure out like a problem that they are actively trying to solve.

So this is where the question kind of comes in.

Maybe like my website isn't getting found on Google or how to get clients from Google.

That type of thing is the problem they're trying to solve.

So you would create a keyword that's centered around that problem.

If that applies to your business, you don't need millions of visitors, you just need the right types of visitors.

So we are going to go into a little bit of a keyword exercise because I'm gonna make you do some homework.

so if you have a piece of paper next to you, that would be awesome.

Or if you want, you can just open a tab in your browser.

I like using ubersuggest.

There are so many different, keyword research tools.

Semrush and I just think ubersuggest is very user friendly and I like that.

So, that's what we're gonna do.

It's free for a few searches every day, like three searches, which is fine for right now.

If you want to kind of game ubersuggest, you can just open it in an incognito browser every time you want to do a search or you can buy it.

Those are your options.

So what you will do is you would type in a keyword phrase that you think your ideal client would use to find you.

Okay?

Then the result is going to come up and it's going to have a volume.

It's going to have a SEO difficulty or search D when you see the volume, if you see it has over like 100,000 monthly searches, just ignore that keyword.

It's not even worth putting in your list because at this point you are not going to rank for it.

look for kind of the sweet spot.

So maybe like a search volume between 100 and 2000 and then an SD SEO difficulty or SD that's like 15 to 35.

Anything under 35 is great.

I want to give you guys this little caveat if you're using ubersuggest, because this is something I have noticed.

Sometimes it says volume zero.

And so in your mind you'd be like, volume zero.

Nobody's searching for it.

It's a terrible keyword.

It's not worth my time.

And that could be true, but it could also not be true.

And, I saw this is where we kind of get a little bit tricky.

And this is where it's very beneficial to know what your audience is saying and, you know, talk with them.

Like, what are.

Like, literally, if you have a client that comes to you, say, what did you use?

Like, what would you use to find me?

because sometimes that, that zero that ubersuggest is pulling is.

Doesn't mean that there's zero people searching for it.

It's just the fact that their system, their crawlers, it doesn't have enough data.

so I just did an SEO project for somebody and they, like, are like a senior living facility in Canada.

And so I was finding keywords that were having volumes of zero, and I still decided to stick with them.

And here's why.

When somebody enters a senior living facility, that's a lot of money.

$10,000 a month, $5,000 a month.

I don't know.

It's a lot of money, right?

So if we are finding a keyword phrase that is super ideal, and let's say it only has five searches a month, so not very many.

Right.

Uber suggests it's going to mark it as a zero.

It has five searches a month.

But if you get one client from that, that's $5,000 a month, that's worth your time.

So it kind of depends on your business and the price point too.

but for that particular client, it made sense because it was hyper specific.

so you kind of have to.

I just want you to know that you might see zero when you see it on ubersuggest, and don't necessarily be turned away by that.

but ideally, you want a volume above 100 and the SD under 35.

So the action step, write down five keyword phrases just on a piece of paper that are specific for your business and your location.

If you serve a local market and the type of client you want, keep them long tail and intentional.

And then you can do more research after this as well.

So now you have your keywords, which is awesome, but having them is only half the job.

The other half is making sure that Google can actually find them on your Website.

Right.

So let's talk about a website that Google can actually read.

Google cannot rank what it doesn't understand.

Your job is to remove all the guesswork so that Google is very, very clear.

I see this a lot where people focus a lot on the copy or like the text on their homepage, let's say.

And they maybe make it just sound so great.

It is speaking to their ideal client, which is awesome.

And maybe they've organically added in some of those keyword phrases, which is spectacular.

But they're missing the three specific spots that Google pays the most attention to.

and so if Google can't figure out exactly what the page is about, it's kind of just going to shrug and be like, well, I don't really know.

It's gonna, it's gonna pull what it thinks, and it might be right based on your copy, but it very well might not be right.

So let's go into.

Now that you have your keyword phrases.

And so I would say, like, you get a long list, figure out like two.

Two keyword phrases that are great for you, and those are gonna be the two we focus on.

Because if you try to rank for all 10 that you found, you're gonna rank for nothing.

So let's just focus on two right off the bat.

And you're gonna put these in the following places that I'm mentioning.

So first place, every page on your website has an SEO title and a meta description.

And so these are like the words that show up on Google that are like blue and clickable at the top.

