Neal MannFeb 20, 2026

How to one shot creative briefs

2views

How to one shot creative briefs

Neal Mann

Learn how to create effective creative briefs in seconds using an AI assistant. This video demonstrates how to generate briefs for ad campaigns, ensuring clear communication with creative directors, agencies, or freelancers, and avoiding misinterpretations.

How to one shot creative briefs

Neal Mann

Learn how to create effective creative briefs in seconds using an AI assistant. This video demonstrates how to generate briefs for ad campaigns, ensuring clear communication with creative directors, agencies, or freelancers, and avoiding misinterpretations.

Chapters

00:00

Intro to AI Briefs

Introduction to creating briefs with AI

01:07

Setting Context

01:42

Ad Objectives

01:53

Creative Brief Review

03:03

AI Brief Benefits

04:02

Conclusion

Transcript

00:00

Hello everybody.

00:01

obviously a big part of what we're doing is openly talking about how we're building NOAN with NOAN.

00:05

And, I wanted just to show you something because I think a lot of you are gonna end up working with agencies or freelancers at certain points, and you're gonna be doing things like creative briefs.

00:16

Now I've just got off a call with James Cooper, who is one of our advisors and our creative director.

00:22

if you've seen one of our webinars, you know, James was on the AI Native Founders Bootcamp.

00:27

We were talking about the fact that we have a gap in our paid advertising right now.

00:31

We have our brand campaign, which is doing a lot of heavy lifting for us and landing the pain point and getting people through to understanding facts, not fiction, and how to build that way.

00:41

But what we're missing is some conversion messaging.

00:44

And so as a result, we were talking about the fact we need to do a tier of conversion, conversion messaging.

00:51

And so As a result, I've done a brief for James with notes.

00:55

I've dropped straight off the call.

00:56

I've jumped into the assistant and I've just said, I need to create a brief for James Cooper as our creative director for a pillar of ads for our advertising campaign.

01:05

Now, if you remember, when it comes to working with the assistant, the first thing to do is to set the context.

01:10

I've done it right there.

01:12

I've then said we need 2 adverts, so we know we're going to need 2 different types.

01:15

And you'll see why in a second.

01:17

They're designed to drive conversion for people who've either seen or engaged with our awareness campaign because we're retargeting.

01:23

These adverts are designed to do two things.

01:24

And then I've gone through and outlined how we want one to drive people to book a call if they want to think about their case, their, their example use cases for, or they want to speak to me because of my experience of building an AI-native company.

01:38

One is designed to book a call.

01:40

The other is designed to tell them how easy it is to get their FAQ set up and get going.

01:45

So I've gone through and then just outlined these two different use cases, and I won't read the whole thing here.

01:51

but what I've then got is a one-shot creative brief.

01:54

This is absolutely perfect.

01:56

There's actually one line I took out and I'll explain why in a second.

02:00

Otherwise it's bang on and it's gone straight to James.

02:03

And this is a complete one-shot, you know, add one, book a call with Neil, built by a founder for founders.

02:08

We probably won't use that, but that's actually quite a good line.

02:11

James is obviously going to write his own copy in here.

02:13

It's got the key message that we're, we're trying to go after.

02:17

and then everything else and, and the brand connection to what we're doing.

02:22

And then the second ad type, which is get set up in seconds, AI that knows your business.

02:26

That's essentially the overarching theme.

02:28

Again, it wouldn't be the exact copy, but it's there.

02:31

And then, the key message that we're trying to deliver is there.

02:34

Now the only thing I took out is the visual for this, direction, which wasn't quite right, but it got, the fact that in this one they need to probably use my image, which I think is, is, is accurate and right.

02:46

And it's given example copy of like get up in seconds.

02:49

Run your business on facts, not fiction.

02:51

and then some creative notes.

02:52

So this has now gone to James.

02:54

That was it.

02:54

There's no other conversation.

02:56

It's a one-shot.

02:57

It's done.

02:59

he's now working on those ads for us.

03:01

So I wanted to show this because if you're an agency and you're briefing internally, it's very, very easy to do creative briefs this way.

03:09

You just need to remember you need to give context and then what you're looking at— looking for.

03:13

Similarly, If you are ever working with a freelancer, a designer, a creative agency, you should be doing briefs like this so that you're all on the same page.

03:24

We often see it that smaller businesses have a kind of wishy-washy experience when they're working with any agencies or freelancers.

03:33

You can keep it nice and tight now because if your facts are on NOAN and you're briefing somebody, there's no room for interpretation.

03:40

You can get a really nice clear brief done in seconds.

03:43

There's no barrier there.

03:44

And you can immediately hand that off.

03:46

Having come from the creative agency world, I can tell you even at a global level, often clients are not great at writing briefs.

03:55

you can solve that problem in seconds here.

03:57

So this is done.

03:58

This has gone to James.

04:00

I'll be back at some point to show you these ads that we create based on it.

04:04

But hopefully this helps some of you if you're working with anybody outside your business develop any type of creative.

How to one shot creative briefs — Tella