Dennis Jun 1, 2026
What is Crumb?
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What is Crumb?
Dennis
Crumb is a pet safety network that uses QR tags and biometric nose scans to help reunite lost pets with their owners. With features like GPS alerts and call masking, Crumb provides a modern, accessible alternative to traditional microchipping.
What is Crumb?
Dennis
Crumb is a pet safety network that uses QR tags and biometric nose scans to help reunite lost pets with their owners. With features like GPS alerts and call masking, Crumb provides a modern, accessible alternative to traditional microchipping.
Chapters
00:00
Introduction to Crumb
Overview of the pet reunion network and mission.
00:09
QR Tag Functionality
00:37
Pet Profile App
00:53
Missing Pet Alerts
01:21
Crumb Versus Microchips
01:43
Snout ID Technology
02:12
Getting Started
Transcript
00:00
Crumb was started by a small team of animal lovers who hated the thought of a pet never making it home.
00:04
You can think of Crumb as a robust and growing network designed to reunite lost pets with their owners.
00:09
Crumb is all based around the QR tag, a lightweight metal collar tag that we give away for free, delivered directly to your door.
00:15
When someone scans the tag, they can access your contact information, and reach out to you if they found your lost pet.
00:20
A Crumb tag also allows the person who scans it to anonymously send a GPS location alert to the pet's owner.
00:30
It also features a call masking function that allows the person to contact the owner without either person exposing their phone number.
00:37
Crumb is not just a regular pet tag with a QR code.
00:40
Our app allows users to create a detailed pet profile to equip a person who finds their lost pet.
00:45
with additional contacts and addresses, their pet's medical info and more.
00:49
You can manage as many pets and their profiles as you wish, all in one place.
00:53
When a user marks their pet as missing, we alert any willing Crumb users, as well as any registered vets and shelters within a designated radius.
01:02
Crumb also leverages its social media presence to alert its followers of lost pets over Facebook, a system that proves effective on a daily basis.
01:10
As our list of participants grows, so does the safety of the pets within it.
01:14
We're proud to say that over 95% of pets equipped with Crumb tags are reunited with their owners within the first 24 hours of going missing.
01:21
Crumb picks up where microchips leave off.
01:23
While we recommend using the two in conjunction with one another, microchips can be outdated, difficult to scan, and may be part of one of fourty or more separate networks.
01:32
Not to mention, a vet and a microchip scanner are necessary in the first place.
01:36
Crumb provides pet owners with something that anyone with a smartphone can scan.
01:40
Even if the tag is lost, Crumb has you, and your pet covered.
01:43
Perhaps our coolest feature is a revolutionary bio-metric nose scan that we call 'SnoutID'.
01:48
It allows users to create a verifiable signature of their pet's face that's as unique as a fingerprint.
01:53
These scans live in one unified database, unlike microchips, which can be like finding a needle in a haystack.
01:59
More and more vets are beginning to use SnoutID especially in the UK, where at least four dogs are stolen by pet thieves per day.
02:05
We believe the widespread use of Snout ID is the missing key to identifying stolen pets and making pet theft infeasible one day.
02:13
we could go on about how beneficial it is for a pet owner to utilize Crumb, but it's better for you to see for yourself.
02:18
Click the link below to get started and order a free tag for your pet.
02:22
Have a look through the Help center, where we have tons of articles and videos to help you learn all about Crumb.
02:26
We're looking forward to welcoming you and your pets to the Crumb community.