Dog Farm Days - winning format review

Okay, so this is a small business and personal brand obviously that we started working with a little while ago.

Not working with them any longer for a couple of reasons which I'll run through, but I will show you the results and the past wins across the board.

First issues that we came across were inconsistent posting, no clear winners, and no repeatable formats and styles.

So every single day he was posting something different, there was varying results, and he had no understanding of how to position himself in the market.

One of the first things that we identified were the outliers.

So I could see the unique counterposition in the market was that he has this giant school bus that he was picking up all the dogs on.

Giant yellow bus, very unique, very hard to recreate.

So this was his unique counterposition in the market.

It was outperforming everything else already.

Every time that he had posted about the bus or had featured the bus in the videos.

It was a very clear indication that this was the format and this was the outlier that we wanted to do.

So we lent hard into the bus content.

We built repeatable hooks and made it simple to film, like, with the hooks that we were using.

And then we installed an editor as well, just to take some of the time off of his plate.

He was already filming.

He had gotten to a certain point where he could understand the content that he needed to capture, but he wasn't quite there with the editing.

The result of that, as you can see, the post started to blow up.

We posted the same things over and over again, different hooks, slightly different text hooks, slightly different visuals.

But all in all, every single time that you could see the visual of the dogs on the bus, we could see the effect on the content.

You know, there's a clear correlation between when we came in to start— when we came in to start working with him and the difference on the style of content.

Everything here was very much about the dogs and them running around the farm and the doggy daycare.

The minute we introduced the consistency of posting about the dogs over and over again on the bus, that is, you can see a massive uptick in content performance.

So in the two short months that we were working together, his waitlist got too big that he could not take on any more clients.

We had to pause all new clients, had to stop posting for a period of time as well, grew 7,000 followers and reached 450,000 new accounts in just that short amount of time.

So very clear, very simple, couple of clear easy wins that we were able to achieve with this, particular person here, which is Dog Farm Days.

In a unique niche in itself, but, we were able to create a really repeatable and easily effective content posting strategy with him.