Cruva: Requesting Usage Rights

Hello.

Today I'm going to walk you through exactly how to request usage rights directly within Cruva.

So we're going to go to the content tab in videos, find the video that we want to request usage rights for.

For example, it's this third one that has good gmv, a good amount of views I want to share on other platforms.

So I'm going to go ahead and click the request usage button.

I can add in even more videos from the same creator if I wish.

Set the duration I would like this license to be for or don't and leave it.

Indefinite.

Set the expiration time of the offer and the message will look in their TikTok DM exactly like this.

and let me go ahead and share what this link looks like exactly to the creator themselves.

So when the creator clicks on the offer link, they're going to see exactly what we specified in the offer.

They're going to review the information, see what videos are included, and then have the ability to accept or reject.

In this case, this creator accepted it.

It's going to then go into a different tab for us to pay out the creator.

So under the ads tab we're going to go into usage rights.

All of the ones we just requested will go and show in this tab.

Once the creator accepts, they're going to go into pending payment.

Now it's going to be up to us to then pay out the creator through our balance found in the payments tab.

This allows us to load in a balance directly associated with how much we owe the creator and then just one click pay them out.

Once we pay it out, then the creator will be notified.

They'll get the money, for the usage rights and We will then see all the active licenses in the Active tab, click into to view the contract details, download the videos directly to our computer, push them directly to Meta and or then we could go into license content and see all of the videos that we have available for license.

From here we can connect our meta account up here that you'll be able to do that at.

Right now we have one connected and any of these videos we have a license for we can push directly to our Meta Ads library.

This prevents us from having to download it, send it to our team, have them upload it, and then a bunch of unnecessary steps in between.

Right?

This is going to show directly in the meta Ads library.

So then we could then start putting campaign spend and ad spend Directly to the content that we have usage rights for.

In this section.

Then we will be able to see all the spend associated with the meta ads all the impressions reach, everything else that we'd be curious with about our campaign and the usage within meta Also while on the topic of usage rights, I will note that in the creator community when making campaigns retainers contests, under the campaign details of every contest and campaign that we create, you can add in to terms of use which include usage rights so that anyone who joins our campaign, we automatically are enrolled in having their content for usage rights.

Anytime a creator then posts a video, we can see all the videos in the campaign video section, download them directly from here, or see all the campaign videos that you're doing across the board and download them directly from here.

So something else to keep in mind to kind of put everything together in terms of usage rights.

But let us know if you have any questions on this.

Reach out to us in the chat box below and have fun.

Thanks so much, we'll talk soon.