Discover how to grow your business without relying on social media. The 1K Lab focuses on building an engaged email community and strategic collaborations to help you connect with your audience and drive sales.
Chapters
00:00
Introduction
Background on why this page exists and the motivation behind the content.
00:14
Leaving Social Media
The journey of stepping away from social media platforms for business.
01:00
Unscalable Business Philosophy
Focusing on deep, meaningful connections rather than massive scale.
02:23
Introducing The 1K Lab
An overview of the 1K Lab as an alternative to social media.
02:33
Building Your Own Community
Prioritizing email marketing and strategic collaborations to build community.
03:30
Leveraging AI Tools
Using nine AI tools to streamline business processes without course work.
03:46
Join The 1K Lab
Final call to action and details on joining the community.
Transcript
00:00
So back in 2020 when the world was going a little bit crazy, I really started to feel like social media was not the thing that I wanted to be doing anymore.
00:10
It would take me another two to three years to actually feel like I was in a position to remove myself from social media as far as my business was concerned.
00:21
And that actually happened in 2022.
00:24
Now the biggest thing that I struggled with was what do I do instead?
00:29
If I'm not posting on social media, if I'm not present, if I'm not visible and I'm using air quotes on purpose, how do the people that I'm trying to get in front of find me?
00:39
How do I sell my office?
00:40
What does that actually look like?
00:42
Well, I personally have found that I love to have deep conversations and I often talk about having an unscalable business with my members all the time.
00:53
And what I mean by that is that I'm not here trying to create this massive empire.
00:58
I'm not here where I want to employ tons of people to work for me.
01:03
I want to keep a very lean business and I want something unscalable because I don't want to lose touch of being able to have conversations with the people that I actually want to help Which by the way, is you.
01:17
Basically what I decided to start focus on and what really resonated for me was building a community where I could have really meaningful conversations without worrying about the next thing someone's seeing being some political post or some doom scrolling video or a cat video, although I'm not opposed to those.
01:40
Basically I wanted a space where I knew that I could speak to my audience and trust that the right people would resonate with what I was saying and know that I'm not having to worry about dancing, creating for some weird algorithm, any of those things.
01:56
So that's why the 1k lab exists.
01:58
It is designed help you answer this question.
02:01
If I ditch social media in my business, what do I do instead?
02:07
And here's what you're going to do instead.
02:09
If you join us inside the 1K lab, we're going to focus on building a community and specifically your own community, and that is email.
02:18
And we're going to do a lot of stuff on email, like our email platforms, we're going to focus in on email marketing, but we're also going to talk about collaborations.
02:27
We're going to talk about being visible without having to pay for ads, although that is an option.
02:32
If you want to do that, you can do that.
02:34
But strategic collaborations, getting in front of the right people.
02:37
Now, we're not looking for the biggest email list.
02:41
We're looking for an email list that is engaged, that responds, that connects with the things that you're saying, and buys what you have to offer.
02:51
The other layer to all of this is that we talk about presenting the opportunity for people to buy from you every single day.
02:58
And 1K lab helps you figure all of those components out.
03:02
Now we have nine AI tools designed to help you so you don't actually have to go through any course content.
03:10
You can literally use all of the nine AI tools to do all the things that we talk about inside the 1k lab.
03:17
So if you want to learn more, just keep scrolling.
03:19
You'll see all the details.
03:20
But if your ears kind of picked up when I see ditching social media, doing things in a space that you actually own, then, feel free to click the button and come and join us.
03:33
You can cancel anytime.
03:34
You're never locked in.
03:35
And I look forward to seeing you inside the 1K lab.