Next Steps

Your call is confirmed, so I want to lay everything out.

That way you know exactly what to expect when we jump on a call together.

The call is going to be 45 minutes with myself.

We don't have junior reps or sales teams taking any of our calls.

And And with our time together, we're going to look at your numbers using our financial model to show you exactly what it would look like installing back end webinars into your business.

But But before that, and in this video, I want to walk you through start to finish, what the next seven days working together are going to look like.

I'll I'll cover exactly how we're going to, onboard you in 30 minutes of your time, how we install our done for you you webinar backend system into your business, and how we're going to collect some serious cash without you having to piss away any more money on ad spend all so that you can show up to our meeting prepared to have a productive conversation.

There's going to be timestamps across the bottom of this video so you can click through the parts that matter to you, but let's just go ahead and get straight into it.

so in total, this is a 13 day process.

The first day is going to be spent actually bringing you onto our team.

we'll get you access to your client profile, bring you into our tech stack and collect any offer information we need.

By the end of day one, you'll be completely onboarded and inside of our system.

After that we'll move into delivery.

This is going to be days two through seven where we're actually creating all the assets and setting everything up for you.

So we'll go ahead and we'll do market research.

On our end we'll build out your funnel, your email and your SMS automations as well as actually creating that content for you.

On top of that we'll do any organic content needed for the promotion of the webinar.

We'll create the webinar, script the webinar slides, any backend automations, and also coordinate this with your sales team, making sure they're up to date and up to speed on actually what the sales process will look like for selling a high ticket offer after a live presentation.

And then after day seven, we're going to move into the promotion period for the webinar.

So we'll have already set a date in mind and then from that date we're going to need a five day period to actually promote this webinar for you.

So, so in total it's going to be a 13 day process.

but before we actually start any of that, there's one very important thing we need to do first.

And that's going to be financially modeling out a webinar for your specific audience, your specific offer, and your specific list size.

Because over the period of time that we've been doing this, we've collected a set of data from every single webinar we run and we've taken all of that use the averages to create a set of baseline KPIs that we can expect or if not exceed, almost every single webinar we run to hit.

And so this will give you a very clear representation of what this will actually look like for you, what you can expect and the amount of cash that you will actually collect running one of these webinars.

and so for this specific model, it's for your email and your SMS list size.

So we'll take the size of your list, your average click through rate, and the promotion length, which for all of our backend webinars is a five day period.

And then we'll use our baseline set of KPIs, which is going to be a thirty percent signup rate, a 50% show up rate, 70% retention, a 35% pitch to booked call rate, a 70% show up rate to calls, and at a bare minimum, a 35% close rate.

We'll plug in your average sales price and then that'll give us a very accurate representation of what your average cash collected and what your revenue will look like running one of these events.

all of this will be broken down for you on our call together.

And then right after that, we'll start our onboarding process.

You'll get immediate access to our client portal.

It was built to basically seamlessly guide you through the onboarding process, centralize all of our data and keep you up to date with the progress of your offer.

There'll be a short loom video walking you through step by step what you need to do, but it will truly be as simple as signing a contract, completing our short onboarding documents and then booking in your review call with our cmo.

On top of that, everything you need access to will be sent centralized in this place.

So any assets, any of the webinar tracking Direct access to all of our team Slack channels.

And then there'll also be a link to your onboarding documents as well.

The onboarding documents will be extremely straightforward.

There'll be short videos walking you through how to integrate with our tech stack as well as allowing us to collect any offer information we need from you up front.

So that way there's no back and forth communication.

Us asking for pictures, you having to send them over, or unnecessary calls that we need to jump on.

These Then as soon as that document's complete, you'll book in your review call with our cmo.

You guys will go over everything, verify all the information is correct.

He'll he'll ask you any questions we need about your offer, And then from there, we'll get started on our own market research for your offer, so that way we know we're creating the best webinar possible.

This is where most agencies start to give a half assed effort, but it's truly where we spend 90% of your time.

