Jye de ZylvaFeb 23, 2026

Gretta - content review

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Gretta - content review

Jye de Zylva

This video details how a creator with a large, old account and a ghost follower problem regained confidence and momentum. The strategy involved recreating past successful content, focusing on simple product ideas, and leveraging existing brand deal opportunities to re-enter the market and stop follower loss.

Gretta - content review

Jye de Zylva

This video details how a creator with a large, old account and a ghost follower problem regained confidence and momentum. The strategy involved recreating past successful content, focusing on simple product ideas, and leveraging existing brand deal opportunities to re-enter the market and stop follower loss.

Chapters

00:00

Account Analysis

Overview of an old account with a large audience and ghost follower problem.

00:51

Content Strategy

01:07

Recreating Content

Transcript

00:00

Okay, so this is an account that we have been working on for a couple of months now.

00:04

it is a very old account with a very large existing audience.

00:07

She has a huge ghost follower problem, and one of the main reasons she hasn't been posting at all was her lack of direction and confidence to re-enter the market.

00:16

You can see here, 6— 3,800 posts, huge amount of, content from a very long time ago.

00:25

Some of her best performing posts, you know, 3, 4, 5 years old.

00:28

So she has a lot of— or had a lot of momentum, I should say.

00:32

But the issue was trying to reenter the market.

00:35

Now, due to her existing account and the way that it was set up and the content that she had previously posted, she was hemorrhaging followers every single month.

00:44

Like, even when she was posting stories, she was quite active on her stories, she would continually lose followers week on week, month on month.

00:51

So one of the first things that we did was we started really small.

00:55

We just looked for past performing videos and angles that we could recreate.

00:59

Some of these we identified were the million-dollar product ideas and then the $5 million product ideas that I'm too busy to launch.

01:07

So very simple to, to execute on, but it was identifying how we could actually get the ball rolling and get some confidence back into this creator so that she could then start to scale from there.

01:19

The other thing we looked at, and this is mainly on her part as well, but there were a lot of brand deal opportunities that did align with her personal brand.

01:28

She had— she gets lots of opportunities for personal brands, just, for brand deals purely based on the size of her account, but she hadn't actually taken any of those up yet.

01:36

So by bringing us on board and also taking on the opportunity to take up a brand deal or two, she was able to build some more confidence.

01:44

She was able to motivate herself to start posting again.

01:48

What we also did was we create— we created or reused past lead mags to generate engagement.

01:54

Okay, so she had a lot of really good useful lead mags that she'd use over a period of time.

01:58

She also had some that had never been used before or were relevant to be updated to 2025 and 2026.

02:05

So we did that as well.

02:06

And then we leaned hard into opinion and idea-based content.

02:09

So this is very much opinion-based, is very much idea-based.

02:12

These are the things that allow her to stand above from everyone else.

02:16

So there are lots of female entrepreneurs, there are lots of e-commerce experts, but there are very few people that can take all of that expertise and then give it a fresh or a novel or a new idea.

02:27

So we're putting her lens on the world, how she sees things and how she's able to execute on them, how she's able to bring them to life, and how she's actually able to re-engage past, like ghost followers and old followers as.

02:42

In the couple of months since we've been working with her, she gained 7,000 followers.

02:46

She has started to blow up again.

02:48

As you can see here, we've had some really great examples of winning content, and she's able to take on more brand deals now as well.

02:55

So a big part of her posting strategy and the way that she's making a lot of money is purely through the brand deals.

03:03

So she covers all expenses from working with us, but she also was able to make really large profits on the brand deals as well, which is great for her.

03:11

And the business.

03:12

The whole content strategy revolves around a simple and repeatable filming structure.

03:18

Now, a couple of things that she's actually being able to execute on now at a really high level is she's bringing the ideas, and then she has a really clear framework on how to execute on it.

03:27

So how are we actually going to bring it to market, and what does that look like for her audience?

03:31

She's found her niche and branding through iteration.

03:34

So she's got some really clear styles, the colors, the fonts, everything that she likes and is working really well.

03:39

And she's starting to build a huge email list to increase her brand deal value and introduce secondary offers.

03:44

This is something that's not thought about a lot, but when you have an audience already, or when you try and build an audience, the secondary part of that— and almost the more important part— is thinking about how you're capturing emails and how you're actually going to own that attention.

03:58

Social media is just one part of the puzzle.

04:01

You actually have to try and get those people off of social media because she doesn't own her Instagram.

04:05

No one owns their Instagram.

04:07

You own the account, yes, but you never actually own that fully.

04:10

You never own that audience.

04:11

So by pushing people off of Instagram to sign up to her email list, she is able to not only go to brands and say, hey, well, look, I've got this massive email list as well.

04:20

I can push some of my content to my email list, even more valuable because, you know, you're going to get incredibly high open rates.

04:26

The secondary effect of that as well, she's able to think about and start to map out secondary offers different business models, different unique products that she wants to push to her email list who already know and trust it and want to buy from her as well.

Gretta - content review — Tella