Cruva: Brand Hub Tour

Wyatt Shaman with Cruva.

hope you're having a great day.

For today's topic, what we're going to jump into is Kruva's brand Hub and why we use this to find our brand hub inside of Cruva.

We'll navigate over to the left hand menu, hit Creator community and then hit Brand Hub.

What you're seeing on the right here is a preview of the brand hub that you're creating.

A brand hub in Cruva, is essentially your own marketplace that you can invite affiliates to.

So they always have access to samples for refilling their own samples that they've run out of other products that you're selling for them to create collabs back to you on a source of inspiration and knowledge about your brand.

Because your best creators are always looking for new angles to take in their content.

And fourthly, a place where we can put gamification to allow affiliates to gamify themselves when they have time.

So setting up your brand hub inside of Cruva is extremely easy.

Inside of content.

Here I can scroll down and adjust all of these different content settings.

In addition to that, I have the ability to add in active campaigns that I've created through Kruva to my brand hub.

The reason this is important is because affiliates are not nine to five workers.

They work asynchronously.

So from time to time, when you create a campaign and you send it out to affiliates, some of those affiliates might be busy with life on vacation, doing things with their kids, X, Y and Z, so they can't join the campaign at the time that you've created it to run.

When we add in gamification or campaigns to your brand hub, it allows affiliates to join into this marketplace and at any time that they have available, they can engage with an active campaign and enter themselves into it.

So again, giving your affiliates the space to gamify themselves when they have the time.

In addition to that, we can also add in our products.

So right now if I scroll down under gamification, I have products that I am actively selling inside of TikTok Shop.

Now, the reason this is important is if you're a brand that has samples that, are finite, so meaning they disappear after a certain amount of usage, this is a really helpful way for you to help keep getting your affiliates that are doing well samples so they continue to keep posting even if you don't have products that disappear.

This is also a great place to put products that you're not currently Target collabing out to affiliates for.

So then your best affiliates who have access to this marketplace can start to create open collabs back to you on net new products that they haven't sold before so we can return data on what works for that product and then subsequently start sending target collabs out at scale for that product.

So again, we can add in products here to have our affiliates always have eyes on the type of product that they're currently selling so they can refill their sample if they're out of it.

Or they might find new products that they haven't sold before and create collabs back to you on net new products.

in addition to that, we can add in inspirational videos directly from your shop or from social intelligence videos tab, which allows us to pull in videos from competitors.

We can also add in resources.

So we suggest putting in things like links to your YouTube, links to your blog page on your website.

Really anywhere you have a presence and there's more information about you, you should add that as a link because again, your best affiliates are actively looking for more information about your brand to keep positioning your product so they can keep selling.

And then lastly, what we have at the bottom here is just the ability to put in different types of text blocks to remind them about important things that they should say or talking points or you know, I've seen a lot of brands put in famous people who have used their products and things like that.

You never know what the affiliates will say that will convert the purchasers out there in TikTok.

We need a place to give them, tons of information about our brand and Brand Hub is a great way to do this.

In addition to this, as affiliates get added into your brand hub, we automatically capture their email and cell phone which allows us more connectivity to affiliates that are inside of the marketplace to push them into information updates, contests or what have you.

So creating brand hubs are extremely easy inside of Kuva.

They're extremely useful for refilling samples for affiliates who might have run out of samples.

Giving your affiliates eyes on net new products so they can take those products to TikTok's marketplace.

Finding inspiration and other things about your, your brand to bring to their content to help convert more people.

And lastly, add gamification as a place where affiliates can come to and passively gamify themselves when they have the time.

That's it for today.

If you have any questions out there, please let us know.

Again, thanks for your time.