Master Gia's Business Development Module

So quickly diving into the business development module of Gia, there's a couple core things you need to do prior to getting into Growth Inbox and the Signals page number one is under Settings so preferences go to Signals and just make sure you've defined your ICP in terms of size, location, industry as well as free text title that you've input some hiring roles.

Again the signal here is if somebody's hiring your services could go in and replace that and then the last thing being tracking competitors.

Now I recommend here doing, if you want to do a company page you can, I typically recommend you do people because they get a lot more authentic engagement.

And then if you want to you can also put influencers though that is more pertinent to the content module.

The other important thing you need to do is under network you need to make sure you've uploaded your LinkedIn connections.

Now this is just a single file called Connections CSV After you've done that, the first thing I'd have you dive into is what we call Growth Inbox.

This is going to be a curated list of five to 10 people surfaced every single day based on some different activity.

Now Gia is saying hey, reach out to Adam here.

He's a good fit because he's close look alike to a lot of my clients.

This is why I should reach out to Adam, founder of a boutique agency.

Gia then has pre drafted a personalized email.

Now I typically go and I edit this or have a set of templates on the backend that I really like to do.

So for example telling people how Geo creates content from calls works really really well.

So I send this a lot of the time.

So what I might do is I'm going to click send now I have to fetch the email in real time.

It pulls it, we enrich it on the back end and I'm going to hit send here.

What that does is it automatically adds that person to prospects.

Now prospects is everybody you've reached out to.

Gia keeps track of it, keeps tabs on those people and then it surfaces the next person.

Dan.

Now I might, really like this email or I might want to click on Dan's profile on LinkedIn and dig a bit deeper.

So I, Gia automatically gives me a nice bit of additional research.

You can again customize the exact research that it is giving you in settings, under a tab called Company Research.

I can then ask Gia any sort of question so I don't need to bounce around different tabs.

I can say hey, give me a prospect summary.

One of the things I like to ask is have they been on any podcasts recently?

then once I've done that and I've done some additional research, I might say something like write me a short LinkedIn message to send them because maybe we're already connected.

So I'll take this, I'll go and send him a message on LinkedIn itself.

Again, you can't send directly from the platform.

That's very intentional because we don't want anything connected to your account.

Once I do that, I come back to Gia.

I click add to prospects and that's essentially telling Gia what I did.

Hey, I sent him a message.

He actually maybe got back to me and agreed to a demo.

You can create any sort of tag that you want here to help you keep track.

And his top use case was content creation.

So I'm going to add to prospects.

Now the other thing you can do once you go through, let's say you know your top five to 10 people, you can run some what I call signal based plays.

So what you'd want to do is go to the signals tab, filter by who your ICP is good fit, strong fit, very strong fit, and then slice and dice the data based on different signals.

Now each signal typically indicates a different action should be taken.

One of the things I'd recommend and what I do every single Friday is say That's a good fit.

ICP in the last seven days has engaged with my content from a signal perspective.

I have a short list of 20 people that know my name, know my face, and something I said resonated.

These are some of the lowest hanging fruit you can reach out to to start some of these conversations in a very authentic kind of value led way.

The other interesting one you can do is, you look at who's hiring for a role.

If you have multiple team members on the platform, you can look across multiple networks.

I'll actually untime box this so that you you can look between you, your partner, your co founder, etc.

and finally, I'll give you kind of one advanced tip when it comes to engaging with competitors.

Now typically what I do is I just go and connect blank connection request, no additional message to about 15 or 20 of these people per day.

this ensures over time more people are seeing my content.

I have about a 30 to 40% acceptance rate, so I'm growing my network by hundreds if not thousands of people every single year.

But the advanced tip is actually in preferences under signals, adding as A competitor, one of your best customers, or one of the people that refers you a lot of business.

Now why is this interesting?

Now let's say that this person, their name is Vitaly here is one of my best customers, refers me a ton of business, knows the value of the JIA platform.

What I can do is one of two things.

One, I can see that Yen, who's again a good fit ICP potential customer for me, is engaging with Vitaly, meaning they likely know each other.

So one, I can look at this at the end of each month and say, hey Vitaly, do you know Yen, John or Ruth well enough to make an intro?

Here's why they're a good fit.

And here's an email blurb to make that intro.

The other thing I could do is I could also just directly reach out to these people and say, hey, Yen, been working with Vitaly to do X, Y and Z.

Figured it might be worth a conversation.

This is one of the most creative ways to leverage not only the power of your network, but the power of your best customers network in a more systematic way where you can ask for these referrals proactively and not just hope that they come in the door.

The final thing is if you ever want to run any sort of advanced sequences, if you're doing cold email or anything like that, you can always go through, build some filters, build some lists, and export the data to a CSV that you can then upload to another platform.

So as always, any questions, shoot me a message.

or book a time on my calendar, which should be below.