Leveraging Your Organization's Network for Prospecting 🤝

Hey.

So what I want to show you next is how to use your entire organization's network or at least everybody that has a seat on GIA Prospect and really leverage the power of who knows who.

So what I'm going to do is I'll start in signals again under audience and let's say that our team is going to a conference in Vancouver.

And I want to filter by who's a good fit, a strong fit and a very strong fit because those are the type of people that I want to set up meetings with.

And I actually know 36 people which is awesome.

I'm going with my co founder so I can go and add to Gone's network here and you can kind of see based on the user column who is connected to who.

And then what we can do is we can go through and one by one try and book a meeting with all of these people prior to going to that event.

Now the other use case is if I am trying to break into a specific kind of enterprise account, gonna go to my network here and let's say that I want to talk to somebody at this company called Foundry.

I actually know quite a few people there because I used to work there.

and there's 59 people here.

But then again I can do the exact same thing and add Toucon onto here and the list goes up to 199.

So we have all these people that we are connected to in this account.

Again this is a bit of a exaggerated example.

But let's say we wanted to go and we wanted to try and get a conversation or meeting with somebody at Snowflake.

So I searched Snowflake here.

I have five people I'm connected to.

Maybe I can either hit all those people up or maybe they're not totally a great fit.

I can add Toucon on here.

It went to 13.

so much better list to kind of go after.

From an account based marketing perspective.

I would say the most popular use case that we've seen is having business development rep going in and not even really using their network.

but let's say that I'm the BD rep.

I might go in here and there's two partners of my firm and I just want to select those two people and completely do just the normal filtering of who's a good fit, a strong fit, a very strong fit that has engaged with our content, that's engaged with a competitor that's hiring for a role.

And I can, as a junior rep go in and leverage the power of my entire network's organization, which is pretty powerful.