Your market research is going to be done by taking 10 to 15 of your most recent sales calls We'll then transcribe all of those calls and we'll go through them one by one, breaking down exactly who we're selling to.

Obviously, age, gender and lifestyle are going to be the easiest ones.

and then we're going to go into their limiting beliefs.

Are they worthless?

Are they helpless?

Are they hopeless?

What is their emotional state, What is their change orientation?

So are they sameness?

Sameness with exception or even with difference?

What are they currently doing?

What are the current market assumptions?

How how does your product or service actually solve all of those assumptions?

What are their symptoms?

What are their frustrations?

What is their primary problem?

What are the secondary problems?

The cost of an action in the primary and secondary payoffs, we go through the full timeline of what your customers are experiencing.

So that way we can speak directly to that on the webinar that we create for you.

But not only that, also, when all of your emails, all of your sms, all of your organic content, every single thing we do is based around this.

And then after we have done all of that market research, we're going to start work on creating the actual copy for the webinar.

So this is going to be all of the promotion emails, all of the promotion SMS of the organic content promotion, the pre webinar sms, the pre webinar email sequences, email and SMS sequences.

For anybody that leaves early anybody that doesn't attend and anybody that attends that we want to reengage after the webinar.

On top of that, we're going to roll that market research into all of your slides, the actual webinar script itself, the confirmation page, the landing page and and any confirmation page videos that we end up creating for you.

All of that will also will get added to your notion as it gets completed for you to review.

So you'll be able to open this up, see exactly what we've worked on for the day.

You'll be able to click into the task, review any emails that we need reviewed for you and then once you've approved them, you can come in here, change the thing and click done.

And we'll know what's good to go, this is what's going to allow us to move at a speed that most other agencies simply can't we're not going to have to jump on calls to review every single thing we create for you.

We're going to get it done on our own clock.

We're going to send it over to you in the simplest way possible where you'll be able to then review anything we need reviewed from you, and as soon as it's approved, we'll know what's good to go, get everything set up for you, and then we'll have a final review call at the end where we can cover everything in detail.

Also, if you need any changes, you'll just be able to shoot us a quick message after you review them within your notion.

But not only that, we're going to create the full funnel for you as well.

So we'll go ahead and we'll create the full landing page, not just write the copy for it.

It'll be created specifically with your brand kit in mind.

So it obviously fits the theme of the rest of your offer.

We're not going to make it blue when everything else is purple or something crazy.

We want it to look good, we want it to convert at a high percentage.

And we have a specific formula we've used across all of our clients to make sure that happens every single time.

We always have a very outcome focused headline along with a hero image that demonstrates a clear benefit or a mini vsl, maybe something that's like a minute to two minutes long, really hyping up the webinar.

On top of that, we always have a live countdown timer.

So there's urgency when people click on the page.

We break down exactly what people are going to learn by a attending the event.

We'll explain your story, and establish your authority.

and then on top of that we'll highlight student results, case studies and testimonials that you have making, people feel like they can also do this themselves.

Then when someone registers for your event, we are not just going to leave them out to dry like most people do.

There's a reason that we have show rates at a bare minimum of almost 50% for every single webinar we've run.

We've had them even as high as almost 67, 68% for some of these webinars.

It's because we send valuable follow up emails before the webinar comes out.

And So we are going to pre handle every single one of their objections.

We're going them extremely valuable and urgent reasons they actually need to show up to the event.

And we're going to make sure these emails go out consistently consistently as well as hitting them on multiple channels.

So we'll be following up with sms.

We'll even communicate with your sales team to make sure your sales team is dialing every single person that opts into these events, giving them free valuable assets.

Changing the frame on the actual webinar itself, All of this will be connected with your CRM.

So, so we'll build out a full pipeline on the back end that you can track every single person that opts in, every single person that registers, every single person that actually attends, no shows, leaves early books, a call, submits an application, whatever it might be, that's all going to be built out and very clear and easily accessible for you.

So without revealing too much of our client's information, this is what the back end of your webinar will look like.

