Kazeem Sarumi shares his journey and explains why he calls himself and others in the online education space 'digital suppliers'. He draws parallels between economics, supply and demand, and the value of service in business.
Chapters
00:00
Welcome and Introduction
Introduction to Kazim Surumi and the digital supplier concept.
00:49
Inspiration from L. Nightengo
The quote that inspired the 'level of service' principle.
01:19
Economics and Supply/Demand
Connecting economics, supply, and demand to online education.
02:14
Online Education Industry
The growth of the online education industry and personal journey into digital marketing.
03:00
Logistics and Digital Supply
Past experiences in logistics and their connection to being a 'digital supplier'.
04:07
Diverse Experiences and Marketing
Reflecting on various jobs and learning marketing through friends' businesses.
04:38
Online Courses and Information
Thoughts on the value of online courses in the age of abundant information.
Transcript
00:00
Hello there and welcome to my website.
00:03
My name is Kazeem Sarumi and you are on the digital supplier dot com.
00:07
Just wanted to let you know a little bit about myself, who I am, bit about my journey and why I have called this website my program, why I refer to people in this online education space as digital suppliers.
00:23
So I actually start there.
00:24
And once upon a time, well not too long ago, actually probably about three years ago, maybe two years ago, when I was, you know, learning about digital marketing and going through my self development journey as most people do, I came across a quote from someone who some people would call the grandfather or inventor of the self development movement.
00:49
Maybe not the inventor, but someone else had a great impact on it named L.
00:54
Nightengo and he said something that just has never been able to leave my mind since, which is that your rewards in life will be in direct proportion to your level of service.
01:06
Simply meaning the more you serve people and the better you serve them, the more you will be rewarded.
01:11
It's almost like a direct correlation between your rewards and the way you serve people, the amount of people you serve.
01:19
And it also takes me back to economics, something I learned from the ages of 16 to 18 when I was in college.
01:27
College being college in the UK being different from university in the us it's just before going to college in the US and before going to university in the uk, I know it's different.
01:42
And economics was quite interesting because you don't just learn about supply and demand, you learn about everything to do with supply and demand.
01:51
You know, economics is this thing called the equilibrium where supply meets demand.
01:56
And I think that's another reason why I've been able to understand business and entrepreneurship and selling information or courses or coaching or online education in general.
02:08
I've learned a lot about that and been able to look at it from the lens of supply and the demand.
02:14
So I don't know if you've noticed but this is a massive industry, it's a massive space.
02:20
if you go check the stats, it's that, you know, online education is going to continue growing.
02:26
It's going to hit billions and billions.
02:28
And I was a bit fortunate to only come across, digital marketing, the whole thing about building an agency or helping people get more customers, more leads, more sales.
02:39
I only started learning about that in November 2022 when I bought my first agency course.
02:45
And in that time, I was also coming off, you know, some odd jobs I used to do when I was a bit younger.
02:53
Warehouse jobs, delivery jobs and a Lot of that was to do with again understanding supply chain and logistics and how things move.
03:00
So it's like I've had a lot of different experiences in my, in my life and that has all come together and allowed me to come up with the name, the idea of being a digital supplier, right, Somebody that meets demand with supply.
03:16
And you do this in the online space and in the online education space.
03:21
All you're really doing is supplying people with the problems, the solutions to their problems.
03:28
And once you look at it that way, you realize why you should be rewarded for your service.
03:34
And I look at that business or this business model from the lens of maybe somebody that has a logistics and supply chain business just because of all my experiences working in warehouses or as a delivery driver, where at its very core it's still about serving people and getting things to people, on time, in time, in a good condition.
03:56
And so again I'm pretty much just speaking about not just my story, but my, the way I think about things, the way I think about this amazing business, but a little bit more about me.
04:07
Again you probably heard a few things there.
04:08
Like I've worked quite a few odd jobs in my life, quite a lot of jobs actually for different people.
04:12
But it's typically in the logistics space, warehousing, driving, a lot of driving jobs.
04:18
And I've had a, few experiences where I've managed to help work with a few friends and family that have like, you know, small businesses and you know, like they're doing creative stuff.
