Graydon UrselMay 29, 2026

What Will The Ads Look Like?

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What Will The Ads Look Like?

Graydon Ursel

Learn how to create high-performing ads for your medical spa by balancing organic content with professional design. Discover the anatomy of effective ad copy and how to use our tools to customize your campaigns for maximum results.

What Will The Ads Look Like?

Graydon Ursel

Learn how to create high-performing ads for your medical spa by balancing organic content with professional design. Discover the anatomy of effective ad copy and how to use our tools to customize your campaigns for maximum results.

Chapters

00:00

Introduction

Addressing common concerns about ad quality and brand perception for clinics.

01:28

The Organic Approach

02:43

Successful Ad Examples

05:31

Anatomy of Ad Copy

08:45

Types of Ad Creative

10:45

Customizing Your Ads

15:24

Strategic Summary

Transcript

00:00

All right.

00:00

What do the ads look like?

00:01

This is a super, super common question that we get from clinics that are considering signing up with us.

00:07

Totally reasonable for you to ask this question.

00:09

And when you do ask this question, you probably have these concerns under the surface.

00:13

You may be thinking, will these ads embarrass my brand?

00:17

Are these just Groupon style discount ads?

00:19

Does this actually work or are they just pretty templates?

00:22

Will this attract the right clients or just bargain hunters?

00:25

So these are all super, super valid concerns.

00:28

And I want to answer it by starting off and saying that your ads will not look like this.

00:33

Here's what your ads won't look like.

00:34

It won't be these generic style sort of like stock photo ads with poor copy that doesn't call out the local market.

00:42

None of this stuff.

00:43

This, this particular model she's on, like, I'm pretty sure she's on every second med spa website.

00:49

She's So super overused.

00:50

We're not going to use this type, of content.

00:52

Your ads are not going to look like this.

00:54

I will say though that the best ads actually don't look like ads.

00:57

And this is why you shouldn't worry too much about your ads being pretty.

01:01

Rather, you're going to get the best results by turning your existing organic content Into ads.

01:07

this approach builds your brand while making you money at the same time.

01:10

And you need these two things if you're going to successfully run ads and then you can supplement with more graphic heavy and AI generated creative.

01:18

But by and large, most of our campaigns are driven by this organic content that we're going to repurpose into ads.

01:24

So I know you're super curious what the ads actually look like.

01:26

So here are some different examples of ads that we've run.

01:29

So this is a tox injectable package.

01:32

It's it's modified for the springtime.

01:34

This one works really well.

01:35

This client's getting really good results by promoting a higher ticket offer at a $700 price point.

01:40

And then this is actually the founder.

01:42

She likes to use her face in the ads and it works really well.

01:44

This is another video composite ad that we use to promote an under eye rescue special which works incredibly well, as well.

01:51

And you can see that there's a lot of engagement results from this particular campaign.

01:55

Here's some more.

01:56

So this is a glow up facial special.

01:58

It's a lower ticket offer that we have a lot of great success with.

02:00

The book up estheticians.

02:02

Another creative for the bye bye under eye package for treating under eyes.

02:07

this offer right here actually got one of our clients a 37x ROI.

02:11

They spent about $1,000 on ads.

02:13

They made $42,000 in sales, and then this is actually the creative from the previous page, except the client modified it to be full face talk.

02:19

So they increased the price and added the chemical peel.

02:22

This is working really well for them.

02:23

notice the diversity of the creatives and offers here.

02:26

The beauty with our program is we're going to recommend what offers work well, but you have complete freedom to run whatever you want.

02:32

and we'll give you the tools to experiment and be flexible with the promos that you're running.

02:36

Next I want to talk about the ad copy itself.

02:38

So this is a good example of ad copy with our system.

02:41

And I'm going to break down the anatomy.

02:43

So the first part is what we call the above fold headline.

02:46

It does 80% of the work because this is the first thing people see when they scroll.

02:50

It should call out the local market, address the problem and the solution, and then show the price and the total value.

02:56

So all of our ads use this format.

02:58

For the above fold copy, We then have the lead paragraph which talks about the what and the mechanism behind the offer.

03:03

We then have the value stack which breaks down everything that's in the offer and the total value, The benefits.

03:09

Then then we have qualifiers, eligibility and scarcity, this call to action and then the sign off and trust signals at the bottom.

03:15

So every piece of this ad copy is meticulously engineered by design.

03:20

Everything has a purpose and all the information towards the top that's the most important information because people see that first.

03:25

And then as we get to the bottom of the copy, it transitions to more of the supporting bullet points to get someone over the edge.

