Introduction to Tomas's expertise in LinkedIn ads and strategic thinking.
00:24
Marketing Festival Introduction
01:04
The Results
01:16
Tomas's expertise
Transcript
00:00
The reason I chose Tomas, and why I appreciate his work, is that he not only has a technical knowledge .
00:08
He really knows how to set up profitable campaign on LinkedIn ads.
00:12
But he has a huge overlap to strategic thinking, and a strategic approach, which is, in my view, a very important combination.
00:21
Without it, it basically doesn't work.
00:24
My name is Jindrich Faborsky and I am the founder of Marketing Festival which is one of the most significant conferences in Central Europe .
00:33
We are trying to identify and bring the most important voices in the global marketing and bring them to the Czech Republic to speak at the conference.
00:42
We have every year more than 1,200 1,200 people visiting the conference.
00:48
Last year was a bit more adventurous than usual because we were getting back to the market after like four years of a COVID break basically.
00:57
So we had to reactivate customers and really set up everything from the ground again.
01:04
And we made it!
01:07
We sold out.
01:07
And I think one of the major channels which helps us to sold out was basically the LinkedIn ads.
01:16
The reason why I appreciate Tomas is basically that there are not many people on the market who have really significant and impactful knowledge of technical setting of the ads, but at the same time strategic approach.
01:34
At the same time he knows how to set up the ads, but also why, in which situations, how to make it long term, which target group to choose.
01:43
And I think these two things don't work separately.
01:47
And he is one of the small amount of people I know, who can do this job.