Mike SobiegrajMay 29, 2026
Join my Cyber GTM Program. Escape the GTM guessing trap for cyber startups 🚀
Join my Cyber GTM Program. Escape the GTM guessing trap for cyber startups 🚀
Mike Sobiegraj
Stop guessing your go-to-market strategy and start closing deals. Learn how to target the risks your buyers can't ignore with the Cyber GTM Program, designed specifically for seed-stage cyber founders.
Join my Cyber GTM Program. Escape the GTM guessing trap for cyber startups 🚀
Mike Sobiegraj
Stop guessing your go-to-market strategy and start closing deals. Learn how to target the risks your buyers can't ignore with the Cyber GTM Program, designed specifically for seed-stage cyber founders.
Chapters
00:00
The GTM Guessing Trap
Are you struggling to convert leads and worried about your startup's runway?
00:48
My Background and Experience
01:18
The Secret to Winning
01:32
The Cyber GTM Program
02:25
Expected Outcomes
02:52
Book Your Call
Transcript
00:00
Let me ask you a question.
00:01
Have you ever felt like you're talking to a ton of people who all seem interested, but as soon as you get to a demo, most of them go quiet?
00:09
Or your outreach barely gets responses and you can't tell, if it's the message, the targeting, or the product.
00:16
And underneath all of it, you worry about making enough progress before the runway runs out.
00:21
If that sounds familiar, you're in what I call the GTM guessing trap.
00:26
You're talking to people who all seem like the right buyers.
00:29
But deals don't get made.
00:31
And without knowing why, you keep guessing your next moves.
00:35
And that's the number one reason seed stage cyber founders don't build a scalable gtm.
00:41
It's why they can't raise Series A.
00:44
And it's why it all starts to feel hopeless.
00:47
For 17 years, I was shaping which cyber investments got made at some of the largest global banks.
00:53
And I also governed a hundred million dollar cyber budget.
00:56
And it's there that I noticed one difference between the vendors who win and those who get a boilerplate rejection letter and never find out why.
01:06
The difference is most startups think they win by solving a problem.
01:11
They actually win by targeting a risk that the buyer can no longer ignore and framing it in a way that lands internally.
01:20
That's why I built the Cyber GTM program.
01:22
CEOs work with me live to build a GTM system specific to their business.
01:28
No slides, no theory.
01:31
Everything is built from what I've seen move deals when I was on the other side.
01:35
You leave with one validated ICP outreach that lands with the right buyers and a scalable system that works now and holds up when series A capital gets deployed.
01:47
You stop guessing.
01:49
You know who to target, why they'll buy, and how to reach them.
01:54
I won't promise it's easy.
01:56
Getting GTM right takes real work.
01:59
But I will show you exactly how I'd approach it for your specific business.
02:04
And from there, we either work on it together, or I do it all for you.
02:08
If you want to figure it out on your own, no problem.
02:12
Trouble is, every day you keep guessing you're burning runway and you're not getting closer to where you need to be.
02:18
And that sucks.
02:19
And look, there's never a perfect time.
02:22
Between the product, fundraising, everything else, it never feels like the right moment.
02:28
I get it.
02:29
But it only gets harder as the runway shrinks.
02:32
So, listen, I know that we'll need to work around other things that you have going on.
02:36
Book the call.
02:37
We'll see if it's a fit, and if it is, we'll figure out the timeline together.
02:42
Don't let another six months go by watching runway disappear while the GTM, still isn't working.
02:48
Go ahead.
02:49
Book the call.
02:50
I'll be delighted to work with you.