Metrion Interview

I'm here with Vincent and with Mate.

Vincent is one of our best performing and favorite clients here at One Second Leads.

So Vince, thank you so much for, for hopping on.

No problem, man.

so yeah, just kind of wanted to, give you the mic so you can do a proper, introduction on yourself, what you do and I guess we'll take it from there.

Yeah, okay, true.

thanks.

I'm Vincent, 28 years old, based, in the Netherlands.

I run two different software platforms.

one platform is where we do Google Ads management and the other platform is for tracking for E commerce.

Because the other platform, we saw how different it was to track conversions.

so we decided last year to build it for ourselves.

and we're trying to grow completely, bootstrapped.

so I guess the part that we come into play, is with Metreon, so that's the tracking platform.

do you mind kind of sharing a bit more details about that?

No, definitely.

Sure.

so what we do is like there are a lot of solutions out there that are running on Google Tag Manager, right.

That are running on front end browser pixels.

the thing about that is those fail or get blocked and we saw a lot of issues with setting that up and maintaining those pixels.

so we decided to build a platform where you can literally install it out of the box.

so we've built plugins for the major ecommerce platforms like Magento, Shopify and WooCommerce, where you can just install our plugin.

It will automatically sync with your APIs and your webhooks and then it will integrate with our platform and our platform will send that data towards the destinations, as we call it, where you want to go.

And in the majority of the accounts it's Google Ads, meta, TikTok, et cetera.

what kind of companies do you serve?

Yeah, so I think the bigger E commerce, companies, so like if you're advertising a few hundred euros on ad spend, then you're not really our icp and the reason for it is that you're not feeling the pain of tracking issues.

Like, if you're missing 10% on 10 orders, that's not a lot.

but, like, if you're missing 10% on a thousand orders, let's say a month or a day, then you're missing a lot.

so, yeah, that's our icp.

Nice.

Okay, man.

So I guess this is where, I begin the one second leads question.

So, like, generally, how satisfied have you been with the leads you have brought in and the service as a whole?

Yeah, so, very satisfied.

Not because we're just in this testimonial and, saying that, but it's really, the case.

I've been in the business for, like, five years building SaaS.

I've worked with a lot of Legion agencies.

that was also the reason why we got in contact.

Right.

And I was very skeptical, skeptical about if we should start.

but what really got me thinking was, like, the approach that you have on the customers that you can do outreach to, so the panels that you build, the amount of information and the amount of data that you're using, that was the reason why I chose to, give this a, shot.

and, also, like, in the beginning, it was a bit difficult, if you ask me.

I don't know how you proceed, but defined that icp.

But it was also just the learning curve of you getting to know the product, getting to know and handle the objections.

but I think that you can now even sell it better than I can do.

because you've seen a lot of objections and seen the amount of questions and the different.

The differentiation in questions that the prospects have based on the platform that they're using.

so we've been working for, four months, I think now maybe going into the fourth or the fifth.

Yeah.

These best formats, like, how has your pipeline changed?

Yeah.

So, running two software companies is, like scheduling, your agenda.

it's pretty rough.

so I'm glad that you're doing my outreach.

So, how is my pipeline?

I think, it's good.

So, like, that's the reason why we started scaling.

Right?

I think we're seeing that the messages are responding and that we're really selling contextual and the right messages at the right time to the right people.

therefore, I think that we made the decision to scale.

And if you look at my pipeline like, the good thing is that you're getting us towards that.

You're getting the product towards agencies.

What makes it that like they start with one customer, then maybe two, and in the end the product sells itself.

So they're seeing these at the solution.

and then it's up to us.

So you just filling the yeah, let's say the pipeline and me converting the rest.

Yeah, I mean that's our job.

essentially with Outbound, the main part is bypassing that trust factor.

so getting us, getting them to trust us and then book a call and then the rest is obviously up to you, up to the offer and up to the product.

so that's really what sells.

Yes.

Yeah, I mean you say yourself you've been in the business for four or five years now, you've seen a lot of things.

So I guess my question is, since there are a lot of places you can get leads nowadays, what made you go with us as opposed to, you know, going with another agency or trying to do it in house?

Yeah, so I think that a lot of other agencies, or other teams work like they wanna, so like, yeah, how I'm gonna search easily.

Their game is to like shoot a lot of messaging and to see what sticks.

Right.

So they all talk about deliverability, they talk about ctr, et cetera.

That's not really the case.

