How to Master Native Advertising & Emotional Marketing 📈

Guys, what's up?

I, hope you guys are having a good day.

I decided to make a case study video about.

About a brand that I saw.

And the reason that I wanted to do that is because they are applying a lot of marketing and a lot of tactics that I try to teach you guys as well.

So I thought this would be the perfect case study, the perfect thing to show you guys so you can.

You guys can actually learn from it.

So basically, what you guys have been hearing, like the.

The term native ads, camouflage ads, you've probably been hearing this a lot, but you don't really know what it is.

You don't really know how to apply it, and you don't really know the marketing and the psychology behind it in the first place.

Right?

You hear all of this stuff and nobody really explains it.

So I'm going to explain it for you guys.

Basically, I found this brand called Try Moody.

And as you guys can see, I typed in their domain over here.

Okay.

I didn't type in their actual Facebook page.

And I'll get into that in a second.

The reason that I did their domains, because as you guys can see, you got their Facebook page right here.

And here they have a completely different Facebook page, a more natural one.

Sarah Mitchell, you wouldn't even know that this was an ad if this popped up on your Facebook.

well, obviously the ad they use is an ad, but I'll get into that later.

And they have some more here, Intimate Insider.

They are trying, trying out these different pages to test different types of authority to see what's working better.

Right.

So what I wanted to show you guys here, this brand is really good at doing native ads.

They're scaling right now.

They're doing really well.

And they managed to turn a sex pillow.

So this pillow is supposed to be used for sex, basically.

And they managed to put, like, an emotional marketing angle behind it.

And I will show you guys exactly how they did that.

So basically, these are all, like, pretty straightforward ads.

I wouldn't call these camouflage ads or native ads ads at all.

But I'll show you an example.

This one, this is an ad, believe it or not, Sarah Mitchell, and the picture of a, women and a, man who are looking a little bit desperate.

They're in bed and they're not looking happy.

Right?

So basically what this does, this tells somebody that, here's just a Facebook post with a story.

Sarah Mitchell just posted this photo of herself and her husband, and she typed the story behind it.

Right?

So this doesn't look like an ad at all.

People see this and they're, like, probably interested in the story, especially if it's.

If it's something that they can relate to, which is something that they do really well.

So basically, this says, men lose performance at 50, they get Viagra and still call themselves desirable.

Women lose moisture at 50, were called difficult, and they run off chasing someone younger.

When my vagina turned into the Sahara desert, four different doctors told me, try more lube.

Like I hadn't already tried everything.

Like, this was just a minor inconvenience instead of my body falling apart.

So to us, this might sound really funny, right?

Like, older people that aren't able to get it up anymore and aren't able to get wet anymore, that might sound funny, but for these people, for the target audience, it's actually a really big problem and a really big insecurity.

And you can link this to so many problems, like, they won't desire each other anymore.

Maybe they'll get annoyed at each other.

Their sexual life isn't what it used to be.

So they get really, insecure about does he still love me?

Does she still love me?

This and that.

There's a lot of insecurities that come to play with this.

And I bet you if you go to Reddit and you search this exact problem up, or you go to YouTube and you type in, help, my husband doesn't desire me anymore.

We are 50 years old, or something like that, you're gonna find a lot of videos and videos, you're gonna find a lot of people complaining about this exact problem.

So it might sound funny to us.

To them, it's like a real, really big problem, right?

And I bet you these people put in a lot of time in researching the exact pain points, like the fact that they use the word Sahara Desert.

This is probably something that kept coming up in, like, Reddit posts or something.

my body was falling apart.

Maybe this is something that multiple women have been saying so they know that it's relatable.

Doctors, were saying, try more lube.

This is, like, really specific stuff.

You don't come up with this out of nowhere, right?

So basically what they did, they turned this product into something with an emotional angle.

I kind of want you guys to read the entire thing so I'll go through it slowly.

You see how it's, like, how they really go into, like, insecurities and pain points.

They're not selling this product as in, yo, try this sex pillow, because it's gonna make your experience a lot Better?

No, they're coming from an angle of, me and my husband, we don't have good sex anymore.

I'm afraid that he won't like me anymore.

I'm afraid that he's not desiring me and that he doesn't want me.

They're going into like a lot of pain points for a pretty, pretty self explanatory and simple product.

And the reason that they do this is because they know that in this way the perceived value of the product is just going to be a lot higher.

If you can, if you're able to link, a emotional connection to a product and actually get people to a state where they're like, fuck, I'm desperate about this problem and I really want to solve it.

That's when they're gonna be inclined to spend way more money on it as well.

And there you're gonna get them in this buying state of being like, shit, I really want to solve this problem right now.

They have the solution.

I'm gonna just buy it.

So this is something that I really want you guys to apply as well.

Because the benefits of this is that you get really, really cheap traffic and you get really unaware traffic because like I said, this doesn't even look like an ad.

If somebody saw this Christmas sale or they still have this running, so it's probably doing well.

But if somebody sees this, it's like, it's just a product with the 45% off, I don't care.

And then they see this pillow, like a lot of people are not going to care about it, but if you turn it into an emotional story that actually resonates with a lot of people, probably more people than you think, and they actually bring like this desire to it to have like, it's, they're, they're not selling, they're not selling a sex pillow.

That's not what they're selling.

They are selling something to save their marriage and save their relationship.

It's a completely different marketing angle, completely different trick.

And it has nothing to do with the product in it, in and of itself.

You could have a completely different product that solves the exact same problem with the exact same copywriting.

And people would probably still buy it if it's actually, if it's worth it to them.

So the way they manage to do this is really smart.

I would have, would never think, about seeing this product and turning it into this angle.

