What Results Can I Expect?

What results can I expect?

So this is the million dollar question.

I'm sure this is on your mind and in this video I'm going to do my best effort to get you excited about our program but also set expectations conservatively so we're not over promising then under delivering.

So let's get right into this video So to start off, what's the goal of our program?

The goal of our initial eight week program is to install a predictable patient attraction pipeline in your clinic for free.

Yes, you're still going to pay us, but we've designed the program to pay for itself.

And we're not trying to make you a millionaire in eight weeks.

We're trying to install this program, get you in the green and set you up for success in the coming 12 months and beyond.

So So to explain this, let me open up my fancy Nancy ROI calculator here and I'm just going to walk you through the metrics.

So you can see here that the results of the first 8 weeks we have revenue of just about 10k.

That is between our booster shot reactivation campaign ads and referrals.

28 new appointments, Six of those are from new patients.

A net profit, about $941 for a 1.1x return on your investment.

Now you may be thinking this isn't very exciting and it's not exciting, but I'm painting this as a conservative scenario obviously you can do much, much better in the eight weeks.

But I want to show you that this is still a success because it's going to set you up for massive profits down the road.

So let's just walk through this metric by metric.

So on the left here we have our booster shot.

So this is the first initial reactivation campaign that we run for your clinic to get you instant results.

So let's Say that your database has a very conservative only 500 contacts contacts that we're going to send the promotion to.

We have a conversion rate of 2%.

So 2% of those 500 say yes to the offer for 10 sales.

And then if the offer price is $500, that's 5K in revenue from this initial campaign, which is, shows up right here.

So we have 10 bookings, 5k in revenue.

Then right after your booster shot, the next step is to launch your ads.

so with your meta ads, we recommend $1,500 a month on ad spend cost per lead of $17, which is very conservative.

A 10% booking rate, which is also very conservative.

You're converting 10% of those 88 leads into appointments, 70% show rate, $150 intro offer price.

So the offer that we're using to bring in those Leads is for $150 intro package, a close rate of 40%, which means that the clients that come in for that intro offer, you're converting 40% of them into actual patients for your clinic.

A 30 day revenue per new patient of 500.

Which means of, the patients you close, they're spending on average $500 within that first 30 days.

And then lifetime value is $1500, which means Over the lifetime of that new client you're collecting $1,500.

and then 0.25 new referrals per patient, which means very conservatively, for every four patients that comes in, we're generating one referred patient from that.

so totaling that up in the first eight weeks, we have ten new bookings from your booster shot.

So 5k in revenue, 5 bookings from ads, which is about 4k in revenue than one booking from referrals, which is About 600.

so again, not very exciting, but I would still consider this a success because you're in the green, you have the system installed.

You've learned a ton in this eight weeks and it's going to set you up for massive profits down the road.

So let's look at that right here.

The cumulative growth over the next 12 months.

So down.

The first month you're going to be generating about 8k.

That's from the booster shot campaign and the ads you can, your investment is at 6k startup fee.

Then the second month it goes down a bit because we're not running that reactivation campaign on the second month.

We just have the revenue from your ads and from the new patients that are coming in.

Then we see a spike in the third month because we like to run these booster shot reactivation campaigns every two months.

So every two months you get a spike in cash.

And and then you can see that it continuously increases here because not only are we getting the upfront revenue from those new clients, we're seeing, we're getting the accrued lifetime value from those new patients that are coming in again and again.

and the best med spas, they pay attention to this lifetime value number and they try to maximize it as much as possible because they know that marketing isn't just about generating an initial sale.

it's about generating a new loyal patient that's going to come back for years and spend a lot of money with you.

so this is the conservative number.

You invest about 44k.

You make about 90k within that 12 months.

But it can get much, much better than this.

So let's say that you have a bit more of an established business.

You have a database of 2,000, which we can send that initial reactivation campaign to.

Even if we decrease the conversion rate, which often happens, the larger database you have, the lower the conversion rate gets.

because often that database is older and a lot of the numbers are stale.

Even with that decreased conversion, we're still going to make 10k in revenue instead of the original 5k.

And then with meta ads, we're we're still spending $1500 a month, but let's say that we're able to leverage some of your in clinic content to create better ads.

We can bring the lead cost down to say $14, which is much better, but so conservative.

Let's say that you follow our lead conversion strategies and our software, you're able to bump your conversion rate up to 20%, which is very realistic.

Then we make sure you're collecting deposits for new patient appointments and also reminding them before they show up.

So that bumps the show rate to 80%.

Then let's say you're following our in clinic sales tactics so your close rate goes up to 50.

We leave the 30 day revenue and and you get a bit better at retaining clients.

We bump that LTV up to 2k with those new numbers.

We're now making 25k within that first 8 weeks 16k profit.

But but the more exciting part is the 12 month outlook.

Now you're making an additional almost 300k over the 12 months.

You can see that you're still in the green, but you're making way, way more money each month because you have a larger database.

You're, you're converting better, you have a better lead cost, all because you're following our program.

So I wanted to paint these two scenarios, the conservative one, which is the floor, to show you that it's still a success even if you just barely break even within the first eight weeks.

That's totally fine because this is a long term program and and we're with you for the long haul to grow your clinic over years and years.

So those are the tangible results.

But then we also have the results that you can't see from our program.

No more 3am anxiety, staying awake at night wondering where your next patients are coming from.

You're going to have a system that's going to take care of that for you with this program, enjoying full control.

So no longer being at the whim of these agencies, being able to do things on your own terms, not on the agency schedule.

Converting more leads since your staff has a simple proven AI integrated system to follow same day launches.

So being able to launch a new offer today instead of waiting weeks for an agency to launch it and then ultimately this is the best one.

Starting to love marketing.

Once you get a bit of results and you see the system working, you're going to start to really enjoy this and it creates a virtuous cycle because the more you enjoy it, the more time you're going to invest.

And the more time you invest, the better results you're going to achieve.

And then it just starts this flywheel and that's how things get really exciting and fun in your business.

so that's it for this video.

I hope I accomplished the goal of setting modest expectations while still getting you excited for what's to come.

And I'll see you on another video.