Generating $111k from a Backend Webinar 📈

We collected $111,000 from a single backend webinar without spending a dollar on ads.

And if you give me five minutes, I'm going to show you exactly what we did to take his existing leads and convert them into new revenue within seven days.

For some context, over the last six months, Jordan's offer had been running primarily off paid ads.

And over that period of time, he had been averaging around $850,000 a month, bringing in around 35,000 new leads to his email list.

as a way to collect the cash from those older dead leads in his pipeline, we wanted to introduce webinars as a backend conversion mechanism.

so the very first thing we did was completely financial model out his exact scenario.

Over the last year, he had built out a pipeline of over 35,000 people.

At the time of running the webinar itself, that pipeline was actually closer to 34,000 people.

And between email and SMS, the average click through rate was around 1%.

And for a five day promotion window, we ended up getting around 1700 landing page views.

And so with that, our financial model projected that he would cash collect around $105,000 from this webinar, given that he was selling a $15,000 offer and on average collected $7,000.

And so to make all of that happen within seven days we did all of our market research, we fully built out his funnel for him.

So that was the sign up and the confirmation page we wrote all of the email and SMS promotion, all of the email and SMS reminders, as well as the contextual follow ups that we'll get into later in this video.

On top of that we scripted the organic content for him, wrote the webinar script, created all of the webinar slides specific to his brand kit, fully integrated our tech stack, set up all of the backend automations, and coordinated with his sales team to make sure that everybody that did book a call after the webinar would get redirected directly to those closers calendars so we could collect as much cash as possible.

We wrote all of the copy for the webinar in a document that looks exactly like this.

The first thing you have is all of the promotion emails, the promotion story sequences for him and his business partner, all of the promotion sms.

Along with that we have all of the pre webinar emails.

These were created specifically to be value dense, to give in depth information in detail about the webinar along with giving people logical reasons they actually need to show up to the event to make sure we increase our show rates.

That's how on this webinar we were able to have a show rate of 67% where most webinars even to cold traffic are only around 20 or 25%.

On top of that we have SMS reminders for pre webinar as well.

And then we create contextual post webinar reminders.

So this is whether someone leaves early, they get a specific sequence, whether they attend the webinar, they get a specific email sequence, or if they even no show the webinar, they'll get a specific email sequence meant to re engage them.

Get them to fill out our sales teams application, obviously book, book a call in their calendar and then hopefully close as well.

On top of that, we fully scripted and created every single one of the 100 plus slide deck for Jordan.

As well as the landing and confirmation page made specifically for his offer.

The promotion, emails, SMS and story sequences all directed traffic to this page that we created for Jordan.

all there's a couple specific things we do on our registration pages to make sure we have the highest conversion rate possible.

First, one of those is building urgency by immediately establishing when the date is, as well as having a countdown timer for when the event is coming.

We did in depth market research on his offer.

We took 10 to 15 of his most recent sales goals, broke them down one by one, figured out exactly what his audience wants, what their pain points are, what their desires are, We place those things into our headline, into our hero image, and into all of the copy on the page.

Most of the headlines we write for biz op offers tend to be benefit driven because it's a more toward focused audience.

On top of that, the hero image also visualizes that benefit.

on top of that, the hero image also visualizes that benefit.

We break down exactly what people are going to learn on the live event.

We tell them they're going to get free bonuses to incentivize people showing up and sticking we break down the founder stories and build authority through their past successes.

We give them another CTA to claim their ticket.

And and then we also show recent case studies and testimonials picked specifically to demonstrate every type of demographic that comes through Jordan's funnel so people don't feel excluded and they can see that this will work for them.

After people register for the webinar itself, we don't just leave them out to dry.

We We send them to a confirmation page that looks exactly like this.

The first thing we do is we reconfirm their action and then we tell them to watch a short video giving them very clear next steps.

This video will tell them to add the webinar to their calendar.

It reminds them of the benefits and the gifts they'll be given if they do attend and decide to stick through the whole thing.

and we also have it in a written version.

If people aren't somewhere where they can watch the video out loud, we then add everybody that registers into his pre webinar email and SMS reminder sequences.

These aren't normal reminder emails that give no value.

In fact, we actually try and give people everything they need upfront to make a buying decision.

It's kind of the frame we have when we write these emails.

They pre handle common objections.

They they redirect to recent YouTube videos and content that Jordan's putting out.

and then on top of that, we do also have the normal 10, 15.

We're starting now.

Reminders to make sure people actually show up live for his event.

This slide deck was created specifically for Jordan, his audience, and his offer.

However, it does follow a proven framework that we've tested across multiple niches, ran on multiple webinars, and has never failed to not make a profit.

this slide deck framework makes sure everybody that attends leaves the webinar knowing that if they want to get to their desired state, the only logical path forward is your offer.

And we do that by explaining exactly what they need to do, why they need to do it, and why right now is the best time to do it.

However, we never teach them the how there is going to be a teaching section in this webinar, but it doesn't go into detail into the step by step process of every button you need to click and exactly what you need to do.

Because if we gave them the how, they wouldn't have a need for your offer.

we just give them everything they need to make a decision.

And then we position your offer as the quickest, fastest, and easiest path to making their desired state a reality.

Then, depending on the action the lead takes after the webinar, there was specific contextual email and SMS sequences that would get sent out depending on the pipeline stage of the lead.

So for example, when they opt in, they got all of those pre webinar email and SMS reminders.

If they attended, but they didn't fill out an application or they didn't book a call, they would then get a separate set of email and SMS reminders contextual to their situation.

Same for people that missed the webinar, left early, applied with certain amounts of money, or booked a call with the sales team, or did not book On top of that we had a post webinar, email and SMS sequence that went out.

The main goal of that was to re engage anybody that didn't fill out an application, redirect them back to that application and then ultimately back to a booked call on the sales team's calendar.

So to get into the numbers, we had 610 people register for his very first backend webinar.

Of those people, we had a 65% show up rate, leaving us with 396 people live.

This is compared to a normal webinar where a 25 to 30% show up rate would be considered great.

Of that, we had 67% of the room stay on live until the pitch, which MEANT we had 230 people live at pitch.

We converted 47% of that audience into a booked call, leaving us with over 100 booked calls live.

On the calendar for the sales team to close.

Those booked calls had a 55.7% show up rate, which was a 12% increase compared to Jordan's normal show rate to calls through a VSL call funnel.

We also closed at 33%, which was a 10% increase compared to his close rate from his VSL funnel as well.

On top of that, a number that's not shown on here.

His his average order value from that VSL call funnel was $5,000.

On this webinar, out of the 18 sales we cash collected, $111,000.

Increasing his AOV by $2, 500 as if we come back to our financial model as well, you'll see that we actually collected just over what we had projected would happen.

From his back end webinar.

all that to say if you've built an audience, whether it be through an organic following, or you've been running paid ads for an extended period of time and have built a large email and a large SMS list.

Running a backend webinar is the simplest and easiest way to collect that cash that you would otherwise just be sitting on.

So I'll talk to you soon.

Peace.