Lukas Teply Marketing Markers

I loved that it can be really tailored to our needs, and at the end of the day it will help our colleagues grow as well our clients.

So this is why we chose your individual approach.

I think the main reason why we asked you for training is you will not find any better expert in our European region than you when it comes to LinkedIn ads.

My name is Lukas Teply, I'm one of the co-founders of Marketing Makers.

We are a boutique digital agency focused on paid search media campaigns, social media campaigns as well as data analytics.

So we support marketing with data-driven decisions, and our team really helps clients to grow in online marketing.

One of the areas that is becoming more and more crucial for us is LikedIn campaigns .

And that’s why we asked you if you could give us give us a training on LinkedIn Ads.

I have to say like in the past, when I tried some courses either as a team or individually, the outcomes or actions taken from those individual curses were much lower than we expected.

Firstly, they are very generalized.

So if you already have some skills in specific areas such as Facebook Ads or Google Ads, they may not be sufficient for you.

I also think that not every training gives you the opportunity to ask questions and tailored questions so it ends up being very generalized.

So we switched approach for trainings this year.

We now work with individuals who give our team trainings where we can raise the questions or send areas in advance.

So that way it can be really tailored to our needs, and at the end of the day it helps our colleagues grow, as well as our clients.

So this is why we chose your individual approach.

I think the main reason why we, really asked you for training is that you will not find any better expert on the Czech market or even in the European region than you when it comes to LinkedIn Ads.

Given your experience and I think your approach combining data, strategic approach and LinkedIn Ads on a tactical level.

So this is why we asked you.

We were very happy to have you at our session.

and I think it was great that you were able to change even the flow to adjust to our needs.

We were very happy afterwards because it was not like: "Okay, don't disturb me, this is my flow, send questions afterwards." But you were able to handle it flexibly, show things live, and this is what we appreciate.

This is what we expect from every individual training , if there is any question, you help solve it, and you do not wait like for two weeks to get the answer from the trainer.

I think it was very important to start with strategy.

I think you mentioned very nicely that sometimes the expectation is : "Okay, you start a campaign and results will come immediately.

That was more like back in the past, around 2011.

You started the campaign and immediately, you had some results.

Now it's much more difficult.

So it's important to start with strategy and to have a plan on your side with the strategy.

Right.

Because sometimes agencies or even freelancers, do talk to clients but if they don't align on client's sales flow with the campaigns, and don't get their sales team ready, it can be very difficult for you to get the result.

I think you start very nicely.

You didn't focus only on the nitty gritty stuff, like configuration of ads, but you looked at the big picture which a lot of people miss.

So it's very good that you keep reminding people of that.

I would definitely recommend you of course, depending on your capacity because time is always limited We can recommend you to any agency or even to big clients, Especially if they want to learn how to approach LinkedIn ads, what their strategy should be, and combined with real examples.

Not only, these "nice" data from LinkedIn itself.

, Especially the start in SaaS, and also understanding that it's important to follow the entire funnel.

So definitely not only for the agencies, but also for companies that are playing with LinkedIn campaigns.

Maybe they are stuck — you will help them find their way You will show them how they should start thinking if they want to run LinkedIn campaigns on very good level.