03:32

So so many people may just read this first part and be like, yeah, sign me up.

03:35

but But a lot of people want more reassurance, which is why we include the benefits.

03:39

And then of course, the trust signals at the bottom where you can mention all the great things about your clinic that make you different from your competition.

03:46

Next we have creative, so the three different types of creative that work well are, number one, organic with ID style, offer overlay.

03:52

So this is where we're going to take the organic content from your Instagram and TikTok and add these overlays that are going to turn that content into an offer.

03:59

This works incredibly well because it's super organic, it's native to the social feed and it doesn't look like an ad.

04:07

Then we have these before and after static images and composites where we're going to take before and after images, sometimes video, and then overlay them on these nice graphics.

04:16

These work really well.

04:17

And And then finally we have 100% AI generated.

04:19

These are hit and miss, so we'll always include it in the campaign.

04:22

So sometimes they work well, sometimes they don't, but they're super easy to make, so we always include them.

04:26

Now, as you're watching this, you may be wondering, do I need to have content in order to succeed this program?

04:31

and the answer is no, we do have stock footage that we can get you started with.

04:35

We can also leverage those AI generated images as well.

04:39

However, if you want to crush it long term with any sort of marketing, you need to start creating content.

04:44

It's not as hard as you think and it can actually be really fun and we can help you get started with this as well.

04:49

So, absolutely, you do not need to have a bunch of content to succeed, but you should definitely start focusing on it and joining a program like this is a perfect reason to start.

04:58

We're going to give you lots of encouragement and Direction.

05:00

Step by step instructions for you to start creating your own content.

05:03

so that's how the creative works And I want to stress that if these creatives aren't exactly how you expected, if you want the design to be a bit different, you can totally customize it with our program.

05:13

That's the beauty.

05:14

With this done with you, Program First of all, the copy can be completely customized.

05:19

This is our proprietary campaign creation system.

05:22

So you actually create your offer on this page.

05:25

Once you're happy with how your offer is built, the copy is written with AI but then you can edit it manually.

05:31

And and then you can also give the AI rewrite instructions if you want to make it shorter, longer, add emojis, etc.

05:37

Once you're happy with the copy, this is how you make the creative.

05:40

so to make the organic overlay creatives, you can actually add Instagram posts directly to here.

05:45

And it will extract your content from Instagram.

05:47

But you can also use one of our stock videos.

05:49

So let's say we use one of this videos for the eye and we go to Instagram organic.

05:54

It will generate that creative for you.

05:56

And I'll show you what it looks like in a sec.

05:58

So it creates the composite, and then you can edit this overlay to turn it into an ad.

06:02

This is how you turn your existing content into ads.

06:05

It works incredibly well.

06:06

We can also generate these other styles of creative using your website.

06:11

So we'll actually pull the color schemes from your website and use it to make these types of creatives.

06:16

and then you can adjust the colors or use the brand colors from your website.

06:19

We also have a huge library of Canva templates.

06:22

So for all these offers, we also have Canva templates as well.

06:26

So you can open up these Canva templates and then use our Canva designs as well.

06:30

We have hundreds and hundreds of designs in Canva we have our 100% AI creative builder and then you can also import finished videos from other sources as well.

06:39

So a ton of options for your creatives.

06:42

we add new designs all the time.

06:43

We listen to our clients.

06:44

If they request certain designs, we can add those as well.

06:47

So so you're set to go for your ad creatives.

06:49

And then finally, in summary, I just want to say that one just because an ad looks nice doesn't mean it will perform.

06:56

The best strategy is to turn your organic content into ads with our campaign builder tool.

07:01

You should then supplement this organic content with our canva templates and AI generated images.

07:06

This gives you a good mix of organic and design forward ads.

07:09

And this is super important when you launch a campaign.

07:11

You just don't know what's going to work.

07:13

I've seen so many examples of ugly ads that we launch.

07:17

I don't think it's going to work well.

07:19

And the ugly ads that don't look very good are the ones that absolutely crush and generate the most amount of revenue.

07:25

so that's why it's important to have diversity in your creatives.

07:28

You want to use AI generated stuff, organic style, creative images, videos, before and afters, all that.

07:34

So So you want to have diversity and see what the market responds to.

07:37

and our system makes all of this extremely fast and easy while giving you complete freedom to customize everything to your brand.

07:45

And that's exactly the combination you want.

07:47

You need to have structure with your marketing, but also have the freedom to customize it and make your marketing an accurate representation of the unique value that you provide to your clients.

07:56

so that was a longer video.

07:57

Thank you for watching it all the way through, and I hope to see you inside our program.

What Will The Ads Look Like? — Tella