How to Get 1000+ Email Subscribers From One Video - Matt McGarry
Matt gained over a thousand email subscribers from a single video by strategically placing clear call-to-actions. Learn his simple yet effective methods to replicate his success.
I'm constantly adding more breakdowns and strategies like this inside The Growth Vault: https://pro.growthinreverse.com/growth-vault
Chapters
00:00
Subscriber Generation Secret
Discover how one video generated over a thousand email subscribers.
01:52
Showcase URL on Screen
Matt's strategy: showcasing the URL on screen.
02:00
Simple Dedicated URL
Using a simple, dedicated URL for lead magnets.
02:36
Description Call to Action
Placing the call to action in the video description.
03:35
End of Video CTA
Reinforcing the call to action at the end of the video.
03:46
Pinned Comment Strategy
Leveraging pinned comments for lead generation.
04:30
Email Follow-up Analysis
Analyzing the immediate email follow-up and promotions.
Transcript
00:00
Matt has gotten over a thousand email subscribers from this one video.
00:04
And I want to share with you exactly how he did it, because it's kind of just like hiding in plain sight.
00:09
And I love when stuff like this happens.
00:12
Okay, so Matt, on the podcast, he shared that this video had gotten him hundreds of subscribers.
00:18
He said, so I was like, hundreds or more, because you now have over 33,000 views on this video.
00:26
I decided to ask him, and so I sent him a text message, and I said, hey, Matt, how many subscribers has this driven?
00:33
And he said, over a thousand at this point.
00:35
He said, exactly a thousand.
00:37
But then later he was like, nope, we've crossed a thousand or a thousand plus at this point.
00:41
So wild.
00:42
He's gotten over a thousand email subscribers from one video.
00:45
And Matt doesn't have, like, this huge YouTube channel, right?
00:48
Like, he knows online business.
00:49
He knows how to do digital marketing.
00:51
And so he's figured out a couple of things that I think are really interesting, and I wanted to share those with you because I think we can replicate this maybe not to 30,000 views per video, but I think he's hit on something.
01:03
So there are a couple really smart things Matt does with this video.
01:05
So what he's doing, in the first three minutes.
01:09
Let's get exact three.
01:11
Here we go.
01:12
3:37.
01:14
He drops this on the slides, right?
01:17
Link inide or craftyourcohort.com.
01:20
okay, first thing, right?
01:21
He's not just linking to this thing.
01:23
He's showcasing the URL on the screen.
01:26
I love when people do this.
01:27
Millie Tamati, who has done this super well with her quiz, it's generalistquiz, dot com.
01:33
And so I love when people are just, you know, make it easy.
01:36
It's not like newsletter operator, com slash cohort slash join, right?
01:40
It's the simple URL.
01:42
He's essentially buying a domain just for this lead magnet.
01:45
Super smart.
01:46
This also lets him see exactly who is joining from that link.
01:50
Anyway, the other cool thing he's doing.
01:52
So he does this at 3 minutes, 38 seconds.
01:54
he also.
01:56
The first line in the description, right?
01:59
Usually when this shows up, it is actually.
02:00
Let me refresh this Just so you can see, because it's going to show up and it's going to just be the first line because I expanded it.
02:07
Here we go.
02:08
Get the full guide and next steps here.
02:09
You don't even have to open the section to see this, right?
02:13
Super smart.
02:15
So you can click over here.
02:16
This is a dedicated form just for this purpose.
02:19
Love it.
02:20
Yet free access to the slides and the Cohort guide we're releasing soon.
02:24
Okay, so just your best email and phone number, which Matt is very into SMS lately, so I'm not surprised with this one.
02:31
Okay, so he has it in the first three to four minutes, right?
02:34
Calls it out on screen and in he speaks it out loud, which is important because if he does decide, hey, I want this to be a podcast later, it's also there.
02:44
Okay, so first line of the description is the second one.
02:48
And then he also calls it out again at the very end of the video here.
02:53
Right?
02:54
So just a reminder like, hey, you just got all this value, by the way.
02:56
Go to craftercohort.com super smart.
02:59
Now the last one is something I think people forget and I often forget to do this too.
03:05
Pinned, comments.
03:06
So he has a pinned comment right at the top.
03:08
Get the slides from this video and my full guide on cohorts here.
03:12
Right.
03:13
Craftyourcohort.com Amazing.
03:16
So I was like, yeah, let's do that.
03:18
I'm gonna see what comes up.
03:19
So I joined, of course, because I had to, for your sake.
03:22
right after I joined, I get this email.
03:24
Here are your slides for Crafter Cohort.
03:27
And he's also promoting the New Media Summit, which is his event, which is great.
03:30
I think this is a smart, you know, hey, by the way, if you're looking to join some other people, go here.
03:37
But now he gives you the slides.
03:39
And so there's a picture of the first slide and then a link to get access.
03:44
this is also what I can tell is going to be like a note, another cohort about how to create cohort courses.
03:51
so this is interesting that he's turning this into like a revenue stream too, but I don't think you have to do that for everyone.
03:57
So I think people are sleeping on lead magnets on LinkedIn.
04:00
And so I wanted to showcase this with you because he's literally just giving away the slides.
04:04
It's the simplest lead magnet you could possibly want.
04:07
And he's driven over a thousand subscribers from that in three weeks.
04:13
I'll take it.
04:15
If you enjoyed this, I think you should check out the Growth Vault.
04:18
It's the place where I am constantly adding new ways and ideas that I'm finding for people to join your email list.
04:25
tips like what Matt just shared.
04:27
we have monetization tips in there, retention.
04:30
So you're spending all of this time getting new subscribers, but are you actually keeping those people happy?
04:34
Are they going to stick around?
04:36
That's to be determined.
04:37
And I think that the Growth Vault is a great place to get some ideas and actually see exactly how other people are doing these things.
04:44
I've also thrown in my full subscriber onboarding course, which kind of just walks you through how to make a new subscriber happy.
04:51
Like, how do you get them excited to open your emails, read your work, share it with friends?
04:56
those are the important things that will keep your list growing and healthy.
05:00
So I think you should check out the Growth Vault.
05:02
You can go to growthinreverse.com vault and check it out there.
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