And then there's a sentence underneath.

Most people leave those blank, which means that Google will pull the random text, like I said.

So you want to go into the back end of your website.

Every single platform has this, whether you're on Squarespace, WordPress, ShowIt, doesn't matter.

They all have a place to add an SEO title and a meta description.

for the SEO, you want to keep it under 60 characters.

For the SEO title, ideally, you may want to put your business name.

You don't necessarily have to put your business name.

but you may want to put that maybe with like a line.

And then maybe you put, you know, for me, like Squarespace, website designer or whatever it is.

And then when it comes to the meta description, this tells people in one or maybe two sentences what you do.

But you want to think of it as an advertisement because they, when they land on Google, they have all of these options.

So what's going to make your little advertisement stick?

Out and it's going to make people be like, that's the one I want to click on.

So, yes, you want your meta description, ideally to have that keyword phrase in it if you can, but I would almost be willing to say more important than that is to make it enticing for people.

So think about that as you're developing your meta description.

Now, I have big opinions on AI ChatGPT, Claude, and maybe they're not what you think.

I love.

I love AI, okay?

But I have set up my AI to know me very, very, very well.

And I have tried, you guys, to make it so that I've tried so hard to make AI be able to do SEO 100%.

I wish I could just be like, here you go, put this into cloud and this skill is ready to go and you will have your perfect SEO.

And the people who are advertising that.

I've gone into some of those things and, it's not doing what it should be doing.

So what I.

There, there are aspects that AI works, and I'm going to tell you what it does work for, and I'm going to tell you when it doesn't work, it does not work for keyword research.

You need to figure out those keywords using a tool like ubersuggest.

You cannot.

You could maybe have it come up with some ideas.

Like, you could be like, hey, AI, I'm a course creator.

What are some keywords you think?

But then you need to plug those still into that tool to see if it's actually a good volume and a good SD.

So we can't use AI yet for that.

This, however, you can use AI for.

So especially if you've set up Claude or ChatGPT or Gemini to really know your business.

So I have like a brand book that is loaded in.

Not only have I been talking with this tool forever, but also it has this brand book and it knows my voice, it knows what I do, everything.

So then when I go into the tool and I say, okay, Claude, I really want to rank for Showit Website designer.

That's my long tail keyword phrase.

Please come up with a meta description that's compelling.

Then you could use that meta description.

So I am trying to speed up your process a little bit.

it just doesn't work for the keyword research stage yet, but it does work for the meta description.

and it can sometimes work for the copy, creating the copy on your website.

So that's the first place.

The second place is in your H1 headings.

So on Every single page of your website, you should only use an H1 heading one time.

I know that can be frustrating sometimes because you're like, I really like this H1 font, and I want to use this font more frequently throughout this page.

There's some workarounds maybe on Squarespace.

Just have your H2 and H1 font look exactly the same, and show it.

You can actually, like, use the H1 font and then change the title tag to be H3 or paragraph.

I'm not going to go into that.

Just like, screen, record what I just said and put it into Google to find out how to do it.

But, so there's ways to kind of work around it.

But ideally you just want to have that H1 heading one time.

That's it.

and so the H1 heading maybe is like Squarespace Designer for Creative Small Businesses.

Let's say my.

My keyword phrase is Squarespace Designer for Small Businesses.

I don't have to always say it in that exact order.

Google is smart, you guys.

So I can add in for creative, and it still would.

Still would show me in search result results for Squarespace Designer for Small Businesses.

Just so you know.

but that's what you're doing with your H1, your main heading at the top.

Now, I want to just probably come against some pushback because this is something I get quite a bit told to me.

I have people say, especially copywriters or people who, care a lot about their copy, they will say, I don't want my big bold heading one to be just sound like AI, sound like Google, which I get right.

But here's where I want to push back.

Let's say I am trying to find a family photographer for a photo shoot I'm doing, and I find this photographer.

She is amazing.

I love her style.

It's perfect.

I go through her homepage, I go through her portfolio, and I'm like, yes, I'm gonna book her.

And I go to her contact page, and I realized she lives in Canada.

I'm gonna be really annoyed.

Right?

Like, why did we not have anywhere?

Like, maybe I searched Des Moines and she had popped up.

But like, now, now it's not.

So that is like, if you're making your person annoyed, that's worse.

So that is why I think having above the fold.