04:31
A lot of creative friends I have.
04:34
So that's also allowed me to learn a lot more about marketing as a whole.
04:38
And then I've taken a shit ton of courses, excuse the language, but I've taken quite a few courses, not too many in terms of like, you know, like high ticket programs.
04:47
I only really had to buy one of those to realize they're not really worth it.
04:52
Especially now in 2026 where information is abundant.
04:55
But even back then when I bought mine 2023, I realized I didn't really need to go through one of those programs, at that time at least.
05:06
maybe something like that would have been better down the line as my first, because then I feel like there's a lot of accountability that you get from such programs which teach you how to like, you know, start a business where you're helping people generate leads or you know, market themselves, advertise themselves.
05:31
So yeah, I've definitely taken a lot of quote unquote, lower Ticket programs and like pieced everything together myself.
05:40
one of the best programs I've been a part of is a $7 a month ADS mentorship which is absolutely phenomenal, would recommend it to anybody.
05:48
I actually have an affiliate link for that.
05:50
In fact, you don't even have to use my affiliate link for it.
05:52
I'll give you the link to the program regardless and just tell you, hey, like you don't even have to buy through that link.
05:57
But to learn Facebook advertising copywriting, principles of advertising in that way for such a low amount, and then adding all the other knowledge that I've been able to get from other courses or other communities that I've joined and all the free information online, I think that's been really good.
06:13
And it's what has allowed me to really understand why again, I believe in this whole thing of serving people and being rewarded for it and then letting people know about your business, letting people know about your, brand, your services.
06:31
And you can only do that through advertising, and putting your word out there that you know how, how to help people, you have solutions for people's problems.
06:41
So yeah, that's that's a little bit of why I've called this website, this program, what it is.
06:51
And that's a little bit about me and my journey into this.
06:55
Apart from that, you know, I was 11, 12 years old when I first started selling stuff in the school playground.
07:02
And by selling stuff I mean snacks and you know, sugary treats, which isn't good for people.
07:07
But hey, at that age your stomach just handles things differently, doesn't it?
07:11
so yeah, I was selling a lot of donuts, sweets, drinks.
07:17
Got to a point where I was 15, making £100 in profit every week with my friend, just me and him selling all those snacks in the playground.
07:25
And that was probably what introduced me to sales in such a unique way.
07:30
And learning about persuasion, learning about, you know, just how you can, how you can sell things to people even when they might not actually want it at first, but you know that deep down inside.
07:49
Again, coming back down to the whole thing of serving them, I mean, you can't get snacks in my school at that, at that point in time until after school or before school.
07:56
So, so once you're there it's almost like, well, hey, I've got what you need.
07:59
If you don't want it, then fine, but you probably are going to be hungry at some point in the day.
08:04
So just that process of persuading people that you can Actually solve their problem.
08:10
Right.
08:10
And you're always there showing up consistently day after day, Monday to Friday for about two years.
08:15
Right?
08:16
At least two years.
08:17
And again that snowballed into me turning 16 and going to college to learn about economics.
08:23
And then that expanded my, my view, my worldview, you know.
08:28
And yeah, you know, I went to university, studied banking and financial planning.
08:34
Did not think I wanted to become a banker whilst doing that, that degree.
08:38
Financial planning to me was more of a life skill.
08:40
Again, didn't want to really become a financial planner.
08:43
But what was interesting is that over the years after graduating, started a clothing brand in 2019 with no intention of making it like big or global, but more so as like a project, a creative project.
08:55
and that was really fun as well.
08:57
That was when I actually bought my first high ticket course, actually before I even learned about agency.
09:03
That was $3,800.
09:06
I got it, I got it down from $5,800.
09:09
I think they always, you know, we're gonna sell it for that look that much cheaper.
09:15
Actually there's a term in economics called it's not predatory pricing, it's discriminatory.
09:25
I think it might be discriminatory pricing.
09:29
Long story short, you basically choose or select how much you want to sell something to somebody for, which is, you could argue the ethics behind that.
09:38
But if somebody has way more to spend and you can charge them more, would you.