So they did something here.

As you can see, they have like a lot of angles.

They also have really good videos.

I saw some of their videos and they just go really in depth.

Like they have like 4, 4 minute long videos, 10 minute long videos sometimes and just all goes super deep.

So here are some more examples of like the native camouflage style ads.

You don't even see the product.

Like there's no product being shown here.

There's no product being shown here.

There's no product being shown.

They're just showing a, really relatable scenario because people that are in this position, people that are in let's say desperate in their marriage and they sleep like this, they'll see this and see this story and they'll probably be like, this is, this is kind of relatable.

Let me, let me read this.

You know, so I really want you guys to learn from this and actually apply this to your brands as well because you can.

It's so, so much easier to find new target audience.

It's so much easier to actually talk to people and it's really easy to test because you don't need to make all of these videos.

You can have a lot of images and you need to just test these primary text.

Like these are the most important.

This has to be good.

And I can tell you guys right now already, usually, well, you can make these ads really profitable.

Don't get me wrong, if you're good at copywriting and your offer is actually really good, then you are able to make these ads super profitable from, from the jump.

Usually.

What I see though is that these ads are extremely good for the funnel.

They are extremely good for finding a new target audience and broadening your campaign frequency.

Like extremely good.

And you'll see that your campaign starts to perform way better.

Like if you have a lot of these type of ads, your other ads are gonna automatically start being way more profitable and they're gonna start, getting way more revenue because people are already familiar with their brand.

Like I said, keep in mind, these ads are, you can get like $0.30 cost per clicks.

People read the story, they know about your product, they know about your brand.

Maybe they're just not convinced to buy it yet.

And then with a second ad, maybe a testimonial type of ad, for example, they'll be reminded and then they'll see, this person is also happy about it.

Fuck it, I'm gonna just buy it.

Or maybe they need a little bit more encouragement and they need like a good offer or a sale or whatever it may be.

But these are so good to really broaden your Target audience.

I don't even know.

They use a picture of a dog.

This has nothing to do with the product, by the way.

They use a picture of a dog, and they start the ad saying, my wife moaned so loud last night, our dog started barking.

In 24 years of marriage, I never heard that before.

See, these people get creative.

I don't know if this is specifically working.

I don't know if this is a winning angle.

It doesn't say.

it does say low impression count.

At least they're testing stuff.

They're testing, like, really creative angles.

Like, people that have a dog might relate to this, you know?

So, I want you guys to take inspiration from this.

Like I said, if you want to find ads like this, how I found this brand, I typed in, if you're over 45.

This is what I typed in.

And if I'll just show you guys a live example, literally right now.

let me here, it's on us.

Boom.

I typed in if you're over 45 here.

The real cause of planter, I don't even gonna pronounce it, is 12 inch above the heel.

Okay, so this, this, you.

You see no product, Nothing is being promoted here.

Right?

Okay, I see this long as primary text.

Okay, whatever.

I'm not gonna read it right now.

And if I click learn more, I bet you it's gonna be a product page or a landing page or whatever.

Okay, boom.

Advertorial.

Or just scroll down all the way, claim 33% off, and we've just found a product.

And these are the type of product.

You're not gonna find this.

If you type in 50% off, you're not gonna find product like products like this.

I don't have similar web on this browser, so I cannot double check if this, stores actually scaling.

But for example, boom.

This is how you can find really good products.

And besides finding really good products, that's not even the premise of the video.

You can find really good marketing angles.

You can take a lot of inspiration from these brands to, copy their workflow, copy their funnels, copy their primary text.

So this one, what they did, they have, like, they already have a really long primary text over here.

They already have an ad that doesn't show the product at all.

And instead of going straight to a product page, which you guys shouldn't really do with these type of ads anyway, they go to an advertorial type of page to show even more, even more proof, even more reason to actually buy the product.

And this is Target.

You guys, I used to be really skeptical, skeptical about advertorials and stuff as well.

But older audiences, like, as you guys can see, this is targeted to older people.

They read this shit because if they actually believe it and they're actually experiencing this problem, like in real time, they want to solve it.

So, I really want you guys to apply this.

So like I said, just type in if you're over 45.

That's not even the only thing you can type in.

There's a lot of keywords that you can use to find ads like this.

You can use this brand as an example as well and look at the type of ads they're making.

The reason that I use this one as an example is because the fact that they managed to turn a sex pillow into an emotional product to save your marriage just shows how creative you can get and how you can actually get a target audience that you didn't think you could, get before.

You can do this.

With so many more products, I bet you that you could.

In the time of fidget spinners, if somebody made an angle about fidget spinners being the difference between, you and your kid fighting all the time and not fighting all the time because he's way too busy and he's always outside being naughty and shit, and now you give him a fidget spinner and he's finally calm in the head and you guys can finally go have pizza nights again.

You could probably turn that into a story like that as well and actually make it make sense as long as the research backs it.

so don't make up shit.

Don't type random shit that doesn't make sense.

Actually research what these people want and what their desires are like.

These people go into really specific stories, so they must have done research to come up with this stuff in the first place.

So do with this stuff what you guys want.

if you're looking at this video and you're like, okay, fuck it, I'm just gonna go back to copying competitor videos and typing 50% off in my headline, then go ahead.

I mean, I'm trying to tell you guys how to actually do it.

If you don't want to listen, then you don't.

If you do want to listen, this is a really, really good strategy.

so, yeah, try this out.

Research it.

Look it up, and, let me know how this, how this stuff goes.

I bet you guys are going to get super cheap traffic and your, over time, your funnel is going to start performing way better than they did.

Before, so good luck, guys.

Speak to you guys soon.