Cruva: Social Intelligence (Brands + Products)

What's going on, y'?

All?

This is Wyatt Shulman with Kruva.

Today we're going to jump into how do we find affiliates who are currently working with similar brands or competing brands to us on TikTok and send them a Target collaboration invite.

We're going to navigate over to Social Intelligence in the left hand menu and then click on Brands.

By doing this, this allows us the ability to search for any brand that is actively selling on TikTok and be able to find them and see trend level performance of how their shop is performing as well as existing affiliates that are currently selling for them.

So we can save that, as a list and send those affiliates a target collab to sell our similar product.

Let's say we're a skincare company, so MetaCube is similar to us.

I could click into MetaCube immediately.

I can see how MetaCube is performing over this given date range from a trend level data perspective.

In addition to that, if I keep scrolling down here, I can find the creators that they're actively working with.

In order to send these creators a target collab, all I'm going to do is hit save list.

I'm going to name this list whatever you would like.

Just remember where the list came from.

So so could name this list 3.

Then I might do something like filter on shop GMV.

So I'm only finding affiliates who have been moving good amount of products for MetaCube over, their lifetime.

So I might set the low end here to a thousand.

Kruva's system will automatically tell you how many affiliates fit this performance or demographic filter when you enter it in here.

From here all I'm going to do is hit create list.

Once our system saves this list, we'll be able to go ahead and create a target collab outreach to this cohort of individuals.

After Kruva is done, we'll navigate over to outreach in the left hand menu and then hit lists.

And now we can see the list that we just created here.

In order to send these folks a target collab, I'm just going to hit Create campaign and then go in to setting the target collab campaign outreach flow up for this cohort of affiliates we just found with social intelligence.

So that's how you do it y'.

All.

If you have any questions, let us know.

Remember, there's a lot of tools in the tool shed of Kruva.

keep using them all and they'll help you along the way.

Appreciate you speak soon.