Susan Walters from Frontline Education discusses how Starbridge reduced research time by 90%.
00:15
Frontline Education's Mission
Streamlining HR processes for school districts.
00:35
Seller Efficiency Gains
Starbridge's impact on seller efficiency and research time.
01:04
Purchasing Information and Pricing
The importance of purchasing information for pricing conversations and demonstrating value.
01:48
Focusing on Customer Solutions
How Starbridge helps sellers focus on customer needs and problem-solving.
02:11
Priceless Efficiency and Service
The priceless efficiency and improved client service enabled by Starbridge.
Transcript
00:00
Starbridge has helped us to reduce our research time by 90%.
00:10
My name is Susan Walters.
00:11
I am from Frontline Education and I am the Go to Market Conversion Strategist.
00:15
We help to streamline a lot of the HR processes that our, school districts are looking to do.
00:22
When we stopped to think about, what are those things that we would like to accomplish?
00:25
What would we like to do better?
00:27
Starbridge was the place that we thought, wow, this could really open up a lot of doors for us.
00:33
We knew that Starbridge was a good idea.
00:35
We didn't quite understand what a great idea it was for our, sellers and our reps.
00:43
The amount of time that they were spending on research, digging through AI ChatGPT, going through district website, that amount of research that our sellers have been spending all of their time on is cut, not even by half, more than half.
00:59
It would take me like an hour and a half.
01:01
If I have a bridge, it takes me five minutes.
01:04
We're excited about purchasing information.
01:07
It is very hard to find purchasing information very quickly.
01:11
And that comes to play when we're talking about pricing conversations.
01:14
Right.
01:15
If we know how much somebody is actually paying for the software that they're currently using, we can help to show value and why they would like to invest with us and how we are going to be able to help them solve their problems better.
01:27
I had a seller the other day who sent me a message and was like, I already knew that they were paying this much for this competitor for one solution.
01:35
And we can give them two solutions for the same amount of money.
01:39
And we just started this new service package and our customer was really excited that, you know, that was one of the key areas that they said that they were a little bit upset with their competitors.
01:48
And so this allows our sellers to spend their time on the things that are super important, like meeting with our customers.
01:55
If it's a half hour meeting, you're not spending 20 minutes of that trying to get to know them.
02:01
You already know what they're interested in.
02:03
Now you can spend 20 more minutes really digging into how are we going to help you solve that problem instead of understanding what that problem is.
02:11
It's kind of almost priceless of that amount of time because it has been so efficient for us and it has helped us to be able to be better, to serve our clients better.