Henry Sar ShalomMar 30, 2026
Custom Marketing Strategy for Stone Arch 📈
Custom Marketing Strategy for Stone Arch 📈
Henry Sar Shalom·Mar 30, 2026
Henry from Digital Contractors presents a custom marketing system he built for Stone Arch to help them attract high-end landscaping clients. The video outlines a landing page, Meta ad packs, and video scripts designed to boost their online visibility.
Chapters
00:00
Introduction
Introduction to Digital Contractors and the value proposition for Stone Arch.
00:41
Market Analysis
01:45
Landing Page System
02:31
Ads and Content Strategy
03:44
Why Stone Arch Fits
04:44
Next Steps
Transcript
00:00
Hey, Brad.
00:01
My name is Henry, and I put this together specifically for Stone Arch.
00:04
So if you can take a couple minutes to check this out, I think you're going to find it pretty interesting, and I'd hate for you to miss it out, so don't skip it.
00:12
Now, I run a company called Digital Contractors for context.
00:16
And all we do is we help landscape and hardscape contractors get qualified estimates booked through paid ads and online systems.
00:23
And one of our landscaping clients did $350,000 in revenue from just 7,500 bucks in ad spend, right?
00:31
So that's a 47x return, and that's essentially what we focus, and that's what we do every single day.
00:36
And I definitely know what the opportunity can look like for a company like yours.
00:41
And now, the reason I reached out to you specifically is because I went through your website, your portfolio, everything we could find on Stone Arch.
00:48
And honestly, what stood out to me is the combination you guys have, right?
00:52
You have 13 years in the market, as competitive as the Twin Cities, modern design and sustainability focus, right?
00:58
Most lensing companies I come across maybe have been one of those.
01:01
Have maybe one of those things, and you go, and you guys have all three, which is honestly pretty rare.
01:06
But here's what I noticed.
01:07
The homeowners in Adena, Wayzada, Minnetonka, who are spending 100 to $200,000 on algorithm projects, they're doing all the research online before they ever pick up the phone.
01:17
And the firms that are showing up when they search are not necessarily the best firms.
01:21
They're just, you know, the ones running paid ads, active on social media, making sure they have their Google things set up properly.
01:28
And you're the company those homeowners actually want to hire.
01:30
They just haven't found you yet.
01:32
So what I did is I built you a full system, and I'm going to scroll through it right now, which has a landing page, three video ad scripts, strategic insights, and a meta ads pack, right?
01:41
All specifically for Stone Arch, right?
01:45
So the first thing is landing page, like I mentioned, let me show it to you live.
01:49
So here, as you can see, it has your branding, your colors, all those things.
01:53
And we talk about how you've been around for 13 years.
01:55
Design, build, sustainability approach, right?
01:58
Here we show, you know, the type of work you guys do, as well as here, all the options.
02:04
You have, your process.
02:05
And here people can select what they want to get done.
02:09
They can select the timeline, the budget, range, the details, right?
02:15
So they can share the vision or anything else they want.
02:18
To share.
02:18
And here they can reach out there, they can add the contact information so that you can reach out to them about their project.
02:25
Okay, so again, this is yours.
02:26
All it takes is connect this part to your CRM, which is going to take two minutes and you can start using it.
02:31
Then we also built your Meta Ads pack.
02:34
I created four ads for you guys that you can just click download and start using.
02:38
They play on different types of advertising.
02:41
We have Pain Point ad, a social proof ad transformation ad, and a local and seasonal.
02:47
Okay, so again, just click download.
02:48
You can start using it today if you wanted to.
02:50
I also recorded three or wrote three videos you guys can record this week.
02:54
So the first thing is what Minnesota winters do to cheap hardscape, right?
02:58
So you're here talking about, you know, there's thawing cycles and all those things and people don't understand that.
03:02
And that's why hardscapes don't last as long as they should.
03:05
So here you can explain and talk on that point because most people don't know it.
03:09
And talking about it will, will show you are an expert in your field.
03:13
Number two is why we say no to some projects and why that matters to you.
03:16
Right here, talking about prioritization, making sure your customers are happy and do the right thing.
03:20
Right.
03:20
Number three is what actually happens during a high end landscape project in Minnesota.
03:24
This is about setting expectations with your potential customers.
03:27
Because most people don't move forward with something because they don't understand the process behind it.
03:31
They don't know what to expect from it and they get scared.
03:33
So this helps you handle that.
03:34
Objection from the get go.
03:36
Here we have some results we've gotten for clients.
03:39
If you want to look deeper into these, you can just click and open up the full story.
03:43
Now why did I reach out to Stone Arch?
03:45
Right.
03:46
The first thing is you're doing things right.
03:47
You've been around for 10 plus years, you're in a competitive market, but if you've been around that long, you know what you're doing, you have the operations in place, right?
03:54
All you need is more people to hire you.
03:56
Right?
03:56
The opportunity that I see is that people in your area are spending 100k plus on their projects.
04:01
Maybe that's 50, $70,000 on price as well, right?
04:05
And they're not finding you.
04:06
Right?
04:06
They're finding the people that are maybe three, five years around.
04:10
And the only reason they do that is because they're louder online.
04:13
Right?
04:13
Their marketing is better and louder and you're falling behind simply because you don't have that in place where you could easily start showing up and you would beat every other company simply because you have so much more experience than they do.
04:25
And why you're a good fit is because you're honestly in just affluent areas.
04:28
You're focused on high end projects.
04:29
And that's what we focus on.
04:30
We want our clients to get in front of people willing to spend $50,000 or more under outdoor living spaces.
04:36
Right.
04:36
We don't specialize in getting your projects worth 10,000 or 12,000 or whatever.
04:40
We focus on high end work.
04:41
Right.
04:41
And that's what we're after.
04:42
And I think that's what we align with you.
04:44
Now, again, all of this that I built for you is yours.
04:47
It's free.
04:47
You can take it and start using it.
04:49
You don't need to talk to me ever again.
04:50
But if you want to talk more so I can explain our strategy, how we can help you guys out, then you can book call with me.
04:56
It's going to take 20 minutes.
04:57
We'll have a conversation about this.
04:58
We'll see if it's a fit, if it's good, if it is a fit, great, great.
05:01
If it's not, then no worries.
05:03
Right?
05:03
Again, it's just 20 minutes.
05:04
We'll have a chat, we'll see if we can make something work.
05:06
And if not, no harm, no foul.
05:08
Again, all this over yours to keep and start using.
05:10
Okay?
05:11
So have a great day and we'll talk soon.
05:12
Bye.
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