Marius OlesenJan 27, 2026
How Our Process Work
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How Our Process Work
Marius Olesen
Marius Olson, founder of Organic Rocket, explains the 3-week process for creating winning ad creatives. It starts with an onboarding form, followed by foundational research, avatar identification, post-click analysis, and competitive research.
How Our Process Work
Marius Olesen
Marius Olson, founder of Organic Rocket, explains the 3-week process for creating winning ad creatives. It starts with an onboarding form, followed by foundational research, avatar identification, post-click analysis, and competitive research.
Chapters
00:00
Intro
Introduction from Marius Olson, founder of Organic Rocket.
00:10
Ad Creative Process
00:38
Foundational Research
01:02
Ad Account Analysis
01:14
Competitive Research
Transcript
00:00
What's up?
00:00
This is Marius Olson.
00:01
I'm the founder of Organic Rocket.
00:02
I'm filming this video because you've been on our website and you have considered booking a call.
00:07
One of the most common questions that I get is that, like, what does your process look like?
00:12
How do you make ad creatives for a brand?
00:14
Like, blah, blah, blah, what happens when we pay, when we sign, and how do we get the first winning ads?
00:19
So I wanted to show you that, like, walkthrough, it all starts with you filling out an onboarding form.
00:24
This whole process, by the way, takes around three weeks.
00:28
So we'll start by filling out an onboarding form, which is just very simple.
00:32
We try to do this as elaborate as possible so we have all the context.
00:35
Then we do what we call foundational research, which will be looking at all of the content that you have.
00:40
We start digging into Reddit to kind of find your best avatars.
00:45
We do that in conjunction with just, like, looking at your ad account and whatnot.
00:49
We look at the, post click.
00:51
So where are you sending traffic?
00:52
Are you sending it directly to a product page, a bridge page, are we running a listicle, an advertorial or whatnot?
00:59
I said, then we start looking at the ad account.
01:01
What age brackets are spending, what's the soft metrics on the videos themselves, what's the hook rates, what does the engagement on the ad section look like and whatnot.
01:12
and then we just, like, continue with some competitive research that we start looking at.
01:17
Okay, where are your competitors sending their traffic to?
01:19
What avatars are they're running, what angles are they running, what formats do they seem to have success with?
01:25
Especially now with, Meta's new update in their ads library, we're actually able to see by impressions, what brands are pushing, unless they're running impression campaigns, which I think a lot of brands will start doing.
01:37
Then we proposed something which we call the, the avatar and big ideas.
01:42
So we try to go very deep into what we call the onion layer, into, like, like, who are we actually speaking to?
01:50
And then we come up with a hypothesis for each ad.
01:53
This is something that we like to do and propose to you.
01:56
so you, like, understand our thought process going into making our ads.
02:00
And we also have a big idea.
02:02
So you can see this is for a AI writing tool, where we have a, a simple idea right here.
02:08
Then we, present the, the swipe file.
02:12
So we have an internal swipe file that we make, internally, just for ideas.
02:16
and then we present all of the concepts that we want to do for your brand on a presentation call.
02:22
This is the first step and you're able to come with your comments on the call.
02:26
If you like the concept.
02:27
If you think we need some refinement in the first project, that sometimes happens because we don't know your brain as well as you do.
02:33
If you're already spending one bill a month on that, well, like you probably have some context on what works for your brand.
02:39
So it's really for us to absorb all of those extra things beyond what we've covered on the onboarding form.
02:45
Next part is the script writing process.
02:48
So once we get the green light on the concepts themselves, we start to script them out.
02:52
So we have usually on each concept three hooks which you can see right here and then the script, you're actually able to review these.
02:59
So we will put these in review for you and then you're able to add some comments and then we'll just refine them.
03:05
Once they've been refined, we'll like check them all out, make sure they're sorted.
03:09
And you can see here by clients.
03:11
yeah, just an example of what it would look like giving us the green light to start producing the ads and do the editing.
03:18
And that's kind of like the next phase.
03:19
Again, we go back to your existing footage.
03:22
We go back to AI.
03:23
I might also have another, video in our sales process that you'll get an ad from, showing how we make our ads with AI.
03:29
start editing them and then they're also able for you to go with you in frame.
03:35
in the beginning there might be a few comments because again, we need to learn your brand.
03:39
But as the months continue, we'll get that sorted so you don't have to constantly be in frame.
03:44
I know that's a big issue for a lot of marketers.
03:46
yeah, we revise those, make sure that they're sorted.
03:50
You have a view to your creative pipeline, which will be shared with you.
03:54
And then once they're done, they'll all be marked as uploaded and you can upload them to the ads manager.
04:00
also submit messages here for me.
04:02
Just, yeah, again you just download them directly from frame.
04:06
So that's like the end to end.
04:07
We start with the onboarding, which can take some time.
04:09
again, this whole process in the first time takes three weeks and then ongoingly, yeah, it's, it's very easy from there.
04:17
So onboarding, big ideas, hypothesis.
04:19
On each ad we build a swipe, swipe file in specific formats for your brands.
04:24
What?
04:25
Based on what we see on all of our accounts are working your account and also your competitors, based on where you're sending traffic to, based on all these different components.
04:34
Then we do them, as.
04:36
As well.
04:36
We can we script them out with direct response, or as we like to call it, indirect response, because we need to make it native for paid social and then produce them.
04:45
And you're able to.
04:46
Yeah, you have us in Slack all the way through if you need anything from us.
04:49
But that's the whole process from end to end.
04:51
If there's any questions, you can also just send me a message on socials or on mail.
04:55
but hopefully that provides some context.
04:57
Again, if you need help with your video ad creatives, book a call with us and we'd love to help you out.
05:02
Bye.
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