So that's like, right when you land on the website, before you scroll down, that's called above the fold.

Having your H1 up there, that's very clear who you serve, where you're located.

Yes, it is good for AI and for SEO, but also it is good for the user.

So that's my pushback there.

I, think it's worth it and it obviously does help with SEO as well.

So if your about page currently says about, go in, change that to say whatever your, whatever your SEO keyword, is, and tell Google and the visitor exactly what they're looking for within the first few seconds because that's all you have.

The third place is alt text.

So every image on your website has an alt text field.

It was originally created for accessibility and is still very much for screen readers.

And that should be our primary focus.

but Google can also read it and understand kind of like what's on the page.

Most images that get uploaded are like img, m123jpg.

That tells Google nothing, absolutely nothing.

So you want to rename that file prior to uploading it, ideally.

So maybe like show it dash website designer.

And then when you upload it, also compress it.

That's just side note, make it under like 1 megabyte.

And then when you upload it, you can change that alt text field.

Now again, I'm going to go back to this is for screen readers.

This is for people who maybe have difficulty seeing or whatever.

And so you want to explain what the image is.

You want to be honest.

So let's use an example of me.

Let's say it's a photo of me typing at my computer.

I might put the alt text as like woman typing at her computer because that's literally what's happening in the image.

But then I might go back and say, is there anywhere I can add in a keyword phrase, just like organically, not stuffed awkwardly, but just more of a descriptive type of thing.

Now it is a woman typing at a computer, but that woman, me, is also a website designer.

So I could say website designer typing at her computer or show it website designer typing at her computer.

I could organically add in that keyword and still have it.

Be honest to the scenario, so slot those in naturally.

I don't want you guys to spend hours and hours on this because.

And we're not going to do it right now, obviously, but this could literally be so many hours for you.

So I always say set a timer for 15 minutes.

That's it.

looking at your whole website is going to feel like a lot.

So just look at your homepage and your most important services page, or if you have just one service, then your services page, you're going to update the SEO title you're going to rewrite that H1 heading and then find like three images, not every image, just three.

And change that alt text and that is going to be your 15 minute audit.

And that alone will make a measurable difference in your SEO.

Okay, so now Google knows what you do, but getting traffic to your site is not the end goal.

What matters is what happens after someone lands on that page.

Traffic without conversion is just a vanity metric.

This is the honest truth about SEO that most trainings do not cover.

Getting found on Google is step one.

But if someone finds you, they like what they see and then they leave because they're not ready to buy, that traffic is just going to disappear.

Your email list is your most valuable asset.

I know you've heard that from a whole lot of experts in the field.

it really, truly is the best, it has the best conversion.

We all know it's better than Instagram, so let's focus on that.

And I, I would argue that SEO is one of the best ways to grow your email list because people coming from Google are already searching exactly what you are looking for.

They're not just like if they're on Google making a search, they know what they want, right?

Whereas Instagram, we're using that as a distraction or as a, you know, something to fill our time.

Think about it this way.

A social media follower can unfollow you or stop seeing your posts anytime the algorithm changes.

But someone on your email list is yours, right?

You have a direct line to them anytime you want.

And this is where blogging comes in.

I have heard by so many people that blogging is dead.

And I am going to stand behind blogging forever because it is what has changed the game for my business through and through.

I am not telling you to blog every week.

That would be way too much work.

I'm telling you to blog strategically.

one well targeted blog per month built around this keyword that your ideal client is using is going to do you so much more for your business than five random posts.

The other thing is a lot of especially newer businesses have maybe four pages on their website, maybe a home, an about, a contact and, and like a services page.

That's great.

But four pages on your website are not going to outrank somebody who's had a website for 15 years and has 35 pages.

It's just not going to, even if your keywords are better, you just simply do not have enough content.

You have four H1 opportunities.

That's it.

So I could tell you create a New website page every single month.

But that's a lot of work.

A blog post is just easier.

So if you think about it like if you're just doing one blog post post a month, that's an additional 12 pages by the end of the year on your website.

There's a local bookkeeper I know she used this exact strategy.

She only blogged once a month.

But she did try to use those keywords that people were really searching that we had figured out.

And by the end of the year she was having Google, she was having clients find her through Google.

So it really can work.

And it's not just about volume, but it's also about strategy.

And here's the part that really matters for AI, right?

the content that is winning right now is personal, it's specific and it's experience based.

