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Bailey DarlingMar 26, 2026

Using your competitors best ideas in your content

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Using your competitors best ideas in your content

Bailey Darling

Learn how to leverage Community Insights to repurpose high-performing content from influencers and competitors. Discover how to add your unique perspective to proven content formulas to boost your engagement on LinkedIn.

Using your competitors best ideas in your content

Bailey Darling

Learn how to leverage Community Insights to repurpose high-performing content from influencers and competitors. Discover how to add your unique perspective to proven content formulas to boost your engagement on LinkedIn.

Chapters

00:00

Introduction

Overview of the strategy for repurposing industry content from influencers and competitors.

00:16

Community Insight Overview

00:43

Competitive Insights

01:34

Repurposing Process

02:49

Locating Repurposed Content

03:07

Why Repurposing Works

03:23

Scheduling and Management

03:39

Analyzing Your Content

Transcript

00:00

Hey, so in this video I want to show you how to repurpose some of the best content in your industry from influencers, thought leaders, even competitors in the space.

00:08

Add your point of view to it and make it work for you.

00:10

gonna do here is go to Community Insight.

00:12

And in here you actually have three tabs.

00:14

You have what is trending from influencers in your space.

00:17

This is actually one of the things I mainly use as almost a curated commenting feed so that I can get in front of people that I otherwise wouldn't have access to.

00:26

Then you also have a competitive Insights tab.

00:29

This is pulling from the competitors you would have listed in gia.

00:33

If you ever want to change those, it's under preferences, under signals and it's showing me some of their best quotes.

00:38

You know, 1200 likes, which is pretty crazy.

00:40

That performed really well.

00:42

Now if any of these are kind of topical to me, I can go in and this one could be quite relevant.

00:47

I can click repurpose.

00:49

You can add optional instructions if you want to, but your innate point of view that gnos from the calls and conversations you have is just going to be kind of plugged in there regardless.

00:57

So I can just click repurpose.

00:58

And so where that is going to show up for you once it's ready, you'll get an email notification, but it will show up under Content Ideas and you have the little tag repurposed here.

01:06

And what it's done is it's essentially taken something that we know is working, that is resonating with a similar audience and that the algorithm is already picking up on.

01:16

putting your unique perspective in it and it's essentially giving you this tried and true formula of something that we know will work.

01:22

Now again you can schedule it or post it directly from the platform.

01:25

You can copy and paste it into wherever you store your content.

01:28

For me, one of the things I like to do is just favorite it so I can come back to it if I'm not going to post it right away.

01:33

Now if I go back to Community Insights, this also can work really well with your own top performing content.

01:40

So funny enough, this was actually a post that I repurposed from somebody with the help of gia.

01:45

They were telling a story about how they were laid off.

01:46

I got laid off in 2023.

01:48

So I kind of added that as an instruction and gave it some additional context as to, you know, where my startup journey went.

01:54

And it actually got 131 likes, which for me is pretty decent.

01:57

But the other thing this is really good for is, series style posts, which is something LinkedIn really likes, because readers kind of keep coming back to follow along.

02:04

So one of the things I do is every month I do kind of a founder learnings post of, you know, the different things I'm learning on this, you know, crazy roller coaster of building a startup.

02:12

So what I might do is I can repurpose this and Create a post for month 16 of my founder journey.

02:18

Here are my earnings.

02:21

Cool.

02:21

So I dropped.

02:22

You know, you can't improve what you don't measure.

02:24

Agencies buy how they sell, meaning they live off referrals and buy software based off of peer recommendations, not Google searches.

02:29

That was an interesting one.

02:31

While we're figuring out our go to market motion and then activation might be a bigger problem than acquisition in the early days.

02:36

So I'm going to hit repurpose.

02:37

so my task to you is go to Community Insights.

02:39

Look through either the influencers that you're tracking, the competitors that you are tracking, or even some of your own top performing content.

02:47

Hit repurpose.

02:48

Give it a new spin, a new angle, even just an updated hook.

02:51

Post it on LinkedIn and see how the engagement compares to the first time.

Using your competitors best ideas in your content — Tella