Audit Your Content Strategy for Better Conversions 📈

Alright, so I built this auditing tool for you to go through.

It's going to take five minutes of your time to understand is your content going to drive clients towards your business?

Whether it's an existing business, a new business, whatever it is that you are doing right now, is it going to move the needle?

Now?

I'm not saying it will have to instantly and I do not think that it does over, you know, it's not $in, $out with ads where you can just put, put something up and expect an instant return.

So it's a network effect.

But I do think if you look at your page objectively, as I said, and holistically from the top down, are you doing the things that are going to move the needle at some stage?

So it's not just about trying to sell on social media, it's actually about trying to provide value, provide lead.

Magnets have a mechanism where people can actually turn into customers and, or leads at some stage as well.

And obviously we want to be moving the needle from a revenue perspective at the end of the day because like for the me and what I do for my clients and what I do for my clients, that's the only thing that we focus on.

It's like, are we making money from this?

Because if we're not, what is the point in doing it?

If there's other secondary reasons where we want to attract employees, where we want to build awareness for certain causes, or build a community up, that's secondary for 99.9% of my clients and the people I work with at the end of the day, we're using this as a tool to generate revenue for the business.

So I want you to go through in as much detail as possible, fill this out and it will update it for you.

Okay, what are your last five posts like?

Do you have a content to like turn someone who watches your content into a league?

Like what's the, what's the bridge there that you have?

Because otherwise you're just gaining attention.

With no ability to convert these people at any given stage, does it have a real call to action?

Maybe it does, maybe it doesn't.

Maybe it's a soft one and is it one tap away?

So is it a manychat automation?

Are you pushing them to your bio?

Are you sending them directly to a link?

This is really important because you notice that if you click yes, yes, then you're going to get a score.

If you click yes, it has a real cta, but they have to click through four different pages or they have to send me a message first.

And they have to click on these things.

You don't get a score.

It's very important that we want to make this as frictionless as possible.

What are your lead mechanisms?

You can have two or three.

That's fine.

How many taps away from that content?

Your mechanism is it.

So the mechanism is like, what is the thing that is turning these eyeballs into leads, into conversations, into potentially offering them something at some stage?

How many taps away from your content is that?

So look at it as like you are watching your own content, like you're, random that's just landed on your page.

You see a video you've posted, maybe this person is really interesting.

I want to work with them.

I want to see what they're about.

How many clicks do I have to take now as that person sitting at home on my couch to then get in a conversation with you, get on a call, get on your email list, get that lead magnet, figure out what it is you do.

If it's five clicks, if it's 10 clicks away, like, it's obviously too far from them having that little spark of interest to then losing interest very quickly.

We mentioned any of your last 10 posts and then like the numbers obviously, like, pull from your analytics.

Look at your last 30 days.

We will give you an average based on this and then based on the score that you come up with.

I put together a whole bunch of information in an email format that I will send to you personally based on where you're at in your order.

So fill this out, please.

Do it in as much detail.

I will send you the score and the things that you can tactically do based on things we've done for our clients, based on where you're at with your personal brand so you can go away with actionable advice to start generating more clients and more leads on your content.