Cruva: How to Create an Outreach Automation

What's going on, everyone?

Wyatt Shalman from Cruva here.

Today we're going to jump into Target Collab outreach Best practices using Kruva to send Target collabs to net new affiliates.

We're going to navigate to outreach and then hit on automations.

Upon loading into Kruva, you'll see a Best Practices outreach campaign already in place for you to review.

Today we're going to look at why this is set up the way that it is and how to utilize this as we go forward with Kruva.

I'm going to click into the Best Practices outreach campaign and then hit Edit campaign.

You can name these campaigns whatever they want.

The affiliates do not see the campaign title and then we select Target Collab dm, because Kruva gives us the ability to land target collabs not only in the creator inbox, but also in their dm, upping the likelihood that they actually see the target collab that has been sent out to them.

When we hit next here, we'll go into Cruva's affiliate query.

Cruva has the ability to layer in demographic filters on top of appearance and performance filters to get you closer and closer to your best fit.

Affiliates utilizing this is very powerful.

In conjunctions with our reporting dashboard, which we'll cover in a different section.

A couple of different areas that are important to note here is bringing in product categories that are similar to your product or adjacent to them.

just say home supply kitchenwares and textiles were similar to the type of product that we were selling.

Other filters that really help us understand what type of affiliate we're reaching out to before we send them a Target Collab is 30 day GMV.

I usually like to set this up to about 500 to ensure that I'm seeing creators that are actually moving GMV over a given date range.

Lastly, I like to use the post rate percentage because this tells me that the affiliates that I'm about to reach out to fulfill their end of the deal by posting content in a timely manner.

I usually like setting this to about 75% on the low end.

After we find the affiliates using performance, we might know that affiliates frequently showing their face for us have converted best so of these affiliates that perform this way, I only want to see the affiliates who frequently show their face.

And then furthermore, if we know that women affiliates, are selling our products the best of these people that perform this way and have these demographics, I only Want to see the female affiliates.

So this is how we'll use Cruva's powerful performance, demographics and appearance affiliate query to find affiliates to send target collabs to.

When we hit next, we're sent into the actual target collab setup.

Inside of the target collab setup you'll see invite title and what we have here is the word product and the word commission.

This is important we find it's best practices to put the name of your product plus the amount of commission that the affiliate stands to earn with you.

Why these affiliates are getting 50, maybe even 100 target collabs a day.

We do want to stand out.

Where most target collabs fail is their title is something like viral product opportunity.

The affiliates scrolling through their inbox very quickly, we have a split second in time to capture their attention and get them to click on the target collab and we find this title structure wins that click more often than not.

In addition to that, we give you some best practices and notes to remind you what should go inside of the target collab itself.

Furthermore, as we scroll down, you're just going to hit the invite products and then pull in any product that you'd like to associate to this commission.

if in CREWA we're looking for affiliates and filtering to find affiliates by Live Metrics, we'll select Shoppable Live.

But most of the time you're going to select Shoppable Video.

We'll pop in an email here and then we want to leave Auto resolve conflict on.

This is important because what this does is if you've sent a affiliate an active target collab and then let's say they show up in a different list that you create with Kuva and you send them another target collaboration.

Auto Resolve will nullify the old target collab in their inbox, bringing your new target collab to the top of their inbox and keeping you compliant we'll hit next.

Kruva system allows us to create DMS that also pull over the target collab to the affiliates DM to show up in both places.

You'll see these will be preloaded with some ideation of what you should put inside of these messages.

In addition to that you can hit preview TikTok DM and see what the affiliate would see as they open this DM from you.

Now this target collab has already landed inside of the creator inbox.

And then we pull over this nice clean, highly converting card view of the target collab to their DM along with the DM that you set up.

In addition to that we have a follow up set to three days after the initial target collab is sent out.

If they haven't opened or read your message or your target collab yet.

We find this really important because y', all, we are not selling affiliates anything.

We are reaching out to give them free product and help them make money.

Squeaky wheel gets the grease.

We want to make sure that we're in front of these affiliates and they actually see what our target collabs.

So being able to have this follow up message go out is really helpful for actually getting the affiliate to see the target collab you're offering them.

Now that we've run through this Best Best Practices outreach campaign, we can hit save.

And the best way to utilize this campaign as you move forward inside of crewva is to simply duplicate this name it whatever you would like to your new campaign.

And then what you've just done is you've duplicated the best practices campaign.

Now with this new campaign you can go ahead and add in lists of maybe that you found in AI Creator search or Social Intelligence, pull through those lists to this new campaign.

But you'll see all of the copy that we just went over is already associated and saved, making it very easy for you to utilize this best practices campaign in a template fashion as you move forward with Cruva.

If you have any questions, we're always happy to help.

Appreciate your time.

And again, this is Wyatt with Cruva signing off.

Thanks again.