Dave JacksonJan 27, 2026

Tie it To the Audience

Tie it To the Audience

Dave Jackson·Jan 27, 2026

Learn how to craft a compelling pitch that resonates with your target audience and host. Dave Jackson from the School of Podcasting breaks down common mistakes and shares tips for making your guest pitch stand out, ensuring it's relevant and valuable for the show's listeners.

Chapters

00:00

Reviewing a Podcast Pitch

Dave Jackson reviews a podcast guest pitch.

00:47

Pitch Relevance Issues

01:38

Ideal Guest Pitch Criteria

02:09

Effective Pitching Tips

Transcript

00:00

All right, so this is how this would work.

00:01

You could say, I'll, just do one.

00:03

Hey, I'm Dave Jackson from the school of podcasting, where I plan, launch, and grow your podcast.

00:08

My website is blah, blah, blah, and then here I have a bad pitch.

00:12

Just checking in to see if you had a chance to consider my note about being a guest on your show.

00:16

So in this case, this person.

00:17

Notice you see her name?

00:19

I'm not saying her name.

00:21

from a company.

00:22

Now, if I wanted to, I can say building Linden Creek, but why not?

00:26

I could just say from a company.

00:28

Taught me a lot about taking risks, adapting quickly, and designing systems for creative entrepreneurs.

00:33

I work with franchise partners who never imagined branching out on their own and witness firsthand supportive communities can accelerate growth.

00:40

Okay.

00:41

My goal is to share the wins and missteps so your audience can avoid common pitfalls as they explain their own projects.

00:47

Which would be great if this show was about overcoming the common pitfalls of.

00:52

Of starting a business.

00:53

and I'd be thrilled to connect with listeners who are ready to combine, create vision, and with real operational strategy.

01:01

As always, thanks for all you do.

01:03

I'd be excited to hear your thoughts.

01:05

Well, my thoughts are I don't feel you connected your expertise to my audience.

01:11

This.

01:11

This pitch could go to any show about businesses.

01:15

It's not.

01:16

You're not.

01:17

I need it like.

01:18

Like a, no brainer.

01:20

This information that I have will make your audience just giddy, giddy, I tell you.

01:26

And right now I'm like, I don't think you listen to the show.

01:29

I don't think you know who my audience is.

01:31

You think they're entrepreneurs, which they kind of are, but not always.

01:35

And so that would be my goal for this.

01:38

Also, you mentioned your company.

01:40

There's no link here for me to go check that out.

01:42

That would be that because.

01:44

And then you go.

01:45

My show is the school of, podcasting, where I help people plan, launch, and grow their audience.

01:50

@schoolofpodcasting.com.

01:51

my perfect guest would be somebody who's really grown their podcast and wants to share what strategies they used and my audience can recreate.

02:02

That would be my perfect guest.

02:04

Except that would be your stuff.

02:06

And so that's what I'm looking for.

02:08

Nothing crazy here.

02:09

and I'm not trying to throw people under the bus.

02:12

I'm trying to teach PR people how to pitch so we don't have to go to an inbox filled with horrible pitches.

02:18

And also to promote your show.

02:21

So people are going that sounds like a cool show.

02:23

So have your, you know, your tagline ready to get people there, and then, of course, say, your website so I can put a link to it in the show notes.

02:30

So if you're like, what is Dave looking for?

02:33

don't overthink it.

02:34

That's what I'm looking for.

02:36

So all you have to do is go over to pitchapodcast.com and click on the share your story, which will take you over to this form.

02:43

If you haven't recorded your story yet, you can Click here on Pitchapodcast.com voicemail and leave your message here.

02:51

But if you have recorded it, all you have to do is come down what is your name?

02:56

What is the name of your show?

02:57

What is your website?

02:59

And then up here you can upload your pre recorded audio.

03:03

We don't need video.

03:04

And that's it.

03:05

And so we're going to help our people understand how to pitch to podcasters in a better way.

03:12

You're going to get a little exposure for your show.

03:14

You're going to put out that bucket list item for the perfect, guest on your show, and we're going to help podcasters feel not so alone that you're not the only one drowning in bad pitches.

03:27

So go over to pitch a podcast dot com.

03:29

It's just that easy.

03:30

And I look forward to hearing from you.

03:32

I need 20 stories before I can launch, so get that going now.

03:38

Thanks in advance.

Tie it To the Audience