Graydon UrselMay 6, 2026
How Much Time & Effort Is Required?
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How Much Time & Effort Is Required?
Graydon Ursel
Learn how the Forever Booked program balances expert guidance with your control to create a sustainable marketing system. This video breaks down the time commitment required and explains why this hybrid approach outperforms traditional agencies or DIY courses.
How Much Time & Effort Is Required?
Graydon Ursel
Learn how the Forever Booked program balances expert guidance with your control to create a sustainable marketing system. This video breaks down the time commitment required and explains why this hybrid approach outperforms traditional agencies or DIY courses.
Chapters
00:00
Introduction: The Time Challenge
Addressing the reality of time constraints for busy clinic owners.
00:33
Agency vs Course Models
01:13
The Forever Booked Framework
03:51
Roles and Responsibilities
06:39
Time Investment Breakdown
08:01
Avoiding Common Marketing Pitfalls
09:16
Conclusion and Next Steps
Transcript
00:00
How much time and effort is required to succeed with our program?
00:04
First off, I want to be real about time.
00:06
You're likely already working 46, 40 to 60 hours a week.
00:09
You don't have time to become a, marketer on top of being a provider, a manager and a firefighter.
00:14
The last thing you need is another course.
00:15
What you need instead is a simple system with someone to walk you through it.
00:18
And that's exactly what Forever Booked is.
00:21
You're probably walking into this with two promises you're familiar with.
00:24
The first promise is the agency promise, where they say, give us your money and we'll handle it.
00:28
This is going to cost between 3 to 5k a month.
00:31
You're going to get generic campaigns.
00:32
There's a super long turnaround time when you want to make changes and the longer they have you, the less attention you get.
00:37
Then you have the course promise where they say you can figure it out yourself.
00:40
It's going to cost less in dollars, but you're going to pay for it in time.
00:43
You could spend up to 6 months Reverse engineering something that already exists.
00:46
And your business waits while you learn.
00:49
ForeverBooked is neither.
00:50
And that's by design.
00:52
The fact is that agencies and courses fail because agencies make you do too little and courses make you do too much.
00:58
So to illustrate this, this is a graph or table of all the typical marketing tasks that are required to succeed.
01:04
With marketing.
01:05
You have everything from strategy and offer creation, all the way to lead, follow up and phone calls and reviewing campaign performance with an agency.
01:12
They're going to take care of most of it.
01:13
And you're typically focused on lead, follow up and phone calls.
01:16
sometimes they do that too.
01:17
But typically this is what you're going to be focused on.
01:19
The problem with this is you do not have enough control.
01:22
And this is why you end up with generic campaigns.
01:25
And you just feel like you're at the whim of this company that doesn't really know your business or care as much as you do.
01:30
Then you have the course, which is the other extreme where you're taking care of everything.
01:34
The downside is you spend time on so many things that you should not be focusing on and You're going to get super frustrated, overwhelmed, and it's going to take forever to get a simple campaign set up.
01:43
And then you have forever booked, which is the perfect balance of what you should be doing and what we should be doing.
01:48
So strategy and offer creation, you can see that this is done together.
01:51
Super important that we work with you to create the offers and set up the strategy.
01:55
The ad creative and copywriting, we want to work with you to leverage your own clinic content.
02:00
But then we have a whole system to help you create the ads, create the copy and and then you can tweak it to match your brand and your voice.
02:07
We set up the ad account with you and then all this here, all this technical CRM, set up AI, follow up, build funnels funnel integration, tracking and analytics, we take care of all that.
02:16
That's not something that you should be focusing on.
02:18
What you should be focusing is the high level strategy and and creation of the ads with us.
02:23
And then you're still responsible for the lead follow up and phone calls.
02:25
And then the weekly performance, we're going to review that with you week by week during the first eight weeks.
02:30
And And then afterwards we're going to give you a really simple dashboard where you can review your results and make informed decisions about what campaigns to run next.
02:38
So the result is you're engaged, but you're not overwhelmed.
02:41
You have full control, but but you're also not flying blind And you run the show while staying out of the weeds I truly believe this is the best framework to succeed long term with marketing.
02:50
To have success long term, you have to be engaged.
02:52
Especially with the high level strategy and offer creation.
02:55
You just don't want to be bogged down with the wrong things and that's what our program takes care of.
02:59
let's look at the actual time investment here.
03:01
Phase one, setup and systems.
03:02
This is the first one to two weeks the operator, this is going to be typically the purchaser of the program or the clinic coordinator.
03:09
This is the person who is in charge for implementing the program and then your front desk.
03:13
So two to three hours for the operator for the kickoff call and some offer decisions.
03:17
10 to 15 minutes per day with the front desk with a 30 minute training.
03:21
And then you have phase two, launch and lead flow where we actually get things launched.
03:24
One to two hours a week for the operator, 10 to 15 minutes a day for the front desk.
03:28
Nurturing close weeks five to six.
03:31
One hour per week for the operator to review the performance and then 30 minutes a day for the front desk.
03:36
This ramps a bit because we're going to be increasing your ad spend.
03:38
Week four, it's the same one hour per week and then 30 minutes a day and then after that ongoing support about an hour per week for the operator and then 30 minutes a day for the front desk.
03:48
Really important to note that the front desk this will vary depending on how much money you're spending on ads.
03:54
if you have a huge ad budget and a ton of leads coming in, obviously the front desk is going to be investing more time working those leads.
04:00
So that's the time investment.
04:01
It's really quite manageable.
04:03
But what we're also trying to do is stop you from doing things you don't have time for, like fixing the work of agencies who don't understand your business.
04:11
Chasing low quality price shopping leads that burn at your front desk.
04:14
losing more sleep because you still don't have a marketing system that works.
04:17
Wasting months on random marketing activities that don't move revenue or this is a really big one, losing months cycling between agencies, hoping the next one will finally work.
04:27
I've seen so many clinics lose so much time over this.
04:30
Every time you cycle an agency, you lose one to three months, Learning a new system, getting new ads to work, getting used to working with a whole different company.
04:37
It's just so much time is lost.
04:39
so our goal is to end this cycle and work with you for years to get consistent snowballing growth And I'll end with this quote by Henry Ford.
04:47
He says if you always do what you've always done, you'll always get what you've always got.
04:51
if you keep cycling agencies, you'll get the same inconsistent results.
04:54
If you instead invest eight weeks installing a simple in house system you control, You can change your clinic forever.
05:00
So with that said, thank you for watching this video.
05:02
And And I'll see you on another one.
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