Video Analytics in Tella 📈

Grant Shaddick

Feb 10, 2026

Access detailed video analytics including summary stats, conversion funnels, engagement, views over time, viewer location, and traffic sources. You can also adjust the date range to compare performance across different periods.

Chapters

00:00

Video Analytics Overview

Accessing video analytics and overview of main stats.

00:30

Engagement and Views

Understanding engagement and views over time.

00:39

Viewer Insights

Drilling down into individual viewer data and traffic sources.

01:01

Account-Wide Analytics

Accessing account-wide analytics and top performing videos.

01:45

Playlist Analytics

Analyzing performance of specific playlists.

02:24

Beta Analytics Features

Details on beta analytics availability and features for Tella Pro and Premium.

02:49

Future Development

Feedback request for future analytics development.

Transcript

00:00

To access your video's analytics, head up here, click analytics and then you'll get this panel which has all the information you could possibly want about your video.

00:11

So we've got a summary of the main stats up here.

00:13

We've got a funnel breaking down how your video is converting from the page open.

00:19

So when someone clicks on your video's link through to the completion of the video, are they watching the entire thing or all the way through to whether they're clicking on your Call to action button?

00:30

If you have one enabled, we've got Engagement, so you can see how that is progressing throughout the video and we've got views over time.

00:39

You can also drill down even further into specific views.

00:43

Who watched it for how long did an individual watch it?

00:47

You can also see where they found your video.

00:49

So where did they discover your video's link?

00:52

Was it embedded somewhere?

00:53

Did they land on it directly?

00:54

And you can see where, where in the world your viewers are located.

00:59

But that's not all.

01:01

If you head to your overview in the sidebar, you see this option for analytics here.

01:07

And that will give you access to analytics across your entire account, all the videos you have ever made.

01:14

You can see the summary of your analytics up here.

01:17

Total views, unique views, average watch time, total watch time.

01:21

You've got charts to track the changes in these figures over time.

01:27

You've got your top performing videos, which you can drill into.

01:31

You've got your top traffic sources, which again, you can drill down deeper, as well as locations, even the specific cities that you are getting views from.

01:43

But that's also not all.

01:45

If you head over to your playlists and then open, open one up, you can look at analytics on a specific playlist of videos.

01:56

So you can see just how that group of videos are, performing.

01:59

So if I open this up here, you can see how these two videos in this help center experimental, beta features playlist is doing.

02:07

So I can see how that's tracking over time, unique viewers, where people are finding it, where those people are located.

02:13

There's a ton of really great insights buried in your videos and your playlists that now you can access with just a few clicks.

02:24

The beta version of analytics is live today for all Tella Pro customers.

02:30

And if you're on Tella Premium, then you get access to a longer history to keep track of your analytics, and you can drill down into the full set of individual viewers, traffic sources, locations, all of that good stuff.

02:49

Let us know what you think, tell us what extra data you'd like to see us track, what other insights you'd like to see us surface.

02:55

It's in beta, so we, are ears to the ground and want to make this the best analytics tool for videos on the market.

03:04

See ya.

Video Analytics in Tella 📈