Cruva: Social Intelligence (Videos Tab)

Hey y', all, Wyatt Shaman here.

For today's topic we're going to jump into how do we use Kruva's social intelligence tool, trending videos to help get better quality content out of our existing affiliates.

So Kruva's social intelligence tool, videos is actually a tie in to what's going viral right right now inside of TikTok over any date range that you set.

So as a brand we can come in here and use this to our advantage.

You have existing affiliates with samples in hand, so a nice thing to be able to do is generate better videos from your existing affiliates because the turnaround time is much quicker and videos posted from affiliates who already have a sample in hand are decreasing the cost per video every time they post.

So from a margins perspective, it's always better to generate videos from existing affiliates.

It's our job as affiliate managers and people running TikTok shop to spark creators with ideas to post from time to time to time.

Here we have the ability to spy and see why certain videos go viral and perform well.

So let's say we were selling shirts similar to this type of ad.

Here I can navigate up to the three buttons and hit the star.

This will open up Kruva's AI breakdown.

This is going to tell us exactly why this video went viral.

It's also going to give us a transcript to this video.

In addition to that, it's going to give us insights as to why the video did well and siphon out top hooks and and selling points for this video.

So what we want to do is find viral selling points, viral selling hooks, as well as insights that we can relay to our affiliates.

So right from here we can copy these ideas and then go to outreach.

Hit automations, hit your CRM automations, create a new automation and send your affiliates hook ideas to spark their next video host.

Select CRM Creators, then select dm.

Hit next.

For this time being, we'll just make this off of number of posts.

So now what we're doing is anytime one of your affiliates posts for the first time, they'll automatically get the hook ideas for their next video.

We see this work really well.

The old adage of striking while the iron hot rings true in Tik Tok today.

If they just posted their first video and then they get hook ideas for their second video, it can help us generate more content as a brand.

That is always the end goal inside of Tik Tock Shop.

I hope this was helpful.

If you have any questions, let us know.

Speak soon.