When you really know your ICP and you can get to that icp.

So when you have the right data for your icp, it's not like hitting the numbers.

Yeah, it's, it's the end.

It's hitting the numbers.

But there are a few steps before you want to hit the numbers.

And I think that you, with the data that you have, like the steps that you're getting towards that ICP for selecting that icp, that's what in the end made the decision for me to choose you over other agencies.

Larry.

I stopped doing it for over a year because I had a few agencies who were not delivering.

you started delivering.

I think this is the reason why.

Pretty.

Pretty straightforward.

Yeah.

so did you have any doubts before starting?

Yeah, definitely.

Like, every cult agency, like they are in the sales game so they can tell you like the things that you want to hear.

so that was my doubt.

Like I've done this a few times and a few times I've been let down and a few times where the start was really good.

And then at the end it like scaled down.

I, think with you guys it's exactly the other way around.

Like you were realistic about the things that will be happening in time.

And also, like the performance part, that was a good thing and now I think that it's delivering the results for the both of us.

Awesome.

Okay, I guess, at this point I'm going to pass over the mic to my co, founder mate.

Yep, I'll A few questions as well.

Yeah, thanks Steven.

Thanks.

Don't be too hard.

No, no, no, I promise I won't be.

Yeah, so I, I have some questions about the quality side in mind.

So we talked about like booking meetings, we talked about the icp.

But booking a meeting is one thing and the meeting being qualified is another thing.

So in practice, like how would you describe the quality of the meetings?

Like the average meeting that one second leads, books on your calendar.

Yeah, they're all good.

Like I think that's the biggest thing.

So like, you're seeing on LinkedIn, like the guys with the schedules, right, with all the demos plan, like their full week is only demos.

Like I had those weeks also, with in the beginning with Optimize, we had the same weeks, where 50% of the, of the leads were shitty and then 40% was maybe within your ISOB and then 10% was good.

now I only have to spend my time like on the leads that are really good.

Like all the 90, you can see it like in our CRM, 90% of all the demos that we're booking, they start a trial.

and yeah, then I'm coming back toward like the data part.

You can see that the data you're using to reach the ICP is the right data and we are at the icp therefore.

And therefore we have a really high convert converting rate towards our, from our demo towards trial.

Yeah, amazing.

I mean it's good that you mentioned the CRM.

And for those of you watching, we'll include maybe a screenshot of the CRM so you can see the actual stats.

How many meetings are booked, how many meetings are quality and apart, from quality, like many agencies and past agencies I worked with, for example, struggled.

Yeah, they may be booked quality meetings, but a lot of them not show.

And then you have to chase them and chase them and then that's burden on the client and the agency as well.

So when it comes to the show operates, are we satisfied with how those have been so far?

Yeah, definitely.

I think that's Due to the personal approach, like a lot of other agencies start talking about, reminders can only follow up as a Mess, follow up, etc.

And I think just because, because we're again because we're at that icp, they know they have a pain, we have the solution and because we, we did the message very personally, and really relevant, like we engaged with the, with the prospect.

I think that's the reason why people show up without all the hassle and the first like sending them three SMS and five emails to make sure they got in a call.

Yeah, yeah, I mean of course, yeah, we pay extra attention to pickwall off and delete before we book it and hence the lower amount of no shows.

And on the other hand like do you find that the leads, I mean of course you've closed some leads so far for the ones that you did close.

Have you find it's been easy for you or did you find it hard to actually get some revenue out of those guys?

Yeah, for me it's for this product.

It's simple.

Right.

If I look at the other companies, so for me it's easy talking because the product sells itself.

Right.

We, yeah, the, the people that you got me in touch with, like those are the people there that, that know that pain and that need a solution towards that pain.

Yeah.

But that just for me you can imagine that for other companies if you're looking at like performance marketing, if, if you're looking at let's say you want to sell a service that really different than selling a product.

Like yeah, we're selling something that goes from A to B where it's all about effects.

that's something different than selling a service.

So yes, for me it's easy.

I don't know if that's applicable for everyone.

Yeah, that's a good way to frame it actually.

Okay, so I have a few more questions when it comes to the actual like, like hands on, being hands on in the campaigns and stuff.

So my question to you is how satisfied are you when it comes to optimization and tweaking that we've been doing with the campaigns?

Like do you feel like we've been proactive in making the right tweaks at the right time?

Yeah, I think that's the, that's definitely the best part.

There has been a lot of optimizations.

