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Chapters
00:00
Intro
00:19
Outro
Transcript
00:00
collect, if you provide a router based service like waste collection, pest control, hygiene services, there's a million of them.
00:05
Here's an insight your sales team is probably not leveraging.
00:09
We know that your existing customers are one of your best sales tools.
00:12
They'll give you referrals, they'll let you know if they open up a new store.
00:15
But there's another way that you can leverage them.
00:18
Let's say you use services area.
00:20
I've marked your existing customers in blue.
00:22
There are all of these businesses around your existing customers that are constantly like seeing your trucks, seeing your vehicles, seeing your text, and there's a certain amount of brand reputation that you can leverage to get easy wins.
00:34
We're seeing that if you can target these businesses in a very personalized manner where you're referencing who are the existing customers you service around them and using that in the message you sent to them.
00:46
reps all around the world are booking meetings with them.
00:51
They're easy opportunities that you can then go meet and convert.
00:54
And you can do this without having to donut, which takes a lot of time.
00:57
And we can also help you do it at scale by leveraging an AI agent that will do 90% of the job.
01:04
Here's how this works.
01:06
You create a campaign where you add the areas you want to target.
01:08
So I'm just going to type Newtown.
01:10
Then we're going to dump in a CSV.
01:13
So I'm going to click Add reference customers.
01:14
We're going to add a CSV of our existing customers along with their addresses and then we'll go map them in this map.
01:21
So the blue are the existing customers that we serve.
01:23
Then we use an agent to go scrape all of the businesses around your existing customers that fit the kinds of business you want to target.
01:31
You may want to only target like small businesses like cafes, you may only want to target large businesses like property teams, schools, whatever you want to target we can get the agent to go find them Let's say I provide way services, I pick like the kinds of businesses I want to target, I pick the roles that I normally want to deal with.
01:48
We provide some context and then we tell the AI.
01:50
So build me a list.
01:51
Now what's happening with this agent is going through the list doing research on each of the businesses, trying to see scrape their websites, Instagram, Facebook, try and see if the owner's details are there.
02:01
If they're a smaller business try and go directly to find the owner.
02:03
If they're a larger business like South Everley's Food hall.
02:08
Then try and find like an operations manager.
02:10
We train it to understand who your best types of customers and the job titles are and it'll go and do this prospecting for you.
02:17
all of the businesses it finds details gets put into know for Krispy Kreme it decided that the operations develop manager is probably the best prospect target found peers email address and phone number and it'll go build you a great list of prospects that go and find this list based on what we train it to be your ideal customer Now we don't just stop there.
02:37
Once the agent builds the list based on what we train to be like a unique value proposition, it'll go and craft a multi channel sequence to target these prospects using multiple channels.
02:47
And we want to layer emails, cold calls, texts, LinkedIn messages based on whatever the numbers we have.
02:53
If you look at this, look at the email that's written for this Tom.
02:56
So obviously Tom Connor is from the Hyatt and that means we would want to reference customers like the Hilton because we uploaded Hilton as an existing customer and it's written this email special pest control service offer for Hickson Road.
03:08
Hickson Road is where this business is in and we already service customers like Hilton.
03:13
So it'll create a very specific message that is referencing relevant customers.
03:18
If it's a small business, it'll reference customers around them.
03:21
If it's a large business, it'll reference customers and create this sequence where it's creating emails, LinkedIn messages, follow up emails that are really specific and send these emails on behalf of your rep and remind the rep by creating tasks to connect with them on LinkedIn or do the phone calls.
03:38
So the rep only has to do the tasks that the agent can't do.
03:41
And if the rep spends an hour a day doing the task that the agent assigns them, we can now reach about 400 to 500 businesses a month by only spending an hour a day.
03:52
And we're seeing this in Australia, we're seeing this around the world,
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Efficient outbound for route based sellers — Tella