Generic AI articles are getting filtered out.

Google is rewarding content that is actually answering real questions from a real person with real expertise.

And so the way that I do this when I'm creating a blog post is I add, if you have WordPress or ShowIt and you're using a WordPress blog, you can add a Yoast FAQ block.

I will add that Yoast FAQ block and I will answer questions that I know people are searching for that's related to this blog post.

That helps your blog post because you're actually answering FAQs.

add in testimonials if you can.

Right?

Because that's telling people that you're not just having AI write it for you, it's your own testimonials, internally linking.

So I at this point have over 300 blogs.

So I know kind of what I've written things about.

So if I'm writing a blog about SEO and I know that I have a blog about how to set up Google Analytics, at some point in that blog post, I'll say if you want to learn about how to set up Google Analytics, click here.

I write out that whole title because I want that keyword of Google Analytics to be written out.

So I don't just say like, read more, write out that whole thing.

And I link in a new tab to that blog post so that they can one, just be served.

But two, Google, does like to see that, or AI like to see that.

So SEO is not dead, but generic content is indeed dead.

here is the insight that ties everything in this webinar together.

The keyword that brought somebody to your site tells you exactly what they want.

So when you're thinking about like an Opt in or a freebie is another name for it.

Think about what could be like a really logical next step that would serve them.

For example, let's say someone searched how to get more clients without social media, and then they land on a blog post where you're giving them some information on that.

Is there a free checklist that you could create?

Now, you don't need to be creating 500 freebies.

So think about the kind of content you would create and then create one freebie that would work for all that.

but like a checklist or a free guide or a short video, something that says, you want this?

Great, here's more of it for free.

That's what I mean by a list builder keyword.

It's not just traffic strategy, it's a conversion strategy built from the beginning.

Okay, let's talk a little bit about where we can put this opt in.

Because what I see a lot of times is people have a freebie and it's just at the bottom of their homepage and that's it.

And that's great if somebody gets to the bottom of your homepage.

But there are a lot better, more strategic places that we can put your freebie, opt in, lead magnet, whatever you want to call it.

So, first thing is inside of the actual content.

So I kind of talked about like when we're creating blog posts, internally linking throughout.

Same with internally linking to your freebie.

That's another really great thing.

So just adding like, hey, if this is helpful so far, like here's this opt in that can help you do xyz.

that's a really great place.

So in your blog post, you can add it at the bottom as well of your blog post.

But I always say in the middle is great.

And you can add it multiple times, you can add it two or three times.

And then on your homepage, of course you want to have it on your homepage.

I would argue towards the top.

It doesn't need to be above the fold, but towards the top I think is wise.

you want it to be really clearly visible is the goal here.

and then any other pages that get a lot of traffic, those are going to be your highest return placements.

So if you have Google Analytics, your action step hereafter is to go to Google Analytics, look at what pages, like two or three pages are your highest traffic, and put that opt in in those places.

Okay, you now have the full framework.

You have keywords that attract the right people.

A, website, Google can read Really believe in them and I know that it really can make a huge difference in your life.

So for today only, I'm offering the SEO List building system for $37.

This is less than going and grabbing lunch with a friend and it will teach you my exact process to how to find the correct keywords.

And then you get my Google spreadsheet that I use for myself for my clients and you will learn where to track the keywords, what the SD that you should go for is and you'll be able to put it all into there.

And finally the SEO Opt in placement checklist.

I know I went over a little bit some places to put it, but I will go in a little bit more in depth.

Where should you be adding these keywords on your website and in your opt ins so that people can find your freebies or your lead magnets and then go on to your email list.

Now if you are a Squarespace user, this is the Squarespace SEO Implementation Kit.

So this goes into not just where are you putting it in your opt ins, but where exactly on the back end of Squarespace do you add all these keywords and how are you doing it effectively so that it's actually getting you shown up in AI searches and in Google.

So Pillar two left you wondering where this is the exact strategy, how to structure your H1, your heading ones on each page, we'll go into images and what to rename them as well as alt text strategy.

So I just show you exactly what to do on Squarespace, so go to the link below.

You can grab one or grab both.

The Squarespace SEO Implementation kit is a $37 bump offer and then it will bump up to $47 just so you're aware.

but I really hope that you found this training helpful and if, if you have any questions, reach out to me@ah, beccaebeckerycreative.com and I would be happy to answer them.