You'll be able to see who opts in, who misses the webinar, who leaves early, who attends, submits an application, books a call, whether that call needs a follow up, if the deal actually gets closed, and then if the lead is lost, On top of that, we will have contextual email and SMS sequences for every single stage of this pipeline.

so it doesn't matter if someone attends, if they book a call, if they leave early, if they miss the webinar altogether, there's going to be specific emails that go out to them.

Doing our absolute best to re engage those leads, get them back on your sales team's calendar and make sure we can actually pull some money out of them.

but none of this matters if the slide deck isn't good.

So I'll go ahead and show you exactly how we create them.

We use a slide deck formula that has been proven across offers, across niches, across audiences, age ranges.

And the reason it works is because we make sure every single person that watches your webinar feels like they need more.

And we do that by showing them exactly what they need to do.

We tell them when they need to do it and we make sure they know why they need to do it, but we never reveal the how.

We're not just going to give away your offer.

In these slides, we're going to tell people exactly what they need to do.

We're going to show them why it's the best possible opportunity.

We're going to show them why now is the best time to get into it, but we're not going to show them the exact step by step process of every single button they need to click because then you wouldn't have something to sell.

but they're also going to know that the only clear next step to actually acting on that information is through your offer, because your offer is going to teach them the how.

so when all of your slides, when all of the other copy we create is centered around that key piece of information that they need to know everything but the how, we can build an extreme amount of urgency and extreme amount of intent.

and that's how we have sales calls that get show rates up to 80%.

It's how we have sales teams that close at, 10% higher than they normally do and is because these leads are going to have such high intent after getting through a deck that That teaches them everything they need to know to buy, but nothing they need to know to actually implement it themselves.

On top of that, the slides, along with everything else we create, are going to be built specifically for your offer and with your brand kit.

So it's going to blend right into the rest of your process.

It's not going to stick out like a sore thumb.

We don't believe ugly slides convert better.

We don't believe ugly funnels convert better.

We believe the best possible thing we can create for you will convert at the highest possible rate.

On top of that, we'll coordinate everything we need with your sales team to make sure the application is easily accessible for anyone that shows up to the webinar.

will even implement things on the webinar where if people want to claim their freebies and the free gifts that we're likely going to give away, they have to go through this QR code, fill out the sales team's application, and then either book a call or if they just opt in and say they haven't booked a call, then we'll just redirect them to the booking page and always get a higher conversion rate because of it.

We just present the opportunity in multiple different ways to make sure we can get the absolute most out of every single webinar that we run.

So this is.

So this is inside of the webinar JAM software.

It'll track a lot of the data for us.

It'll track the show up, rate the retention.

But we always like to go into a little bit more detail.

We want to pull the full funnel metrics so we know what we can improve on the next time around.

We'll always start with the landing page views.

And then we'll go into the actual opt in rate.

So how many people see the landing page and then opt in?

What is the maximum number of live attendees compared to the registrants?

So for this webinar we had a 64.9% show up rate.

how many attendees were actually live at the pitch?

how many of those attendees actually filled out our sales teams application?

so for this one, we actually ended up converting around 47% of the room to an application.

50% of those applications were qualified into triage calls.

This was actually a two call close process.

So we ended up taking 54 Sales calls with a 55.7% show up rate, which is actually We then had a 33% close rate on those calls, Leading to 18 total sales.

but at the end of the day, we are selective with who we work with.

Backend webinars really are only beneficial to offers past a certain level.

And so we want this to genuinely make sense for you and for us.

So, on our call, we're not just going to tell you we can collect tons of revenue with backend webinars if we don't actually believe that.

And if we look at your numbers and the opportunity just isn't there, we'll tell you straight up, we're not going to pitch you just to close a deal.

But if that opportunity is there and we are confident that we can move the needle for you, you'll get full visibility into what that actually looks like, what we'll build for you, how we'd run it, and what the numbers should look like, you'll also leave the call knowing exactly what it's going to cost.

And at the end of the day, we don't want to waste your time, and we would expect the exact same thing from you.

So I will see you on our call soon.