Dean's workspace

Dean FiaccoApr 19, 2026

You're Not In Enough Meetings

3views

You're Not In Enough Meetings

Dean Fiacco·Apr 19, 2026

Dean from Beanstalk Consulting explains how to scale B2B sales pipelines by moving beyond outdated outbound tactics. He outlines a 90-day pilot program designed to generate qualified meetings through tailored strategies like hyper-specific email and creative outreach.

Chapters

00:00

Introduction

Overview of the B2B sales challenges and the value proposition offered.

00:16

The Sales Problem

01:16

Proven Results

01:31

Unique Buyer Insights

02:04

Account-Based Strategies

02:36

B2B Paid Ads

03:09

The 90-Day Pilot

03:41

Ideal Client Profile

Transcript

00:00

What would change for your business if your sales team had 15 more qualified meetings on the calendar every week without adding any headcount?

00:06

I'm dean.

00:06

I run Beanstalk Consulting.

00:08

We've generated over $40 million in pipeline for B2B sales teams.

00:11

If that sounds at all interesting to you, I want you to give me just a few minutes to run you through how we actually did that.

00:16

I always like to say that I shoot it straight.

00:18

Generating pipeline has gotten really, really expensive across the board.

00:22

When I was carrying a bag in tech sales, you could send a decent cold email from mail merge or something, you.

00:26

And you'd get a 20% reply rate without even trying.

00:28

Now, a lot of the companies we work with, they're barely seeing 1% on their campaigns.

00:32

Paid ad costs, not much better.

00:34

The costs have gone through the roof to get a lot less SDRs.

00:37

They want 80, 90k fully loaded, and they haven't even booked a single meeting.

00:41

These could be completely green university graduates.

00:43

And that's just what the going rate looks like.

00:45

Meanwhile, your quota goes up again this year, same as last year.

00:49

And something has to give.

00:50

The old predictable revenue playbook that counted on inexpensive SDRs grinding the phones out.

00:55

It worked for a while, but these days, you can burn a ton of capital on people that don't know what they're doing or wing it all on ads and watch the bills add up with not much to show for it.

01:03

And if the pipeline is just running on referrals in your personal network, well, look, that works.

01:07

Until it doesn't.

01:08

it's not a predictable pipeline.

01:10

It's just luck.

01:10

Now, maybe the calls you do have go great.

01:13

There just are simply not enough of them.

01:15

That's really the problem that we solve for.

01:17

We work with about 30 clients right now across SaaS, financial services, real estate, over $40 million plus in trackable pipeline.

01:24

We had one client in the solar business that generated $4 million in pipeline in 100 days with us, and now they had zero pipeline before that.

01:31

How do we actually crack the code to your outbound motion?

01:33

Well, it's going to start with figuring out the most valuable insight about your buyer and building something really unique around it.

01:39

I'll give you an example.

01:40

We have a client selling accounting software.

01:42

Now, on one of their calls with us, we found out their best customers all had a very specific problem with stripe.

01:48

So we scraped for stripe on prospect websites, and then we wrote an email about this exact pain that they clued us in on.

01:53

We didn't mention any features.

01:54

We barely even mentioned the company.

01:55

We just asked if they had that very specific problem in a one line email that only someone with insider knowledge would know and that campaign was the one that crushed it for them.

02:04

Now maybe it's not an email campaign.

02:05

That same client was interested in an account based approach where they wanted to go after the CFOs of large brands where it could be a seven, figure deal at a time.

02:13

Now those are the kind of people that don't really check their inboxes because they're getting 5,000 emails a day.

02:18

So how are we going to make them pay attention to us?

02:20

Maybe scour ebay for old ledgers from the 1800s and send them to the contacts with a handwritten note explaining that they might as well be using these paper ledgers if they're not on our client software.

02:29

Now that's something that's going to get attention.

02:31

That's still the same client, just two completely different plays, one for conversion rates, one for volume.

02:36

Let's talk about paid ads.

02:37

You might think they're for selling sneakers, not necessarily B2B, but I've got a ton of meetings on our team's calendar through a call funnel on meta and LinkedIn that we're running for ourselves.

02:46

And, and we're the most crowded niche there is, which is marketing agencies.

02:49

We're getting 5x ROAS competing with people that actually know B2B marketing.

02:53

So if that can work for us, it's going to work in your niche where people aren't even thinking about how to convert with B2B ads yet.

02:58

Outbound can mean a lot of things.

03:00

Email, LinkedIn, outbound, paid ads, cold calls, the list goes on.

03:04

We have to help you figure out which combination works for your business and your buyer in 2026.

03:09

That's why we structure every engagement as a 90 day pilot.

03:12

You probably don't have a predictable enough outbound funnel right now, so we're going to help you figure that out in those first 90 days and then we'll double down what works and we're going to cut bait with the stuff that doesn't.

03:21

After the pilot, it's just month to month.

03:23

I've always felt that locking people into long contracts, it means the incentives are not aligned.

03:27

We're confident enough that our default structure makes us have to win the business back every single month and everything we build is yours.

03:33

So if you want to bring it in house down the road, you're going to have rude access to everything that we've done for you.

03:37

If we can't figure out outbound for you.

03:39

I simply think it can't be done.

03:41

Now, I will say our smallest engagements start at $4,000 a month.

03:44

So this is for B2B companies with a sales team that can close and in need of for just more qualified meetings to feed to those salespeople or the founder themselves.

03:52

If you're still pre revenue or you're still figuring out what resonates or what the product market fit looks like, my advice would be to close a few deals, from some warm intros, and then come back when you're ready to scale.

04:03

But if that does sound like you, I want you to book a call and we'll scope a pilot that maps out your first 90 days with us.

04:08

We've generated millions for our clients, so let's talk about what we can do for your business.

You're Not In Enough Meetings — Tella