Understanding Sequences

Understanding Sequences in GALE in this walkthrough, we'll cover sequences and how they help you build more advanced multi step outreach flows in gale.

To create sequences, go to the Sequences step within the Advanced Campaign Builder.

From there, you have two options.

You can choose Create Sequence to build a brand new sequence from scratch.

Or you can choose Select Existing Sequence to reuse a sequence that has already been created within your organization.

When configuring a sequence, there are a few required fields to complete.

First, give the sequence a name.

The name must be at least four characters long.

Next, add a description so it's easy to understand the purpose of the sequence.

Then select a time zone which determines when the outreaches in that sequence will be scheduled.

If the sequence is not the default sequence, you'll also need to assign a segment so the outreach applies to the correct audience.

Once the sequence is created, you can begin adding outreaches.

Click Add Outreach to create each individual contact attempt within the sequence.

For every outreach, you'll need to define a few settings.

First is the timing type, which determines how the outreach should be scheduled.

You can use a date offset to schedule an outreach a certain number of days after the campaign starts.

For example, you might schedule touches on day one, day three, and day seven.

You can use a delay duration if you want to follow up more quickly, such as a few hours after a previous attempt.

Or you can choose a specific time if you want GAIL to reach contacts at a particular time of day.

You'll also set the date, offset, delay duration, or time, depending on which scheduling method you choose.

Finally, select the script Gail should use for that outreach.

This gives you full control over both the timing and messaging of each step in the sequence.

By combining multiple sequences, targeted segments, and carefully timed outreaches, you can create more strategic and personalized outreach campaigns that go far beyond a single call attempt.