09:43
Again, this is, we're going into ethics here.
09:47
but yeah, that was just something that I was thinking about because I got them down from $5,800 to $3,800 to learn about how to build a print on demand clothing brand, or print on demand business.
10:00
And that was like my ex, my first exposure to the online education space.
10:05
This was all the way back in 2021.
10:06
I didn't even have the full amount I leveraged credit at that point in time because I knew it was something I really wanted to learn.
10:13
I was in pain.
10:14
Something, you know, I talk about in some of my videos and that everyone will talk about in marketing.
10:19
It's like I was in pain.
10:20
I felt like I had a massive problem that needed to be solved and that was getting my clothing brand off the ground.
10:24
And I couldn't find any information I was good enough to help me do that.
10:28
And you know, I fell into that, into the marketing that was coming from those people.
10:33
And it was good.
10:35
They gave me a lot of free value.
10:37
lead magnet.
10:37
I bought something for like a dollar for them, which was really cool.
10:40
They was doing webinars all the time like, and again at this point in time I didn't really understand what they was doing until 2022, about 19 months later that I really understood.
10:56
so this is how it all works, right?
10:59
And I actually found it valuable from there on in I knew that online education was something I was just going to grow and grow and grow because to be able to find the right education outside of the traditional education space, it's not easy.
11:15
Even now where there's like loads of people saturation, right?
11:18
There's so many people offering coaching services, mentorship courses, information, etc.
11:22
Etc.
11:22
Etc.
11:23
And people say, but information is free.
11:24
But yeah, information is free, but has it been packaged together in a way that you can understand it?
11:30
That's one.
11:31
Number two, even when you do have these things, free six hour YouTube courses, are they leaving stuff out that they only reserve for their mentorship and their one to one coaching?
11:41
110%.
11:42
Right?
11:42
That's the whole point.
11:43
and you know, are you getting that accountability, are you getting that one to one, service that one to one time, that is what will never ever stop.
11:53
Coaching will never die.
11:55
Consultancy will never die.
11:57
Even with AI, even with technology getting more advanced and people being able to have access to, to information for free, etc, etc, etc, there's always going to be a critical information edge.
12:10
someone was able to help me recently, really like confine what it is that people are doing here in the space down to two words, critical, information.
12:26
When you know way more than somebody else about something, you have way more context, way more experience on it, you just know more than they do.
12:34
It's as simple as that, right?
12:35
And you know how to apply that information in a way that is actually conducive to that person's benefit or I don't even know if that makes sense.
12:43
But you know how to apply that information to their situation better than they do, right?
12:53
So your critical information is what's going to lead to their success at the end of the day.
12:58
And that is why I think coaching consulting, one to one mentorship is never going to die.
13:04
Never.
13:05
Saturation, good thing.
13:06
It means people are willing to learn, people are buying, the industry is on the up.
13:11
Will it fizzle out one day?
13:13
Again, I don't think so because humans learn from humans.
13:16
and I have like a saying where I say nothing is alien in a sense that yes, like people can claim they know everything or they have access to all the information.
13:25
But again are people willing and bothered to actually go and figure things out for themselves?
13:29
Most of the time, no.
13:31
We all have to figure things out for ourselves in general.
13:34
But a lot of time we want the fast, the fast track.
13:37
We want someone to guide us, someone to take us where we haven't been before so that they can help us with all the unknowns.
13:43
So I can speak about this for a long time as to why online education is never going to die.
13:47
Coaching never going to die, consulting never going to die.
13:50
even with the AI stuff there's going to have to be people teaching other humans how to use it.
13:56
You know what I mean?
13:57
So yeah, I mean again this is, I feel like this is less of an about me and almost more of just me, like just speaking about what's on my mind right now, but what has been on my mind throughout my journey and my lifetime.
14:09
Especially from like the age of 16 again when I've been first exposed to economics and you know, how businesses operate, especially in an online space.
14:25
as the years progressed and I started to learn about online business and agency and all of that stuff, which was mainly after I graduated from uni 2019.
14:36
It's 2026 now, so I'm 27 years old.
