Graydon UrselJul 27, 2026
What If It Doesn't Work?
23views
What If It Doesn't Work?
Graydon Ursel
This video addresses common concerns about marketing program success rates, explaining how the team handles different scenarios from best-case to worst-case. It also covers their refund policy, dispute rates, and the long-term growth potential of the program.
What If It Doesn't Work?
Graydon Ursel
This video addresses common concerns about marketing program success rates, explaining how the team handles different scenarios from best-case to worst-case. It also covers their refund policy, dispute rates, and the long-term growth potential of the program.
Chapters
00:00
Introduction
Addressing the reality of marketing and potential program outcomes.
01:05
Program Success Scenarios
02:49
Handling Difficult Markets
07:14
Refunds and Transparency
10:17
Dispute Rates
12:09
Cost of Inaction
15:21
Asymmetric Bet
Transcript
00:00
What if the program doesn't work?
00:01
So this is definitely a question that's crossed your mind, especially if you've worked with other marketing agencies and didn't get good results.
00:07
So in this video, we're going to tackle this question head on and show you exactly what we do to maximize the chance that you succeed and then also protect the downside if things don't go as well as planned.
00:17
so let's be honest marketing is hard and doesn't always work because there are a ton of variables at play, many of which are completely outside of our control.
00:25
And this is why you should never really trust marketers who say their stuff works 100 of the time.
00:29
Whenever If you ever hear that, run away fast.
00:31
It's just simply not true.
00:32
That said, there's a lot we can do to maximize both your success and course correct if things don't go as well as planned.
00:40
So here, all the possible scenarios of what can happen when working with us.
00:43
The best case is that your ads work on the first try and you're booking one to three appointments per day.
00:47
right out of the gate.
00:48
Realistic case, we may need one to three follow up calls to tweak the ads and follow up process.
00:53
This is pretty common.
00:54
We might also have to to test out a new offer because the offer doesn't always hit on the first try.
00:58
The challenging case we need to run two to three different offers until we find one that works in your market.
01:03
the very challenging case where we need to test up to six different offers while implementing a number of advanced interventions.
01:09
so we have quite a few tools up our sleeve that we can use in this case.
01:11
And then the worst case where we extend the account free of charge until it works.
01:15
we can get those results and get your account profitable.
01:18
So best case is about 20% of accounts.
01:20
It's nice when it happens.
01:21
The realistic case is about 40% of accounts.
01:24
Challenging 20%, very challenging.
01:26
About 15% of accounts.
01:28
And then the absolute worst case is about 5% of accounts where we need to implement a payment extension to get your account profitable so you're happy with the results.
01:35
So you'll notice here that most of the time we can make it work.
01:37
And that's because you can almost always get ads to work.
01:40
You just have to be persistent until you find a winner.
01:43
And a good thing to test is see if other clinics in your area are running ads.
01:47
It's very easy to do this with the ads library.
01:50
You can spy on the ads that your competitors are running.
01:53
If those people are running ads, it means ads can work in your town.
01:57
And in fact, the harder it is to get ads to work, the bigger advantage you're going to have once you finally crack them.
02:02
Because it's hard for everyone else in your market too.
02:04
so it's worth figuring out ads because once you get there, you actually have more of a competitive advantage.
02:09
and if regular ads don't work, we can always try event ads.
02:12
We actually have some clients that prefer to run these event ads where we get 10 to 15 people to show up for a small private session where you can then sell in a group setting.
02:20
And this works really, really well.
02:22
If you want to focus on your high ticket treatments, events are a great way to do that.
02:25
you may be wondering about our guarantee.
02:26
Our guarantee is that during the initial eight week program we aim for 30 plus interested patient opportunities.
02:32
And and if we don't hit 30, we can extend the program free of charge until we do.
02:36
and this is the bare minimum, by the way.
02:37
Most of our clients do much better.
02:38
This is just the bare minimum floor of results that we want to get you with our program.
02:43
An interested patient opportunity is a new or lapsed patient from our campaigns who replies wanting to book.
02:48
So these are people who otherwise wouldn't be coming into your clinic, either reactivated or or completely new patients that we generated from advertising.
02:55
And to qualify, you just need to complete onboarding, keep at least one approved campaign live and and spend at least $2,000 on ads during that eight weeks.
03:02
this is a service extension guarantee only it's not a money back guarantee.
03:06
You You can get your money back within seven days of signing up for the program, but otherwise this is an extension on your account, not a money back guarantee.
03:12
And the reason why we don't do money back is we've done this before and it honestly just attracts the wrong client.
03:18
and we've been around long enough, we've been around over nine years.
03:20
At this point, we have a good enough program, a good enough reputation that we frankly do not need to offer a money back guarantee.
03:26
And it's the same thing in your clinic.
03:27
If you had a patient that just purchased because of a money back guarantee, they're probably not going to be a good patient because because they didn't buy for the correct reasons.
03:35
so we'd rather set very modest expectations, lose a few clients that would have only purchased with the guarantee, and then just work with fewer, better clients.
03:42
That's And this philosophy reflects itself in our dispute rate.
03:45
So I ran a report in our stripe account.
03:47
This is our dispute rate from July 2024 to July 2026.
03:51
It's point 10%.
03:52
So just to give you some context on that, I just put this into CBD.
03:56
Point 10% is is excellent for any agency.
03:59
To put it into perspective, that's about one dispute for every 1,000 transactions.
04:03
What this means is that we set expectations correctly, modestly.
04:08
We don't promise the world.
04:09
and then we try to over deliver as much as possible.
04:11
If clients were truly upset, they signed up, they weren't getting something that they were promised, our dispute rate would be much higher.
04:17
And you can also just look us up online.
04:18
Google forever booked.
04:20
what.
04:20
See what people are saying about us online.
04:21
There's virtually no stories about people getting burnt by our company because we set expectations low.
04:27
We only sign who we believe can get results.
04:29
And we don't work with that many clients.
04:31
We only work with a few qualified clinics That we believe can get results.
04:35
so I want to end this video with a quote by Alex Hormozi.
04:37
He says you lose 1 billion each year.
04:39
You don't make 1 billion.
04:40
so I'm not saying you need to make a billion dollars a year.
04:42
What I'm saying is that you need to look at your downside of not doing anything.
04:46
everyone looks at the downside of signing up for a program, but what is your downside if you don't take action with marketing today?
04:52
whether it's our program or someone else's program or just implementing this yourself, you need to take action.
04:57
and a great client example is Clementina shoal.
05:00
They were stuck at 80k a month for years despite trying everything to grow within 8 weeks with us, they went from 80k to 127k a month.
05:08
And now they're, at multiple millions with multiple locations years later.
05:11
So the cost of doing nothing for Cleveland, Tina, would have been 47k a month because they were stuck at that 80k for so long.
05:19
Once they joined our program, they got that instant boost.
05:22
Imagine if they waited a year to join our program.
05:24
it would have been another year losing 47k a month because they wouldn't have made that by joining our program.
05:29
so whether it's our program or not, look at the downside of doing nothing do your research.
05:34
Figure out what's going to work best for you and take action.
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