There has been a lot of adjustments within the texts or the messages that we're sending.

And I think that also like it involves, it's a two way right like if I'm saying, okay, good luck and you do your thing, then this entire thing would also not have worked.

Right.

Also, I'm sometimes too skeptical or maybe too critical, but I think that's a good thing.

Yeah, yeah, of course.

It's a two way street.

Like, you know the product the best, we know our service the best.

So if we both put in effort, of course it will be the best case scenario.

And when it comes to the comms, like, not only the tweaking, the optimizing, but the communication, like, are you satisfied with how we're communicating with you?

Like how transparent we are?

And also, do you feel in the loop consistently?

Yeah, man.

Like you texting me on a Friday night when I'm with friends too.

Yeah, yeah, yeah, sorry about that.

I'm angry.

I have, angry friends for, then responding to your message.

But that's the, that's the kind of support I'm looking for, man.

So.

Yeah, that's good.

Okay.

Perfect.

Perfect.

Lovely.

Here.

I mean, I do have some, interesting question, like, was there anything that surprised you about working with us?

It can be both in a negative and both in a positive way.

Like, is there some place where we exceeded expectations, Someplace where we didn't meet the expectations?

Like, honest answer.

I think let's start with the negative and then with the positive.

So I think the negative part was that I was seeing some messages where if you would have looked with the human eye on your building systems, and if you've looked to some messages with the human eye, then you would say, okay, why are we sending this message?

You can see straight away from that.

That did not fit.

If you look at.

And then we're going direct.

That's also directly the positive part.

If you look at a regular agency, the percentage of messages that you're sending it, that is not relevant.

Like so small that it, that it, it does not matter even, because you know, like the product, we know which ISP we need, we know which product, which title someone needs to have, which products they need to use on their website.

And you know that so well that like in, let's say 99% of the cases we're sending someone a message, I'm definitely not afraid to put my own name in it because I know it's relevant for the people that we're sending that message towards.

And what you also see often is that people use like different profiles where they, where it's not related to their brand or even not related to.

You cannot like, find the person behind the account because they're like, sending out so much messages to see what sticks.

And I think that I'm trusting you guys to use my own profile says, enough about the relevance that you're putting into your Alphabet.

That's a very good way to frame it, actually.

And it directly leads to my next question, which I think you answered it with this one, is that if you could change one thing about the way we work, what.

What would you want to do better?

So I guess it would be Even eliminating that 1% of the messages that are not of it.

Or is it something else maybe?

the only thing that I'm really curious about is like, what could be.

Also really interesting for me is that what could be.

I'm thinking of it right now, so maybe that's good feedback.

Is that, like, you're getting a lot of insights on which messaging is working well.

Right?

You know which message does not work.

You know which.

Yeah, yeah, we're spending a lot on meta.

We're spending a lot on Google Ads to get, leads.

Like, we could use what you're using in your messaging also for our, beta advertising to see which pain points stick the best or the best cdr.

In your case, the response rate.

In my case it's cdr.

That's a very interesting twist.

So, yeah, but I don't know how to systemize that.

So you need to like, you need to show me in your dashboard.

Like, okay, these are the in notion.

We have like all the messaging for ICP and maybe you can show.

Okay, this one is working the best.

Or.

Yeah.

So basically Sigma.

Now which angles, and which approaches, like, despite all of the other ways we like filter, so despite location, despite, you know, platform, just the best core messages that have performed well.

Yeah.

Okay.

Yeah, Yeah, that's a good point.

That's a good point.

Of course.

Yeah.

And a good idea.

Like, yeah, productive conversation so far.

Which leads Me to my final question.

If another like SaaS, founder or agency founder is considering to work with us is on the edge, what would you say to them?

If he came to you and asked Vince, like, should I work with these guys?

And why?

What would be your answer?

Yeah, definitely.

Give it a try.

Definitely.

Okay.

Okay.

We will.

We will.

Perfect.

I have a bonus question.

Okay.

How difficult were the questions from.

From this interview?

Again, what was the question?

How.

How difficult did we make this interview for you?

it was really simple.

Yeah.

you should make it more hard next time.

Okay.

Then we might have to do a retake.

Yeah, okay.

No, perfect.

Perfect.

Yeah.

Thanks a lot, man, for hopping, on.

No problem, man.

Show me the final result.

I'm curious.

And Yes.

Thanks a lot, man.

Take care.

Bye.

Bye.

Bye.

bye.