Automate Outreach with ConvertMate 🚀

Today, I'm going to show you how you can use convertmate's brand mention and backlink outreach feature.

This is honestly one of my favorite features.

because it's going to automate your entire outreach process.

no more manual writing dozens of emails or hunting down contact information.

We're talking about generating bulk email campaigns that are actually personalized and effective.

Let's dive in.

To get started, take a look at your left bar and click on Outreach.

Once you're here, you can set up your outreach manager settings and ensure that you have the right target country and language, email tone of voice and custom instructions.

This is very important to ensure that the outreach is done exactly like you imagine it.

Once you have set up your outreach settings, you can start a new discovery.

The way we lay it down is to start with the goal first.

You have two types of goals here.

The first goal is either to get brand mentions and backlinks or or you want to promote a specific page, product or service.

In this example I'm going to go with the brand mentions and backlinks.

and I'm looking to get mentions in the US and in English.

Most of the time when people do outreach to get a mention or a backlink, there's an issue in the reason why people should link to them.

You should always ask yourself, why would this person care about my brand or services?

And secondly, what's in it for them?

In this example, why should they mention your brand or page?

I'm going to say we handmade 100% of our home decor items in our family run factory in Mississippi.

Let's imagine this brand has an affiliate program and I want to promote this.

in here I have the reason why they should care about us and the incentive for the person we're reaching out to and what we're going to do next is to generate topics that are in line with our brand messaging and people talking about us.

All right, so these topics here are for the website that I mentioned earlier.

With the incentive and the reason why they should care about your brand.

You can decide which topics you want to select.

I'm going to pick luxury home decor accessories, model coastal wall art and premium home lighting ideas.

we are asking you here to select at least three topics so we have enough data sources to start the outreach.

Once that is done, you can click continue.

Here's the breakdown page where you can see how much credits you're going to need to use to be able to perform the research that we're about to start.

Each source costs five credits.

depending on the number of sources you want us to fetch, you can decide how much credits maximum you want to use.

In this instance I'm I just want 50 sources which will cost me 250 credits.

And when you're happy with the number of credits that are going to be used, you can just hit continue.

You have a discovery name here, the objective, the target, the value proposition and the incentive.

This is more a recap over what is going to be started as well as the three topics that we selected here.

Here we go.

I can click on start discovery.

All right, in a few minutes here you'll be able to see all the websites that we identified as potential sources.

for a brand mention or a backlink.

Let's give it a few seconds and we'll be right back.

As you can see, we can start to see some sources appearing here.

the way we lay down is to have the few columns we have the source, the contact details which is going to come in the next step.

The status and the type.

The type is very important to identified what kind of source the website is.

Is it a news publisher, is it a blogger, is it a review site, Is it a competitor?

Because we want to avoid ideally sending outreach messages to competitors.

So we track that as well directly in our source fetching The way it works is pretty simple.

We have a four step process.

The first step is to get the sources based on your domain incentive and core offering.

The second step is to find the contacts, the most relevant contacts within the companies that that have written the article that you're targeting or the page that you're targeting.

The third step is to generate the email sequence based on your incentive, the actual page.

So what we do is we also crawl the page that is talking about the topic that might be of interest.

We we find out potential gaps in the content so that you can have a real added value and we personalize the outreach emails to the person.

We won't talk the same way to a VP of a huge company and to a local blogger.

So we also adapt the messaging based on that.

we got 53 sources here.

And the next step is going to be to find the contacts for those sources.

I'm just going to click on find contacts for all sources and we're asking you an important question here.

Do you want to also find the contacts for your competitors or or you don't.

By default, we don't include competitors, but sometimes, in some very rare cases, you might want to include them.

So I'm going to exclude competitors for now and only focus on the 25 sources that are not competitors and have written in topics that I care about.

So I'm going to hit confirm and start.

Now as you can see, we have a few skipped here.

Those are, competitors that we automatically skipped from the outreach process.

So you don't have to worry about sending emails to people that are competitors.

All right, so from the 25, I think contacts, that we had that were non competitors, we have 14 contacts with their email details.

Let's look at this one for example.

Joanna.

This page summarizes everything you need to know about the article, the contact, and why it would be a good idea to outreach to that person.

You have a real time description of the page, the contact method.

This is how we found the contact and the reasoning why, this was estimated not to be a competitor.

We also show you other people in the company that we have fetched.

But and we have chosen Johanna because she's the most likely to respond to the outreach email because she's the editorial director of the company.

Let's go back here.

I'm going to generate the emails for all sources and we'll take a look at some of them so you can find out how we generate those emails.

Again, we make sure that you are still in line with the offering and the value proposition that you will provide to the people.

You you are free to change them in the last minute, but I'm going to keep them as is for now.

Then I can click on generate emails.

The email generation will just take a few minutes and we'll be right back.

the email generation is still running, but we have our first email ready here by Joanna it's very important that before we generate an email we do an analysis of the content on the page, Which is the first step we take.

Before creating the email, we look at the overall data of the page.

So we crawl the entire page programmatically to find out exactly what they're talking about and not something abstract because we have the title.

So we look at the entire content of the page.

Once we have the content of the page, we look at the person who is supposed to receive this email And we merge these two very important parts of the context to generate a personalized email based on the person that we are reaching out to and and the page that we saw.

you don't even need to worry about warming up inboxes, buying subscriptions, etc.

Because we handle the infrastructure of the email sending part and you will receive an email every time the prospect responds to you.

Therefore you don't really need to manage your inbox, etc.

You will receive a response and you'll be able to reply directly to the contact via email.

We also manage the follow ups for business and enterprise customers where we handle the full service which is from the outreach to the follow ups, to the tracking of the links, etc.

And that's it.

Now you know how to automate your brand mention and backlink outreach like a pro.

No more spending hours crafting individual emails or wondering if you're reaching the right people.

Convertmate handles the heavy lifting while you focus on creating amazing content.

Give this a try with one of your best pieces of content.

I think you'll be amazed at the response rate.

And remember, If you need any help, just click the help button in the bottom right corner or reach out to our support team.

Happy outreaching.

Bye bye.