14:38
And yeah, it's been a journey from about 21, I would say to 27 to really understand ways I want to do, what impact I want to have.
14:47
And, and yeah, this is it, this is what I'm trying to do.
14:49
I'm trying to help people understand that they can indeed be rewarded for their service as an online digital supplier.
14:56
Somebody that supplies people with transformations, with help, with guidance of assistance because that is what the human experience is.
15:02
We learn from each other.
15:03
And if you feel like you're in a saturated space, you're right.
15:07
There are loads of people.
15:08
Again, another economics term I can just throw at you here.
15:12
Perfect competition.
15:13
It's when there is no barriers to entry in your market.
15:15
Everyone's selling pretty much the same thing.
15:17
The only thing that differentiates your products from your competitors product is some sort of branding.
15:23
And branding as we know is about in most cases the personal brand of the founder or the culture that is, you know, the culture that that business or that brand pushes out there a lot of time when you're a one person business that all has to do with you.
15:40
Your culture, your morals, your values, your mission, what you believe in and what you're portraying.
15:47
And we can't deny that.
15:48
So honestly, maybe I should write a better version of this about me.
15:57
but I hope that that's given you a bit of insight into my mind, how I think some of my history, some of my experiences so far.
16:04
And I'll probably, you know, film this again at some point.
16:10
you know, maybe when I've grown a bit more as the months go on.
16:18
yeah, I think that's about it.
16:21
I don't think there's really much else I can say for now.
16:23
I hope you make use of everything I have to offer, whether that's the free community, whether that's my YouTube videos, whether that's, you know, if you've come from my Instagram, whether that's from, you know, wherever you've come from.
16:37
And, yeah, don't forget, your rewards in life will be in direct proportion to your level of service.
16:44
We are operating in an online space where we have the potential and the ability to help people from across the globe.
16:50
Crazy.
16:51
Honestly.
16:52
And a lot of the time that's just getting on a camera, talking about how you can help people, advertising yourself, promoting yourself daily.
16:59
That is one thing that I've basically added to my vocabulary or like my lines of saying things I say often.
17:08
If you're not advertising every day, it just doesn't make sense.
17:11
How can you say you're a business owner, your business exists to solve problems.
17:15
That is something you and I can agree on, I'm sure.
17:18
And so if you're saying you have the solution to people's problems, you should be telling them about that every single day.
17:24
And the quickest way to do that, of course, because you can't be everywhere at once unless your videos are everywhere at once.
17:32
Paid advertising, organic, social, and just putting yourself out there.
17:37
So with that being said, again, make use of the free community.
17:40
That's what you're going to do.
17:42
you can always see how we can work together as well.
17:46
And I'm going to post a lot of YouTube videos, a lot of content, and I'm also going to actually write as well.
17:52
I'm going to have a newsletter.
17:53
So sign up to the newsletter.
17:54
Somewhere on this website there's some way to get signed up to the newsletter.
17:57
If you join the community, you'll be on the newsletter automatically.
18:00
And yeah, because I like writing.
18:03
That's another thing about me.
18:04
I really do like to write.
18:05
I don't write nearly as much as I should.
18:07
I love to read.
18:09
Yeah, I mean, you'll learn more about me as time goes on.
18:13
So I hope this has been a good enough about me.
18:16
Video.
18:16
I'm not even sure if people do this anymore, honestly, but I thought it would be good, you know, to have an about me section on your website where someone can actually sit down and just feel like, hey, like this.
18:23
Like, this dude is actually just telling me some shit, like, about how he thinks, what he's been through.
18:30
And, of course, if you always, ever get to know me personally, I could tell you some of the horror stories or the war stories.
18:36
Nothing too drastic has happened in my life.
18:37
But some shit has happened to all of us.
18:39
Again, some shit has happened to everyone.
18:42
Okay?
18:42
Good and bad.
18:43
So, yes, welcome to the digital supplier.
18:47
And I have to say yet again, never forget, your rewards in life will be in direct proportion to your, level of service.
18:57
And with that being said, welcome.
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Who is Kazim Surumi? A Digital Supplier's Story — Tella